CPG

skeleton

Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

snack1

Is it snack time yet?

Who has time for a meal? Consumers are turning to snacks for their nutrition, according to Nielsen data.

Cheerios web

Embracing the Cheerios effect

Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.

scotties

Scotties’ tissue-worthy campaign

The Kruger brand opts for an emotional branded content push to celebrate its partnership with the CBCF.

Ritz bites into UGC for new format launch

With Ritz To-Go hitting shelves, the Mondelez brand asks consumers to make their own comic strip.

Launch Event Of The Diet Coke Get A Taste Style Bar Featuring The Exclusive Diet Coke Curated Fashion Collection In Partnership With Online Luxury Retailer Gilt.com

Diet Coke gets fashionable

Need a break? The Coca-Cola line wants you to spend it with them, browsing the brand’s curated clothing collection on Gilt.com.

moment zerio

Zulu Alpha Kilo resigns Coke

The agency has given up the assignment after four years of working together, according to industry sources.

Always

Leo Burnett wins Grand Clio

Always’ “#Likeagirl” picked up the top honours in the PR category.

Aug 2004 cover

Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.

Brands and The Emperor’s New Clothes

Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.

Got what it takes to be a Mexican chef?

Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.

Dove50th

Dove celebrates a milestone

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.