Campaign

Zag

Zag Bank’s instant ads

The Desjardins-owned brand launches its first mass campaign, showing off its quick features.

reitmans

A guessing game with Reitmans

Tank’s first campaign with the retailer surprises consumers when it reveals it’s a source of high-end styles.

Blood

Check it out: A bloody fun PSA

The new spot from Rethink challenges the ban on blood donations from the gay community.

OPG2

The power of going clean

Ontario Power Generation’s new awareness campaign touts its move away from coal-burning plants.

theSocialDanone

Activia Challenge goes social

Danone asks consumers to check in with their yogurt habits as it looks to stand out in a crowded market.

rmhc

Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

special k

Special K gets a makeover

The brand sheds the red dress for a new approach.

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Check it out: Toilet training for adults

Metro Vancouver teaches us a thing or two about what can’t be flushed.

newbalance

New Balance makes a trip to the other Canada

The shoe brand celebrates a pair of sneakers exclusive to the North with a surprise south of the border.

HR_Magasin2

Reitmans spins off Hyba line

Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.

stamkos

Sport Chek raises the stakes

Steven Stamkos takes on a pair of drones as the retailer continues to push the importance of training.

Unboxing still

Honda unboxes a new campaign

The car brand and Grip drive the unboxing phenomenon down a new road.

goodlife

GoodLife knows the struggle is real

The chain of fitness centres targets those who don’t get out to the gym in its first digital campaign.

mssociety

A vote to end MS

The MS Society uses election-inspired lawn signs to keep multiple sclerosis top of mind when Canadians head to the ballot box.

PanneauPresentation1

Concordia unites the jocks and the artists

A new campaign and rebranding by Cossette enlists a local graffiti crew and taps into history to drive school spirit.