Campaign

tide

Tide wades into branded content

The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.

Keep calm and Danone

DanActive doesn’t want to promise it’ll cure all your blues. But according to its latest campaign, it’ll feed you in the morning.

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Check it out: Snickers’ plunging neckline

The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.

oikos

Oikos’ daydreams

The Danone brand is tapping into the Mediterranean lifestyle, using a bit of Greek history to reach millennials.

fisher price

Fisher-Price waxes poetics

The brand wants parents to slow down and enjoy a few moments of play, with a touching new video.

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Smirnoff comes down to earth

It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.

hyundai

Inside Hyundai’s new brand positioning

What exactly is the “H factor”? The brand is hoping it’s the way people feel when they drive the car.

dorito

Crash the Super Bowl crashes Canada

The CRTC is banning Super Bowl simsub in 2017, but Doritos is already one step ahead.

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

mtl

Shining a light on Montreal

The city is focusing on its festivals and nightlife to attract a younger crowd from Toronto in its first campaign by Lg2.

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Campbell’s wants consumers to flip their lids

Baby it’s cold outside, so the food co is kicking off a contest to heat up its rebranded soup portfolio.

bec1

It’s okay to show your sad side

Le BEC enlists industry execs in a year-long campaign to raise awareness and funds for marcom counselling in Quebec.

cancervid

Smoking (still) stinks

The Canadian Cancer Society peels back the fruity curtain on flavoured tobacco.

rving

Putting the wild in childhood

A new creative platform from Go RVing reminds overbearing parents to give their kids a little freedom.

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Schick offers free…flights?

It’s all about creating an amazing experience for the shaving products brand, offering free flights for life among other prizes.