Cannabis

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Canopy Growth strikes deal to acquire Acreage

The cross-border deal would give the world’s biggest cannabis company a foothold in the U.S. the moment it is legal.

James Bailey

View from the C-Suite: Phivida takes cues from Red Bull

James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.

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Molson Coors’ cannabis co picks Rethink as AOR

The agency is working with Truss on developing a portfolio of beverage brands ahead of legalization this fall.

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Canopy Growth helps Seth Rogen launch a cannabis brand

Houseplant is positioned around making quality cannabis accessible for new users.

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What will the cannabis market look like in 2025?

An analysis by EY shows that one in the five Canadians will use the product, spending an average of $1,652 annually.

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FIGR names director of marketing

Zack Grossman will lead marketing at the cannabis brand, following the hiring of Harvey Carroll as president late last year.

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Sister Merci aims to navigate cannabis regulations

Former Weber Shandwick and Cossette staff form a consultancy, using knowledge of marketing rules to find creative opportunities.

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Tokyo Smoke to open cannabis shop in Toronto

The retailer will sell its first recreational cannabis in Ontario after taking over HMV’s former flagship near Yonge-Dundas Square.

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Fire & Flower launches cannabis ecomm platform

Recreational cannabis is available online in Saskatchewan, though the site offers some features for customers in other provinces.

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Drug Free Kids recruits ‘practice kids’

The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.

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Canopy Growth partners with Martha Stewart

The housewares icon will advise the licensed producer in the development of its CBD-based products.

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Couche-Tard enters cannabis retail with Canopy Growth

A deal with an Ontario retail lottery winner will bring the Tweed banner to the province.

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Cannabis retailers find their way into Ontario market

High Tide, Spirit Leaf and Choom have established agreements with the government’s lottery winners.

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Tilray to acquire Manitoba Harvest

The licensed producer is extending into a new category by acquiring the hemp-based food company.

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Folium Labs aims to address nutritional needs of cannabis users

The cannabis wellness company’s multivitamin is branded to reach “health-conscious and optimistic” users.