Campaign

aisle

‘Not allowed’ evolves

How Grey Toronto’s work with Moms Demand Action for Gun Sense in America has unfolded into this latest campaign.

adjusto

Desjardins celebrates safe drivers

With the Ajusto app, the insurance co brings real-time feedback on safe driving to the masses.

dove

Dove’s tough choices

The brand’s marketing manager on the insights behind its latest campaign, which confronts women about their self-esteem.

lineup

Lining up for Samsung’s new phone

To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.

PC

PC Financial wants you to celebrate

The banking brand’s latest campaign is all about that awesome feeling of saving some cash.

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Mary Brown’s gets trendy

How the chicken spot is driving trial, hopping on food trends and offering alternatives to compete in the QSR space.

Other Option

Captain Morgan’s Atlantic dive

The brand’s new look and campaign is showcasing how everything – its rum included – is just a bit different out East.

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Interac issues a challenge

In a new social media push, the debit brand is encouraging Canadians to spend their next three weeks credit-free.

Shoes

Childhood Cancer leaves a reminder

A new PSA spot for Childhood Cancer Canada takes a subtle approach to showing the long-term impact the illness can have.

Vichy

Vichy works a new approach

The skin care brand’s latest campaign steps away from its focus on science to find more emotional connections.

lovingit

McDonald’s brings joy to strangers on a bench

How the restaurant’s recent one-day global push fits its new brand promise in Canada.

MS OOH

As Canadian as MS?

Why the MS Society wants Canadians to think of the disease as particularly relevant to them.

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TD involves the masses

The bank’s strategy behind getting consumers to dish out its charitable funds, plus other brands giving power to the people.

dairy

The upsides of dairy

A new, multi-faceted national campaign from the Dairy Farmers of Canada focuses on the health benefits of milk products.

Price

An airline and three gifts

The latest work for the Air Canada Foundation features a big surprise for an 11-year-old hockey fan.