Campaign

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Tech in Action: Jaguar uses data to create a remix

The luxury auto brand uses its car and Spotify info to personalize a song by pop star Dua Lipa.

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GoodLife members share advice to their former selves

The fitness club’s latest September push emphasizes the life-changing decisions of its members.

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Insights into Fujifilm’s PrintLife movement

Against trends in digital media, here’s how the photo company plans to reinvigorate interest in its photofinishing business.

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Doctors Without Borders embraces urgency

The non-profit is launching a campaign with a particular focus on getting TIFF attendees to donate.

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Egale and Sid Lee Collective target the stigma of blood screening

“Blood Surrogates” draws attention to the discrimination queer men face while still supporting much-needed blood donations.

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McDonald’s celebrates all forms of ‘nuggetiquette’

A campaign creates a stylized world for the habitual way Canadians enjoy their McNuggets.

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Holland Bloorview gives kids with disabilities control of their image

The hospital had its patients play the role of art director in a new stigma-fighting campaign.

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Lego builds a sustainable future

The company’s head of corporate responsibility talks about the iconic toy brand’s renewed focus on sustainability.

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Nordstrom launches first national Canadian campaign

The retailer emphasizes the cultural values that have made it feel welcome in the “True Nord.”

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Interac brings piece of mind to payment tech

Ahead of back-to-school, a new campaign brings the control of using your own money to the “Own Your World” platform.

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Behind the influencer strategies of two luxe brands

How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.

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New York Fries stops going naked

A mall-focused radio and influencer campaign celebrates the return of premium dips to the QSR.

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IKEA shows off the possibilities of its catalogue

This year’s campaign builds off a previous concept to show the different ways the retailer fits into any home.

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DonAir offers flights that are too good to be true

Halifax’s King of Donair worked with Wunder on a phony airline to alert Albertans to its two new locations.

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Sports Experts lends a helping football-sized hand

The Quebec retailer has football star Laurent Duvernay-Tardif take care of customers’ everyday chores in a back-to-school campaign.