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Homequity-featured

HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

Takis1

Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.

GirlGuides1

Girl Guides focuses on giving youth a choice

A new digital campaign capitalizes on the youth organization’s role of being a “catalyst for girls.”

symbolimg1

Emblem launches first recreational cannabis brand

Symbl aims to be “purposefully curious” as it builds on the brand values that resonate with the company’s medical consumers.

Featured-poster

Check it Out: ‘Could this poster be your next tampon?’

In support of Toronto charity The Period Purse, Doug&Partners launched a campaign asking uncomfortable questions.

Indeed2

Behind Indeed’s advocacy for job seekers

The job site has evolved from a search tool into a company that supports prospective employees throughout the hiring process.

millstorganicsftd

Mill St. makes its core lineup certified organic

The brewer is promoting the change by rebranding the beers and launching a new campaign.

tenniscanada

Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.

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Check it Out: Wild postings mimic tattoos and piercings

A campaign for MTL Tattoo incorporates elements of body art to hold up out-of-home creative.

coffeematebliss

Is Coffee-Mate the next big disruptor?

An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.

Coolway

CoolWay embraces being guilt-free

The low-calorie, high-protein ice cream launches a pair of humorous spots for its first campaign.

Sapporo

Sapporo says ‘arigato’ to the West

A North American campaign evolves the Japanese beer brand’s story by placing it in the context of a cultural exchange.

mapleleaftitlecard

Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

Parks Canada

Parks Canada focuses on the memories

How the park service is continuing to increase visits after giving away millions of free passes during Canada’s 150th.

GoDaddy2

GoDaddy brings sports alignment to Quebec

After launching service in French earlier this year, the company partners with Laurent Duvernay-Tardif to inspire entrepreneurs.