CPG

Nabob mocks the fixings

CPG / Food & Bev. / Food+Beverage / Screening Room

The Kraft brand is targeting those who prefer substance over style with its new “Respect the Bean” push from Ogilvy.

One Direction jazzes up snack packs

CPG / Retail / Shopper Marketing

A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.

Checkout51 grows staff, user base

CPG / Retail / Shopper Marketing

The Canadian startup has hired new execs and just began doing business in the U.S., doubling its team in size to keep up with an additional 1.2 million customers.

Kraft Dinner gets wacky

CPG / Food+Beverage / Screening Room

Working with its new AOR Anomaly, KD rolls out a new brand voice and target demo, going after consumers with a youthful state of mind.

Dove’s placebo effect

CPG

The Unilever brand’s latest viral video attempts to prove beauty woes are a state of mind.

Oreo ‘Wonderfills’ the Stanley Cup

CPG / Food+Beverage

The Mondelez cookie gets a makeover just in time for the NHL playoffs.

Mr. Big turns snackers into superheroes

CPG / Food+Beverage / Sporting+Recreational Pro

The Mondelez brand has partnered with Spider-Man for a new PC game that turns your phone into a controller.

P&G’s hockey house for moms

CPG / Screening Room

The CPG co is celebrating hockey moms with a new digital-only push from Cossette.

Colgate-Palmolive announces new palm oil policy

CPG

The CPG company commits to zero net deforestation by 2020 in wake of increased attention on the issue.

Back page: The state of shopper marketing

CPG / Creative / Shopper Marketing

Shikatani Lacroix offers up the day in the life of a humble package.