Campaign

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Electrical Safety Authority scales its message

The Ontario organization’s new spots use precise scale models to get its powerline safety message across.

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RBC thanks parents

The bank looks to better reach students in a contest that celebrates the emotional support they receive during their education.

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Samsung teaches emotions

The company’s work with Autism Speaks Canada and the “Look at Me” app evolves into a new, awareness-driving phase.

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Dairy Farmers fuel females

The organization’s national campaign by a roster of agencies aims to support sports and healthy living for Canadian women.

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Koodo gets satisfaction

El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

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Tim Hortons’ magical moment

The brand goes to a higher level with its latest in-store stunt.

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Yorkdale looks to what’s next

The Toronto mall’s campaign and website redesign are centred on what consumers can expect as its $331 million expansion continues.

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Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.

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Check it out: Coke gets in the game

The brand’s new spot for the FIFA Women’s World Cup shows females leading on the field.

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Microsoft meets Gen Z

An influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.

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Making sun protection the new rule

A PSA by two Canadian charities wants sun protection to be a habit on par with wearing a seatbelt.

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Spotify wants to soundtrack your life

The music streaming site’s new Canadian campaign is focused on providing playlists for real life.

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British Airways tests your Canadianness

The airline is looking to attract Canadian millennial travellers by tapping into their sense of humour and national pride.

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.