Campaign

westjetrewards

What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

Movember

Movember doubles down on mass media

The charity has renewed its efforts to broaden its reach and brand message.

BC

BC Hydro introduces some eccentric electrical sockets

As temperatures drop and bills rise, cheeky new creative helps get Power Smart’s message across.

Dairyland

Check it out: The sweet taste of home

Dairyland marks its 100th anniversary by reuniting families from east to west.

GB

Georgian Bay Spirit Co. crafts new content

The canned cocktail maker taps 1960s-era Canadiana for its new marketing strategy.

boeing-building_med

Boeing tries to make its mark on Canada

Should the company have positioned itself differently following its spat with Bombardier?

sportchekdance

Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

Jamieson

Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

spookybudweiser2

Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.

Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

Swiss Chalet

Why Swiss Chalet is switching gears

The brand evolves its platform to skew younger, while still maintaining its roots.

CPA Canada

Check it out: Chartered accountants tackle the ‘internet fad’

A new campaign positions CPAs as having a direct impact on future-proofing businesses.

Montreal

Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

Quaker

Quaker embraces the cold

The brand’s new campaign extends the warmth of its product to Canadian newcomers.

PP_TB2

Pita Pit heats things up with Tabasco

The QSR expands its flavour options as it attempts to “elevate” the in-restaurant experience.