Cannabis
Canopy Growth unveils ‘cannabis 2.0′ portfolio
Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.
Brewers tap into new occasions
How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.
Retail’s role in creating confident cannabis shoppers
Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.
2019 MOY: Jackson Hitchon sweetens Hershey
The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.
Second Cup goes for diversification in restructuring plan
The renamed Aegis Brands will own a portfolio of coffee, food and cannabis brands.
Canopy Growth helps Drake launch cannabis company
More Life Growth Company is taking a wellness-focused approach to distributing to global markets.
How Canadians are researching (and buying) cannabis products
Research from MiQ finds one in four visitors to a cannabis store have researched it first, and most stick to one store for purchases.
Aurora brings safety-focused messaging to edibles
The cannabis producer is using its experience in introducing medical products to be proactive about responsible consumption.
Canopy Growth acquires majority stake in BioSteel
The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.
Smaller Agency launches with ‘think big’ ethos
The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.
Ontario Lung Association creates a cannabis superhero
“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.
Lift & Co. launches a cannabis data platform
The review site is using its consumer data to give brands a one-stop source for insights.
Cannabis producers are failing to stand out
A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.
How cannabis use is different between Canada and the U.S.
Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.
Irisa opens a pop-up for women entrepreneurs
The cannabis brand is hosting businesses and workshops to position itself as a positive, empowering product in the lives of its target.
