Campaign

unitedway

United Way makes local issues ‘unignorable’

The non-profit worked with Pantone to create a colour that clearly signifies the social issues it works to solve.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

Extreme Pita

Extreme Pita ramps up flavour

The pita chain places greater emphasis on taste in a new campaign and branding strategy that includes in-store activations.

PF-Geofilters

Planet Fitness spreads kindness with Snapchat

The gym chain used location-specific geo-filters to help members engage with its “Judgement Free Generation” CSR program.

PC Financial

PC Financial banks on its rewards

After getting high marks from J.D. Power, the brand is taking advantage of the positive chatter with its first social-led campaign.

AirTransat

Air Transat poses aviation trivia to its ‘future experts’

The leisure airline’s latest content series shares travel tips to reach families planning their next vacation.

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Turning the ship around

From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.

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Royal LePage shows bond between agents and buyers

The real estate company has also been focusing on giving its online platform a new look using data tools.

Cheerios2

Cheerios launches 21-day cheer challenge

The cereal’s latest ‘cheer’ campaign gives Canadians more than 100 examples of ways to spread joy in everyday situations.

Exploration 1

CNIB gives used smartphones a second, accessible life

The foundation gets vital apps in the hands of those with vision loss as it rolls out its rebranding strategy.

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The Strategy Awards’ Grand Prix winner is…

FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.

houseofvans

Going hands-on with House of Vans

The skate and shoe brand will host performances, markets and clinics based around creativity and culture.

Number 1

Brita Canada wants you to rethink plastic bottles

The campaign’s simple message revolves around how one Brita filter can replace up to 300 plastic bottles.

Via Rail

Via Rail embraces the future of mobility

The train operator refreshes its positioning following seventeen consecutive quarters of growth.

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RBC takes a lighthearted approach in latest campaign

The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.