Cannabis
Emerald Health Therapeutics picks DDB as AOR
All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.
Emblem adds to marketing leadership
A new CMO and in-house creative director are among the additions at the licensed cannabis producer.
Aphria launches first recreational brand
Solei is meant to demystify cannabis and show “novice” consumers the different occasions it can complement.
Second Cup to convert some cafes into dispensaries
The coffee chain taps into future demand through a partnership with National Access Cannabis.
AltaVie aims for the premium cannabis consumer
MedReleaf targets people with no connection to cannabis culture using a new brand focused on mindfulness and “living in the now.”
How Crowns Creative aims to serve cannabis clients
Former JWT VP Rebecca Brown starts a new shop to sit at the intersection of a booming industry and disruptive agency models.
Health Canada unveils cannabis packaging rules
Limited branding will be permitted on plain packaging that prioritizes health warnings and product information.
Emblem picks No Fixed Address as AOR
The licensed cannabis producer aims to have its first marketing initiatives in market ahead of legalization.
Hiku partners with Jackman on retail strategy
The consultancy will help form the customer experience in cannabis dispensaries run by Tokyo Smoke’s parent company.
Ontario Cannabis Store unveils itself
The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.
ABcann selects Virtue as AOR
Vice’s creative agency will lead development of the cannabis producer’s sub-brands for medical and recreational markets.
Choom hires SVP of marketing
FGL’s Chris Gagan has been brought on to lead the cannabis retail brand’s marketing strategy.
A high-style retail model
Why Spirit Leaf is taking design cues from lifestyle brands in its approach to cannabis retail.
Canopy, Tokyo Smoke to open stores in Manitoba
As the start date for cannabis sales faces a delay, Manitoba picks four companies to operate the province’s retail locations.
San Rafael ’71 gets a head start on cannabis branding
MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.
