Cannabis

Canopy Growth Corporation-Canopy Growth Outlines -Cannabis 2-0-

Canopy Growth unveils ‘cannabis 2.0′ portfolio

Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.

heineken

Brewers tap into new occasions

How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.

PrairieRecords_store

Retail’s role in creating confident cannabis shoppers

Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.

Jackson Hitchon Strat Mag MOY

2019 MOY: Jackson Hitchon sweetens Hershey

The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.

secondcupexterior

Second Cup goes for diversification in restructuring plan

The renamed Aegis Brands will own a portfolio of coffee, food and cannabis brands.

morelife

Canopy Growth helps Drake launch cannabis company

More Life Growth Company is taking a wellness-focused approach to distributing to global markets.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

How Canadians are researching (and buying) cannabis products

Research from MiQ finds one in four visitors to a cannabis store have researched it first, and most stick to one store for purchases.

Aurora Cannabis Inc--Aurora Cannabis Launches National Safety Ca

Aurora brings safety-focused messaging to edibles

The cannabis producer is using its experience in introducing medical products to be proactive about responsible consumption.

biosteel

Canopy Growth acquires majority stake in BioSteel

The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.

SMaller-agency

Smaller Agency launches with ‘think big’ ethos

The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.

Lung Assocation - Toker2

Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Lift & Co. launches a cannabis data platform

The review site is using its consumer data to give brands a one-stop source for insights.

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

How cannabis use is different between Canada and the U.S.

Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.

Irisa_PR2

Irisa opens a pop-up for women entrepreneurs

The cannabis brand is hosting businesses and workshops to position itself as a positive, empowering product in the lives of its target.