Cannabis

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Leaf Forward turns the Cannabis Act into rolling papers

The cannabis-focused business accelerator is celebrating legalization, as well as the work activists and leaders did to make it happen.

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Canadians want more cannabis education: study

A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.

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Doja dresses up to fight for cannabis amnesty

The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.

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How Dosist is marketing a brand not available in Canada

The company is promoting its vaporizer pens with a wellness-driven campaign.

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Aphria expands its cannabis brand portfolio

The licensed producer is looking to reach a wide array of segments and need states for recreational users.

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Licensed producers will get one store each in Ontario

The government outlined details of its private cannabis retail plan, including taking oversight outside of the LCBO.

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Most Canadians don’t know where to buy legal cannabis

One month before legalization, a Lift&Co. survey shows consumers lack awareness about where cannabis will be sold.

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Maricann launches Kiwi Cannabis

The licensed producer’s first recreational brand is the latest to take a simplified approach to its product lineup.

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Tokyo Smoke sparks up a mass campaign

The brand’s first-ever marketing push puts 10/17 (Canada’s day to legalize cannabis) in the hero seat.

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David Gordon to leave Cohn & Wolfe

The agency’s managing director is going client-side to join medical cannabis company PharmaCielo.

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Shawn King to leave Arrivals + Departures

After 17 years with the agency, the CCO has decided to explore opportunities in the cannabis space.

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Vivo takes a simple approach to premium cannabis

The producer formerly known as ABCann has built its Fireside brand around a natural link to the social ease of a campfire.

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Little Rocket named creative AOR for BRNT Designs

The Toronto agency will oversee brand positioning and strategy, as well as creative assets, for the cannabis company.

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CannTrust launches three recreational brands

The licensed cannabis producer aims to meet the needs of all recreational cannabis consumers, whatever they might be.

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Muskoka Grown tells stories about passionate locals

Why the licensed cannabis producer went with a branded content play to introduce and differentiate its brand.