Campaign

under armour

Check it out: A shocking workout

Athletes Carey Price and Kaylyn Kyle light up their routines with Under Armour’s Charged line of shoes.

Boating

Beer on the boat no laughing matter

But the Canadian Safe Boating Council tries some humour to bring attention to a serious risk issue.

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Square One makes the glamorous personal

The mall gives an inside look at the luxe life for a new fall campaign and TIFF sponsorship.

Hilroy

The power of paper

The pen and notebook are mightier than the tablet in Hilroy Canada’s new campaign.

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Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

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Ford tries a new perspective

From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.

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The positive effect of giving back

Don’t throw out that old hat. Le Chaînon’s new campaign shows how it can be put to good use.

Telus

Telus pushes control

A new spot touts the power customers can have over their TV content.

nationalbank

How do you get $2 into a glass booth?

A stunt by National Bank aims to show the unique situations where Interac e-transfers can be used.

rethinkbccombo

Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.

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Fashion goes in-flight

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

nutrilait

Nutrilait’s rebranding gets real

The milk brand launches ads showing its place in those less-than-perfect everyday moments.

London Calling Down to Earth

Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.

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Eva’s Initiatives gets a fresh start

The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.

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McDonald’s bets on young workers

The QSR continues the “Welcome to McDonald’s” campaign by showing the trust it puts in its millennial employees.