Campaign

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Wealthsimple looks on the bright side

The online investment platform shifts from relating to feelings of financial anxiety to showing a path to success.

Climate Change

Ontario’s lighthearted approach to climate change

A new campaign for the Green Ontario Fund suggests saving the planet may shrink more than your carbon footprint.

eattogether2018

PC takes aim at the solitary desk lunch

The brand asks why we stop eating together in its latest effort to encourage Canadians to connect over meals.

Bell

Bell broadens the Let’s Talk conversation

The company forges ahead with its mission to reach more Canadians through its annual mental health initiative.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

canadagoosesnow

Canada Goose embraces the winter weather

The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.

budweiserredlightbox

It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.

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It came from Canada: Part 2

Huggies and HP made a splash on the awards circuit, now learn how (and why) their work is being shipped to new markets.

Nike

Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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It came from Canada: Part 1

Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility.

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Fountain Tire gets drivers to tread lightly

The auto service shop surprised commuters with tire checks on one of Alberta’s most dangerous highways.

Amnesty

Amnesty International gift wraps its holiday message

The non-profit’s wrapping paper is a reminder that not everyone is free to spend the holidays with family and friends.

Burt's Bees

Burt’s Bees’ natural cosmetics fly into Canada

The health and beauty brand worked with retailers on custom displays to help new products stand out in a crowded category.

Natrel

Strategy’s 2017 Nice List: Part 2

From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.

skittlespawn

Skittles to hold store closing blowout

The third edition of the brand’s Holiday Pawn Shop activation will be the last.