Campaign

WestJetCanadaAir

The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

Cineplex

Cineplex turns home movies into a family reunion trailer

This year’s holiday campaign used real people to show the importance of making time for loved ones.

Eggs

Check it out: Egg Farmers releases ‘Weekday Eggs’

A campaign featuring a cheeky product is for those who believe they are too busy to make eggs during the week.

Twitter3

Twitter debuts user-focused campaign

The social media platform is promoting two spots intended to draw new users and help existing ones get more out of it.

cfcanada

Cystic Fibrosis Canada gives donors reasons to donate

This year’s holiday campaign continues the non-profit’s integrated approach to reach outside its community.

evas

Check it out: Eva’s wants homelessness to get noticed

An “Unwelcome Mat” aims to serve as a wake up call about youth at risk.

Nutrl1

Nutrl Vodka Soda’s mass-market approach

The ready-to-drink challenger brand’s campaign asks consumers to “break up” with traditional alcoholic beverages.

Sketch

Sketch puts young artists first

The non-profit community arts initiative put the youth it serves at the centre of its first broad-based campaign.

westjet2017christmas

WestJet sees Christmas through the eyes of children

The airline enlisted young experts to create 12 “miracles” that represent their idea of holiday joy.

masterpasscobie

Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

KFC

KFC launches an online merchandise store

Items range from fashionable to silly in the QSR’s effort to further insert itself in Canadian culture.

Rexall2

Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

McDavid

Check it out: Connor McDavid scores for CIBC

The bank couldn’t resist punning on the hockey star’s financial “goals” in spots where he makes a surprise appearance.

frankandoak

Frank and Oak celebrates our differences

The clothing brand launches a new unisex collection and CSR campaign to support immigrant women and equality.

ikeaholiday2

IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.