Campaign

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Equinox Fitness targets commitment-phobes

The brand launches a provocative campaign as it prepares for expansion in Canada.

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Brands bring the joy

Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.

Bridgestone

Check it out: Great stops

Bridgestone Tires engages hockey fans by helping them promote their quick moves on the ice.

Skittles

Check it out: Pawn the rainbow

Skittles helps Canadians get rid of unwanted holiday presents in exchange for candy.

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Strategy’s 2015 nice list

As we get ready for 2016, the strategy team picks our favourite campaigns of the past year.

Tylenol

Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

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Cineplex looks at the big picture

An animated short launches a new brand platform that reminds people to make time for the things they love.

Habitat

Building up Canadians, brick by brick

Habitat for Humanity Canada’s new PSA encourages people to donate virtually to build real homes.

Ikea

Check it out: Ikea’s culinary celebration

The retailer brings back a fan-favourite character for a new campaign about everyday life in the kitchen.

Shoppers

Shoppers Drug Mart’s ‘Jollydays’

The retailer positions itself as a one-stop shop for gifts and ups it influencer strategy for the holidays.

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Air Canada hand-delivers holiday cheer

The airline’s follow-up to its “Gift of Home” platform reunites a few Canadians with their loved ones.

Right to Play

Check it out: Right to Play takes you back

An animated storybook helps Canadians remember the joy of playing.

workopolis

Check it out: Career gathering dust?

Workopolis helps give a spiritless elf the push she needs to get working.

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OLG goes beyond games

With its new platform, the corporation wants to remind people where the money goes.

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Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.