CPG

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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Natrel finds a festive face

As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.

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Kotex’s vampy web series Carmilla goes to season two

After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.

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Which food brands are tops with Canadians?

“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.

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DS+P wins Clamato and Fruitsations

Canada Dry Mott’s moves the brands to a Canadian AOR to reflect their unique positioning here.

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Creating a Kayak for the pet-obsessed

Geoffrey Roche talks about finding ways outside of advertising to support his efforts to help dog owners.

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Yet another Grand Prix for Leo Burnett

The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.

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Axe Canada names Sid Lee AOR

What does the new agency mean for the men’s grooming line? A new direction and more made-in-Canada creative, to start.

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What keeps Stephane Berube up at night?

L’Oreal’s CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.

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Cutting through the coffee noise

Keurig creates a “brewhaha” to show that its new brewer can go beyond single-serve capabilities.