Campaign

Yadle

Check it out: Office weirdos and the dreaded file search

Tech startup Yadle pulls out the quirk in a series of awkward video spots.

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Ryerson bets on being new school

The university’s business school puts diversity at the heart of a campaign fighting its MBA program’s underdog rep.

OLG

Pro-Line promotes the pre-game

OLG also continues its push to remind Ontarians that winning the lottery is actually possible.

awhl

Pulling back the curtains on domestic violence

The Assaulted Women’s Helpline drives awareness for an issue that’s usually outside of the public eye.

OOH Mother_daughter

CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

Glad

Glad ties itself to strength

The Clorox brand goes for a more emotional approach to boost in-store consideration.

SickKids

SickKids leans on some star power

Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.

TTC

TTC drives safety home

Toronto’s public transit agency takes on harassment with a new app and ad campaign.

VH

VH builds on its ‘victories’

The brand uses purpose-built pre-roll and a Quebec specific strategy to keep boosting sales.

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Activia adds a ‘less is more’ product to its portfolio

The yogurt brand goes plain to target a younger demographic in the competitive category.

marcus

American Express targets millennial life

The brand launches a new product for Uber-loving young professionals with different views on rewards.

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Rethink Breast Cancer reinvents the hotline

The organization’s retro-inspired creative is all about modern education.

Sama

Whirlpool opens up the lunchbox

A young Syrian girl is the star in the appliance brand’s take on the importance of the mid-day meal at school.

GoodLife

GoodLife ventures outside the gym

The fitness chain takes a new approach to its fall marketing, using real employees in its creative.

Manulife

What’s behind Manulife’s creepy carnival?

The brand continues its “Uncover the Truth” platform, focusing this time on investments.