Campaign

Westjet

WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

Ikea event

IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

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Sico celebrates its connection to Quebec

Over 150 pieces of creative use visuals and wordplay to reference the areas and communities in which they appear.

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MTV partners with OneMeth on streetwear collection

A pop-up store is also showcasing the intersection of the fashion and music worlds.

littleitaly

Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

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Canadian Red Cross pulls at millennial heartstrings

The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.

Sid Lee - Natonal Bank - Bakery

National Bank takes it to the streets

A new campaign fills empty storefronts with small business ideas to connect with would-be entrepreneurs.

HP-3

HP connects fathers across generations

The brand puts the spotlight on the benefits of physical photos to promote its printers.

LG-Geeks

LG hypes the geek in all of us

The electronics brand and new AOR KBS support the launch of the G7 phone by showing everyday passions as examples of cultural nerdiness.

Mark's

Mark’s celebrates the dependability of dads

In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.

Cheetos Museum

Check it Out: Cheetos curates a museum collection

The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.

unicef2

UNICEF shifts to campaigning for children at home

The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.

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Grand Marnier reintroduces itself to Canadians

Following a long marketing hiatus, the premier spirit launches a new campaign focusing on its two main ingredients.

muskoka

Muskoka Brewery dives into digital

For the first time, the craft brewery ventures off its beaten path into online video, social and display.

YSM - Money

Understanding poverty, $7.35 at a time

Toronto’s Yonge Street Mission is challenging locals to live on the same amount of money as the average food bank user.