Cannabis

biosteel

Canopy Growth acquires majority stake in BioSteel

The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.

SMaller-agency

Smaller Agency launches with ‘think big’ ethos

The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.

Lung Assocation - Toker2

Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Lift & Co. launches a cannabis data platform

The review site is using its consumer data to give brands a one-stop source for insights.

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

How cannabis use is different between Canada and the U.S.

Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.

Irisa_PR2

Irisa opens a pop-up for women entrepreneurs

The cannabis brand is hosting businesses and workshops to position itself as a positive, empowering product in the lives of its target.

Medical Marijuana/ Cannabis And Accessories

Another 42 cannabis stores coming to Ontario

Coffee Time partner Huge Shops, as well as the site of a former illicit dispensary, are among the winning applicants.

chocolate-chocolate-chip-cookies-close-up-1311790

Marketers look ahead to ‘legalization 2.0′

With new regulations on the horizon, how can brands win over millions of consumers who are thinking about entering the category?

brewing

Waterloo Brewing receives cannabis research license

The craft brewer intends to be “the production partner of choice” for companies looking to produce cannabis-infused beverages.

chocolate-chocolate-chip-cookies-close-up-1311790

Edibles could bring millions of consumers into the cannabis market

A report from Lift&Co and EY also shows that brand currently has a low impact on cannabis purchase decisions.

saaq

SAAQ gets serious about driving high

The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.

evergreenbee

Aphria grows gardening know-how in CSR platform

The cannabis producer’s “Plant Positivity” platform improves access to green space and educates Canadians about its benefits.

CannTrust-Facilities

CannTrust fires CEO amid unlicensed growing scandal

The company’s chair has also resigned after cannabis was grown in unlicensed rooms, resulting in products being taken off shelves.

Fire - Flower Holdings Corp--Fire - Flower Announces Strategic I

Couche-Tard acquires stake in Fire & Flower

The convenience giant has an option to acquire a controlling interest in the cannabis retailer, which hopes to accelerate its expansion.