What keeps marketers up at night?
We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.
Natrel finds a festive face
As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.
Connie Morrison breaks bread with skeptics
We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.
Kotex’s vampy web series Carmilla goes to season two
After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.
Which food brands are tops with Canadians?
“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.
DS+P wins Clamato and Fruitsations
Canada Dry Mott’s moves the brands to a Canadian AOR to reflect their unique positioning here.
Creating a Kayak for the pet-obsessed
Geoffrey Roche talks about finding ways outside of advertising to support his efforts to help dog owners.
Yet another Grand Prix for Leo Burnett
The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.
Axe Canada names Sid Lee AOR
What does the new agency mean for the men’s grooming line? A new direction and more made-in-Canada creative, to start.
What keeps Stephane Berube up at night?
L’Oreal’s CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.
Cutting through the coffee noise
Keurig creates a “brewhaha” to show that its new brewer can go beyond single-serve capabilities.