Cannabis
CAA’s new educational push about driving while high
The auto club takes a lighthearted approach to get people to consider how cannabis impacts their abilities behind the wheel.
Strategy’s most read of 2018: Cannabis
The stories our readers were most interested in the lead-up to a brand new industry.
Civilized to acquire Revolution Strategy
By joining forces, the lifestyle platform and full-service agency enhance their respective client offerings in the cannabis space.
Shoppers Drug Mart gets approval for medical cannabis
The retailer will sell products to registered patients through an online platform.
Air Transat tests British expats for homesickness
The travel airline again goes undercover, this time to promote its European vacations.
Neal Brothers and Up Cannabis to launch co-branded edibles company
The food company and cannabis brand team up to develop and market infused products.
Emerald Health Naturals is trying to put you to sleep
The new company is raising awareness of its brand by highlighting “need states” before it goes to market.
JWT Canada leads rebrand of Pyxus International
The agriculture company formerly known as Alliance One International picks a new AOR amid shift to cannabis and vaping products.
Shawn King joins Civilized as ECD
The former chief creative at Arrivals + Departures will help develop the cannabis platform’s brand.
National Access Cannabis expands medical network
The organization has added 70 pharmacy partners to the roster using its turnkey solution for servicing medical patients.
Leaf Forward turns the Cannabis Act into rolling papers
The cannabis-focused business accelerator is celebrating legalization, as well as the work activists and leaders did to make it happen.
Canadians want more cannabis education: study
A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.
Doja dresses up to fight for cannabis amnesty
The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.
How Dosist is marketing a brand not available in Canada
The company is promoting its vaporizer pens with a wellness-driven campaign.
Aphria expands its cannabis brand portfolio
The licensed producer is looking to reach a wide array of segments and need states for recreational users.
