CPG

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A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

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Who’s the foodiest of them all?

With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.

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Schick offers free…flights?

It’s all about creating an amazing experience for the shaving products brand, offering free flights for life among other prizes.

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Kraft hits close to home

To promote this year’s Hockeyville campaign, the food co is tapping into girls hockey with a mini-documentary.

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A peek inside Nexxus’ salon strategy

The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.

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Kleenex’s social experiment

The Kimberly-Clark brand’s new strategy is nothing to sneeze at. It wants to bring out the caregiver in everyone to turn around the category in decline.

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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Natrel finds a festive face

As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.

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Kotex’s vampy web series Carmilla goes to season two

After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.

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Which food brands are tops with Canadians?

“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.