Cannabis
Leaf Forward turns the Cannabis Act into rolling papers
The cannabis-focused business accelerator is celebrating legalization, as well as the work activists and leaders did to make it happen.
Canadians want more cannabis education: study
A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.
Doja dresses up to fight for cannabis amnesty
The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.
How Dosist is marketing a brand not available in Canada
The company is promoting its vaporizer pens with a wellness-driven campaign.
Aphria expands its cannabis brand portfolio
The licensed producer is looking to reach a wide array of segments and need states for recreational users.
Licensed producers will get one store each in Ontario
The government outlined details of its private cannabis retail plan, including taking oversight outside of the LCBO.
Most Canadians don’t know where to buy legal cannabis
One month before legalization, a Lift&Co. survey shows consumers lack awareness about where cannabis will be sold.
Maricann launches Kiwi Cannabis
The licensed producer’s first recreational brand is the latest to take a simplified approach to its product lineup.
Tokyo Smoke sparks up a mass campaign
The brand’s first-ever marketing push puts 10/17 (Canada’s day to legalize cannabis) in the hero seat.
David Gordon to leave Cohn & Wolfe
The agency’s managing director is going client-side to join medical cannabis company PharmaCielo.
Shawn King to leave Arrivals + Departures
After 17 years with the agency, the CCO has decided to explore opportunities in the cannabis space.
Vivo takes a simple approach to premium cannabis
The producer formerly known as ABCann has built its Fireside brand around a natural link to the social ease of a campfire.
Little Rocket named creative AOR for BRNT Designs
The Toronto agency will oversee brand positioning and strategy, as well as creative assets, for the cannabis company.
CannTrust launches three recreational brands
The licensed cannabis producer aims to meet the needs of all recreational cannabis consumers, whatever they might be.
Muskoka Grown tells stories about passionate locals
Why the licensed cannabis producer went with a branded content play to introduce and differentiate its brand.
