Campaign

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Telus puts Canadians ahead of its products

Why the telco is pushing messages instead of products in three national campaigns heading into 2015.

bennet

The Boys and Girls Clubs’ celeb flashbacks

The non-profit had a conundrum: people knew what it was, but not what it did. So the brand recreated some adorable moments from its spokespeople’s past.

skittles

Struck by a rainbow

Skittles’ new online documentary puts a “WTF” twist on emotional advertising.

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The (virtual) reality of oil shipping

The Dogwood Initiative used both an Oculus Rift and an old-fashioned letter campaign to bolster support.

volkswagen

Volkswagen Canada’s global kickoff

To launch the new Jetta in 2015, the brand and Red Urban created a content-heavy campaign to run in five different markets.

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Guinness has the homebody market in the can

The beer brand focuses on the quality of its retail product as Canadians turn away from bars this winter.

aircangift

The gift of home, courtesy of Air Canada

They’ll be home for Christmas, if the airliner has anything to say about it.

transatauction

Transat offers fun to the highest bidder

The travel company held a Cyber Monday auction on Twitter with a charitable twist.

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Reitmans is full of excuses

The clothing retailer shares escape plans for anyone wanting to trade holiday obligations for shopping.

westjet

Can WestJet top last year’s viral hit?

The airliner kicked off its third holiday stunt, this time taking the Dominican Republic by storm.

metroholiday

Metro offers a holiday surprise

A circus-themed stunt is part of the grocery retailer’s attempt to bring the holiday spirit to its regional-focused strategy.

jd

Jack Daniel’s emotional music

To reach younger consumers, the liquor brand wants to make musical wishes come true.

storyhive

Telus wants to help you make a web series

With a new four-part “awkward” web series from Cossette, the telco wants to reach a younger creator audience to test out the storytelling space.

walmart

Walmart wants to solve your holiday problems

Why the retailer put aside its mom-focused campaign in favour of a more inclusive “solution-focused” approach.

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BMO’s advice you can use

The bank brings a slice of life to new online ads in a bid to make investment more approachable.