Brands and The Emperor’s New Clothes
Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.
Got what it takes to be a Mexican chef?
Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.
Dove celebrates a milestone
The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.
Danette’s indulgence play
How Danone’s latest arrival is poised to address an unmet need from the brand’s yogurt lineup.
Schneiders throws a big league surprise
Check out the hot dog brand’s winning experiential play through its Toronto Blue Jays partnership.
P&G to jettison more than half its brands
Less will be more for the world’s largest maker of consumer goods.
Are texting toilet paper rolls on the horizon?
Unilever Global is asking for grand ideas for internet-of-things gear, like smart bathroom products or intelligent packaging.
Barbie wants girls to be their own bosses
The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.
Eska wants to make waves in Toronto
The water brand will kick off a social scavenger hunt in the city next month, complete with augmented reality elements.
Casa di Mama aims to score new fans with football app
The pizza brand launched an augmented reality game and on-pack promotion, which leverages its recent CFL partnership.
Pure Leaf brews up tasting campaign
PepsiCo’s new natural iced tea brand is setting up unique sampling environments across the country.