Boo-worthy brand opps
Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.
Is it snack time yet?
Who has time for a meal? Consumers are turning to snacks for their nutrition, according to Nielsen data.
Embracing the Cheerios effect
Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.
Scotties’ tissue-worthy campaign
The Kruger brand opts for an emotional branded content push to celebrate its partnership with the CBCF.
Ritz bites into UGC for new format launch
With Ritz To-Go hitting shelves, the Mondelez brand asks consumers to make their own comic strip.
Diet Coke gets fashionable
Need a break? The Coca-Cola line wants you to spend it with them, browsing the brand’s curated clothing collection on Gilt.com.
Zulu Alpha Kilo resigns Coke
The agency has given up the assignment after four years of working together, according to industry sources.
Leo Burnett wins Grand Clio
Always’ “#Likeagirl” picked up the top honours in the PR category.
Brands and The Emperor’s New Clothes
Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.
Got what it takes to be a Mexican chef?
Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.
Dove celebrates a milestone
The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.