Cannabis

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Emerald Health Therapeutics picks DDB as AOR

All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.

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Emblem adds to marketing leadership

A new CMO and in-house creative director are among the additions at the licensed cannabis producer.

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Aphria launches first recreational brand

Solei is meant to demystify cannabis and show “novice” consumers the different occasions it can complement.

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Second Cup to convert some cafes into dispensaries

The coffee chain taps into future demand through a partnership with National Access Cannabis.

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AltaVie aims for the premium cannabis consumer

MedReleaf targets people with no connection to cannabis culture using a new brand focused on mindfulness and “living in the now.”

CrownsPR

How Crowns Creative aims to serve cannabis clients

Former JWT VP Rebecca Brown starts a new shop to sit at the intersection of a booming industry and disruptive agency models.

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Health Canada unveils cannabis packaging rules

Limited branding will be permitted on plain packaging that prioritizes health warnings and product information.

Medical Marijuana/ Cannabis And Accessories

Emblem picks No Fixed Address as AOR

The licensed cannabis producer aims to have its first marketing initiatives in market ahead of legalization.

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Hiku partners with Jackman on retail strategy

The consultancy will help form the customer experience in cannabis dispensaries run by Tokyo Smoke’s parent company.

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Ontario Cannabis Store unveils itself

The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.

Medical Marijuana/ Cannabis And Accessories

ABcann selects Virtue as AOR

Vice’s creative agency will lead development of the cannabis producer’s sub-brands for medical and recreational markets.

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Choom hires SVP of marketing

FGL’s Chris Gagan has been brought on to lead the cannabis retail brand’s marketing strategy.

Spirit Leaf Inc--Spirit Leaf Inc- Unveils Concept Design for Rec

A high-style retail model

Why Spirit Leaf is taking design cues from lifestyle brands in its approach to cannabis retail.

Delta 9 Cannabis Inc--Delta 9 and Canopy Growth awarded retail l

Canopy, Tokyo Smoke to open stores in Manitoba

As the start date for cannabis sales faces a delay, Manitoba picks four companies to operate the province’s retail locations.

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San Rafael ’71 gets a head start on cannabis branding

MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.