Campaign

GaryV_Sneaker12

K-Swiss aims to ‘crush’ its entrepreneurship positioning

The sneaker brand returns to the Canadian market with a limited-edition shoe and a strategy to win success-minded consumers.

Becel_2

Becel embraces plant-based diets

The Unilever brand puts influencer Jillian Harris at the heart of a campaign to make the most of modern eating trends.

Subway_2

Subway celebrates the freedom of choice

The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.

Catelli

Catelli takes a hard look at modern parenting

The pasta brand’s “Real Feels Good” campaign explores the unrealistic expectations often placed on parents.

CIBC_Sky's the Limit_2

CIBC invites Canadians to ‘name your future’

A new campaign suggests investing now could help to fulfill your retirement dreams down the line.

RBC_Olympics_1

RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

CT - Jumpstart

Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

CPC - Greatness Is Rare_2

What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

unionsyeah

What have unions done for you?

NUPGE’s campaign shows what the ongoing fight for labour rights has achieved, from mat leave to asbestos-free walls.

M&M

The final piece of M&M’s brand transformation

The food retailer’s five-year journey culminates in a campaign designed to tell Canadians what has changed.

Oikos

Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

tylenolcny

How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

Lotto 649

OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

Popeyes

Popeyes’ fortuitous partnership with the Raptors

How the QSR is getting millennials into its stores through a digital program that rewards fans when the team does well on the court.

hrblock2018

Don’t gamble your tax return away

H&R Block shows the downside of having taxes done by friends and family in a new lighthearted campaign.