Cannabis
Canopy Growth strikes deal to acquire Acreage
The cross-border deal would give the world’s biggest cannabis company a foothold in the U.S. the moment it is legal.
View from the C-Suite: Phivida takes cues from Red Bull
James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.
Molson Coors’ cannabis co picks Rethink as AOR
The agency is working with Truss on developing a portfolio of beverage brands ahead of legalization this fall.
Canopy Growth helps Seth Rogen launch a cannabis brand
Houseplant is positioned around making quality cannabis accessible for new users.
What will the cannabis market look like in 2025?
An analysis by EY shows that one in the five Canadians will use the product, spending an average of $1,652 annually.
FIGR names director of marketing
Zack Grossman will lead marketing at the cannabis brand, following the hiring of Harvey Carroll as president late last year.
Sister Merci aims to navigate cannabis regulations
Former Weber Shandwick and Cossette staff form a consultancy, using knowledge of marketing rules to find creative opportunities.
Tokyo Smoke to open cannabis shop in Toronto
The retailer will sell its first recreational cannabis in Ontario after taking over HMV’s former flagship near Yonge-Dundas Square.
Fire & Flower launches cannabis ecomm platform
Recreational cannabis is available online in Saskatchewan, though the site offers some features for customers in other provinces.
Drug Free Kids recruits ‘practice kids’
The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.
Canopy Growth partners with Martha Stewart
The housewares icon will advise the licensed producer in the development of its CBD-based products.
Couche-Tard enters cannabis retail with Canopy Growth
A deal with an Ontario retail lottery winner will bring the Tweed banner to the province.
Cannabis retailers find their way into Ontario market
High Tide, Spirit Leaf and Choom have established agreements with the government’s lottery winners.
Tilray to acquire Manitoba Harvest
The licensed producer is extending into a new category by acquiring the hemp-based food company.
Folium Labs aims to address nutritional needs of cannabis users
The cannabis wellness company’s multivitamin is branded to reach “health-conscious and optimistic” users.
