Campaign

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McDonald’s gives consumers credit

The QSR has launched a new brand spot to illustrate a shift in the way it communicates.

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Budweiser thanks designated drivers

The Labatt beer brand has launched a digital-only campaign in which it surprises a real-life designated driver while he’s out with his friends.

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Lay’s unveils its ‘Flavour’ finalists

The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.

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McDonald’s targets night owls and early birds

The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.

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Volkswagen relaunches its Tiguan

The automaker is spreading the word on its compact SUV with a new campaign.

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McDonald’s Canada gets romantic

The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.

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Missing Children starts a stamp collection

Lowe Roche and the Missing Children Network are unveiling customized stamps, available for purchase from Canada Post, featuring the faces of missing kids.

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Iögo steps into the kitchen

The Ultima Foods yogurt brand aims to drive awareness about Canada’s 2,000 collective kitchens.

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Workopolis channels the news

The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.

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Brands up the cool factor

Van Houtte, Jacob’s Creek and Lincoln are among the brands attaching themselves to those who are “cool by profession.”

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Mazda goes covert

The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.

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Royal Canadian Mint tells a war story

The Crown corporation engages in storytelling around the War of 1812 in the hopes of reaching a younger Canadian audience.

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McDonald’s transparent fast food mission

McDonald’s Canada has opened itself up to internet scrutiny, inviting the Canadian public to ask any question about McD’s menu.

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McDonald’s answers consumer questions

The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.

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Dell and WestJet team up for experiential marketing campaign

Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience