Campaign

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.

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Belairdirect goes beyond the stadium

In a multi-faceted “Football Simplified” campaign, the insurance company looks to reach a larger number of fans.

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WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

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Betadine tackles sore throats by gargling

The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.

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Hullmark sculpts a connection to Ossington

The real estate developer is using interactive public art to show how it wants to improve a neighbourhood it’s working in.

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SkipTheDishes looks to hockey’s primetime audiences

The food delivery service launched a humorous campaign featuring actor Jon Hamm during the NHL season opener.

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SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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Zulu Alpha Kilo shows the power of a One Show Pencil

The agency helps The One Club announce a call for entries, following teaser ads released this summer.

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How Dosist is marketing a brand not available in Canada

The company is promoting its vaporizer pens with a wellness-driven campaign.

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Plan International challenges Canadians to ‘Defy Normal’

The NGO launches its largest media campaign for children’s rights, with new messaging that challenges the status quo.

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Iogo gives children control of its advertising

Unscripted ads promoting new Nano products build on the Agropur brand’s playful approach to advertising.

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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Knix pairs with Rethink to highlight survivors

The campaign demonstrates the intimates brand and breast cancer foundation’s shared message of inclusivity and health.