Cannabis

Livli

Folium Labs aims to address nutritional needs of cannabis users

The cannabis wellness company’s multivitamin is branded to reach “health-conscious and optimistic” users.

AltaVie Valentine's Card

Aurora promotes ‘dried flowers’ this Valentine’s Day

The first in-store promotion for the AltaVie brand aims to give couples the chance to explore cannabis intimacy.

DSC_0020 (4)

Collective Arts to enter cannabis-infused beverages

Collective Project Limited intends to bring the brewer’s focus on art and creativity to the category.

IvanRoss

Hill+Knowlton appoints national cannabis lead

Ivan Ross Vrana will lead public affairs, marketing and communications for the firm’s cannabis clients.

cannvaskiosk

Cannvas to add AR to its kiosks

Partnering with NexTech, the cannabis tech company looks to add more features to its in-retail education platform.

SylvieLNewstrike

Newstrike names new marketing leadership

Sylvie Levesque’s hiring as CMO comes among a number of senior appointments at the cannabis company.

pitapit

Pita Pit, WeedMD launch cannabis joint venture

Pioneer Cannabis looks to help franchisees get their retail locations off the ground.

shoppersdrugmartlocation

Shoppers launches medical cannabis platform

The retail chain’s ecommerce site is now live, banking on the expertise of its staff to make it a “trusted and convenient source.”

Bigioni

MOY 2019: David Bigioni begins on a high note

How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.

greenfield

Strategy’s Nice List 2018

Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.

bence-boros-804586-unsplash

AB InBev and Tilray pursue cannabis-infused beverages

The Canadian subsidiaries of the two companies will research non-alcoholic drinks containing THC and CBD.

aceyvalley

Westleaf and Ace Valley partner on cannabis stores

The companies will pursue locations in Ontario that offer a “highly curated” retail experience.

CAA South Central Ontario-CAA launches cannabis education campai

CAA’s new educational push about driving while high

The auto club takes a lighthearted approach to get people to consider how cannabis impacts their abilities behind the wheel.

beigemanftd

Strategy’s most read of 2018: Cannabis

The stories our readers were most interested in the lead-up to a brand new industry.

Civilized Worldwide Inc- -Civilized--Civilized To Acquire Full-S

Civilized to acquire Revolution Strategy

By joining forces, the lifestyle platform and full-service agency enhance their respective client offerings in the cannabis space.