Cannabis
How do consumers feel about legal cannabis?
A survey shows where consumers might prefer to buy pot and how it could impact sales of products in other industries.
Cannabis advertising rules come closer to passing
The Senate’s line-by-line reading of Bill C-45 begin to provide some certainty around what will and won’t be allowed.
Hill Street’s first CMO to help launch cannabis-infused beverage line
David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.
Fleurish Cannabis partners with Apt. 3304
The recreational brand targeted at women worked with the boutique agency to develop its visual identity.
Organigram unveils recreational cannabis brands
The licensed producer is focusing on sophistication, quality and even humour in its new adult-use brands.
Aurora Cannabis to acquire MedReleaf
A new cannabis giant is set to be formed with increased production capacity and a wide portfolio of brands.
Loblaw wants a spot in Newfoundland cannabis market
The grocery store and weed giant Canopy Growth are among those on the path to recreational pot retail in the province.
Emerald Health Therapeutics picks DDB as AOR
All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.
Emblem adds to marketing leadership
A new CMO and in-house creative director are among the additions at the licensed cannabis producer.
Aphria launches first recreational brand
Solei is meant to demystify cannabis and show “novice” consumers the different occasions it can complement.
Second Cup to convert some cafes into dispensaries
The coffee chain taps into future demand through a partnership with National Access Cannabis.
AltaVie aims for the premium cannabis consumer
MedReleaf targets people with no connection to cannabis culture using a new brand focused on mindfulness and “living in the now.”
How Crowns Creative aims to serve cannabis clients
Former JWT VP Rebecca Brown starts a new shop to sit at the intersection of a booming industry and disruptive agency models.
Health Canada unveils cannabis packaging rules
Limited branding will be permitted on plain packaging that prioritizes health warnings and product information.
Emblem picks No Fixed Address as AOR
The licensed cannabis producer aims to have its first marketing initiatives in market ahead of legalization.
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