CPG

BarbieEntre_Vertical

Barbie wants girls to be their own bosses

The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.

Coca-Cola gets personal

A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.

Eska wants to make waves in Toronto

The water brand will kick off a social scavenger hunt in the city next month, complete with augmented reality elements.

Casa di Mama aims to score new fans with football app

The pizza brand launched an augmented reality game and on-pack promotion, which leverages its recent CFL partnership.

Pure Leaf brews up tasting campaign

PepsiCo’s new natural iced tea brand is setting up unique sampling environments across the country.

Unilever’s edge is global, green and digital

Dickie Martin, the CPG co’s new VP marketing, brings worldly knowledge to the Canadian market.

biotherm

Biotherm’s branded content play

Working with cross-country runner Sebastien Sasseville and Toast Studio, the brand launched a six-month long online series.

AXE-BUSINESSCARD-4

Crazy or cool? Axe debuts a pheromone-infused business card

The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.

Beauty at any age

An upcoming fall campaign from Dove will hone in on how women feel about their age.

Shield Dress

Mondelez’s Sprouting projects

Global brand strategy lead Eliza Esquivel chats about fashion, entrepreneurship and gum ahead of her ICA Future Flash talk.

marie josee

When Google calls

From beauty to tech, Marie-Josee Lamothe chats about disrupted career plans, BBC’s Sherlock and life at Google.

PK Subban and Degree

Degree teams with P.K. Subban for TV series

The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.

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