Campaign

shutterstock_126127955

Want a good movie review? Dish out the popcorn

Orville Redenbacher tries its hand at mood manipulation (but in a rewarding way) for its latest campaign.

WhiteRibbon6

Toronto Argos tackle the ‘man up’ mentality

The PSA for White Ribbon calls on youth to take small actions to end violence against women.

doritos

Want to play a game? Grab a bag of Doritos

Roulette, the latest buzz-worthy line from PepsiCo, practically begs people to challenge friends.

smart

Smart takes the five-metre race

To sell its new electric vehicle, the car co shows off its starting power in an itty-bitty drag race.

taco3

Taco Bell’s really (really) boring video game

No joke, the QSR built the perfect game to play while waiting in line that rewards folks for “really high-octane moves” like tapping your toes and yawning.

Rocky

Netflix goes spoiler-free

Following a Bronze Lion win last month, the SVOD is back with a bigger marcom push playing off movie tropes.

Mucho1

Mucho Burrito makes an offer diners can’t refuse

A horse’s head, bloody candy and a screaming Mexican. Now that’s how a brand makes its TV debut.

KKD-0033_NowOpen

KD just wants you to have fun

Care to purchase a pair of “funderpants?” Kraft Dinner’s got you covered. But stash your money. They want you to juggle as payment.

donuts

Tim Hortons brings back the battle for donut supremacy

The QSR taps Jann Arden and Ben Mulroney to join Jason Priestley on the Duelling Donuts judging panel.

Coca-Cola gets personal

A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.

Screen Shot 2014-07-03 at 11.58.40 AM

Dempster’s shows food some love

A catchy lesson on how to use a tortilla wrap from the Canada Bread brand and Cundari.

mcdonalds

Want coffee when it’s raining? McD’s has an app for that

The QSR is experimenting with sending out personalized and predictive offers based on the weather, location and time of day.

always

Always tackles stereotypes ‘like a girl’

The new P&G campaign starts a movement to strip the phrase of its insulting connotation.

junkface

Neutrogena rallies against ‘junkface’

The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.

mcdonalds

McDonald’s kicks off a FIFA play

For the first time, the QSR is putting promotional support behind the World Cup.