Cannabis

Medical Marijuana/ Cannabis And Accessories

Another 42 cannabis stores coming to Ontario

Coffee Time partner Huge Shops, as well as the site of a former illicit dispensary, are among the winning applicants.

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Marketers look ahead to ‘legalization 2.0′

With new regulations on the horizon, how can brands win over millions of consumers who are thinking about entering the category?

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Waterloo Brewing receives cannabis research license

The craft brewer intends to be “the production partner of choice” for companies looking to produce cannabis-infused beverages.

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Edibles could bring millions of consumers into the cannabis market

A report from Lift&Co and EY also shows that brand currently has a low impact on cannabis purchase decisions.

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SAAQ gets serious about driving high

The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.

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Aphria grows gardening know-how in CSR platform

The cannabis producer’s “Plant Positivity” platform improves access to green space and educates Canadians about its benefits.

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CannTrust fires CEO amid unlicensed growing scandal

The company’s chair has also resigned after cannabis was grown in unlicensed rooms, resulting in products being taken off shelves.

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Couche-Tard acquires stake in Fire & Flower

The convenience giant has an option to acquire a controlling interest in the cannabis retailer, which hopes to accelerate its expansion.

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How have cannabis attitudes changed post-legalization?

Vividata report shows how consumer behaviour has changed, as well as how brand perception could be impacted.

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David Pullara out as CMO of Hill Street

The beverage co’s chief commercial officer takes on marketing duties following the elimination of the chief marketer role.

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Interest in cannabis oils may be outpacing edibles

An analysis of internet searches shows Canadians are more interested in a smoke-free alternative that’s already available.

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Color promotes a freer cannabis experience

WeedMD designs its first recreational brand to let consumers explore outside of “use cases” popular with the competition.

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Tokyo Smoke makes its accessories part of your cannabis routine

New educational videos go beyond the plant to answer consumer demand for guidance in figuring out their consumption preferences.

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Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.

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O, Molson Canadian, our true and patriot beer!

A look at how the patriotic brand has fought to win brand love over the last 60 years and what it hopes will be its next one-two punch.