Campaign

walmart

Walmart wants to solve your holiday problems

Why the retailer put aside its mom-focused campaign in favour of a more inclusive “solution-focused” approach.

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BMO’s advice you can use

The bank brings a slice of life to new online ads in a bid to make investment more approachable.

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How does TD #MakeTodayMatter?

Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.

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Jack Daniel’s creates some ‘buzz’

The liquor brand goes the charitable route to encourage sampling for its Tennessee Honey brand in Canada.

future shop

Future Shop goes big for the holidays

Why the retailer is returning to TV after going digital-only last year.

biosteel

BioSteel goes mass

New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.

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Canon taps the creator community

How does a DSLR maker compete with the smartphone? Ditching ads that fall on “deaf ears,” the brand is taking a back seat by sponsoring content by creators, for creators.

mexico

Amnesty fakes out travellers

To educate consumers on human rights violations in Mexico, the non-profit takes a cue from discount travel sites.

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Knitting up some holiday cheer

Tim Horton Children’s Foundation “yarn-bombed” its travelling truck as it sends #WarmWishes to disadvantaged kids.

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Barbie inspires altruism

The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.

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Get into bed with Alan Thicke

It’s yours if you want it: the actor is donating his bunk to ReStore in a new campaign from JWT.

sickkids

A day in the life at SickKids

The foundation is producing 45 different TV spots as part of this year’s holiday campaign.

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Escaping the ghost of tech’s past

As it debuts a new Scrooge-inspired Christmas campaign, the head of marketing at The Source talks about the retailer’s attempts to shake off its RadioShack baggage.

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Brands grow the mo

Rickard’s has some rules for Movember, Chunky has some new mustachioed-inspired flavours, and BBDO is giving props to the unsung furry stars of the month.

CT

Check it out: Canadian Tire’s drilled mural

The industrial artwork is meant to help make drill bits exciting, and is part of the brand’s “Tested for life” platform.