Campaign

Campbell

Campbell’s revitalizes the Chunky brand

The brand tries a new creative approach to turn around sales.

indie88featured

Check it out: Indie88 sticks it to the man

The Toronto radio station focuses on the little ways we “declare our independence.”

SickKids

SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.

AGF3

AGF rebrands to reflect its business evolution

The company is aiming to unify its products as it celebrates its 60th anniversary.

Nuptse

The North Face pushes into street fashion

A campaign celebrating the Nuptse jacket shifts the focus from the mountains to the urban jungle.

Rasquette

A new, health-conscious pet food hits the shelves

American premium brand Nulo has come north, hoping to disrupt a “complacent” category.

HighPark

Gravity and Substance strike a strategic partnership

The two agencies partner to provide English and French creative to clients, starting with location-specific work for Jameson.

Dr Pepper

Dr Pepper breaks the bond of twins

A new campaign builds off the brand’s “unique” approach to targeting millennials.

aoki_asics-2

ASICS’ Canadian marketer brings ‘I Move Me’ to North America

The apparel brand’s first major campaign in 20 years aims for newer, younger consumers.

sunlifeturntable

Sun Life takes a page from lifestyle brands

The financial and insurance co aims to modernize with its latest content play.

Samsung

Samsung explores the love spectrum

This year’s “Look at Me” campaign puts the spotlight on the power of assistive technology.

Natrel

Natrel’s story of ‘intolerance’

The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.

westjetrewards

What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

Movember

Movember doubles down on mass media

The charity has renewed its efforts to broaden its reach and brand message.

BC

BC Hydro introduces some eccentric electrical sockets

As temperatures drop and bills rise, cheeky new creative helps get Power Smart’s message across.