Campaign

Pitch to Rich

Virgin gives entrepreneurs a chance to get rich

The telco is bringing a contest to Canada that gives young thinkers a chance to meet company founder Richard Branson.

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Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Mobilizing Canadians

Using digital platforms to bring communities together for worthy causes.

mmsvote

M&Ms brings ‘Flavour Vote’ to Canada

Mars Wrigley hopes to make consumers take notice and find new ways to engage with the brand.

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Manulife looks to provide utility

A national campaign aimed at investment advisors also aims to change perceptions of the brand among investors.

BobPark

In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

Transat

Transat offers tips to European travellers

The airline wants vacationers to see its employees as expert travel guides.

Honey Nut Cheerios-Canadian Author Paulette Bourgeois showcasing

Honey Nut Cheerios tells a story about bees

How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Fountain Tire hits the road with a new brand platform

The auto retailer moves past prices and promotions to build a trusted partnership with its customers.

Scores

Scores Rotisserie personalizes the salad bar

The Quebec-based restaurant chain puts choice at the centre of a campaign for its revamped offering.

Iogo

Iogo Proteine energizes the umlaut

The brand’s fun-loving punctuation marks are enlisted to help launch new flavours in its energy-focused product line.

Gourmet2

Where should Renee’s dressings go in the fridge?

The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.

worldvision

World Vision makes a love connection

The international aid organization looks to differentiate by focusing on the positive outcomes of donor support.