Cannabis
Who will sell cannabis in Ontario?
A look at the companies that are hoping to set up shop in the province in April.
The strategy behind Oh! Henry’s 4:25 bar
A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.
Ontario to privatize cannabis sales
Consumers will only buy online until storefronts open in April 2019, with several companies eager to get into the market.
Lg2 invests in Biolux
The agency’s first foray into funding a startup will also involve developing a CBD-infused beverage brand.
A look at current cannabis users: survey
A Statistics Canada report shows how much they spend and differences between demographics.
Prairie Records puts a new spin on cannabis retail
How Westleaf Cannabis’ concept is bringing a tactile shopping experience to the regulated space.
Molson Coors pursues cannabis-infused beverages
The brewer will form a joint venture with Quebec producer Hydropothecary to explore opportunities in the space.
Namaste launches AI-powered cannabis app
Uppy Cannabis Journal helps medical users track their symptoms and get recommendations for new strains.
Environics Analytics launches cannabis database
The data will help strategists get info about consumption at the local level and align it with other consumer insights.
Health Canada expresses ‘concern’ with cannabis sponsorship
Brand involvement with events like music festivals are contrary to regulations on promotion, the department says.
Aurora turns to Shopify for ecomm
The cannabis company will transition to a new online shopping platform as it continues with domestic and global expansion goals.
BCAA flips the conversation about driving while high
Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.
Emblem launches first recreational cannabis brand
Symbl aims to be “purposefully curious” as it builds on the brand values that resonate with the company’s medical consumers.
Canopy Growth to acquire Hiku
The cannabis company looks to strengthen retail operations and add lifestyle brands like Tokyo Smoke to its portfolio.
What’s a pot brand to do?
Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.
