CPG

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Campbell Canada names new VP marketing

Moya Brown assumes the role, leading the company’s marketing operation across all brands.

tony triptec

What keeps Tony Matta up at night?

The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.

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Exclusive: Leo Burnett wins Kraft business

The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.

OldSpice

Tangible lessons from startups

Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.

skeleton

Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

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Is it snack time yet?

Who has time for a meal? Consumers are turning to snacks for their nutrition, according to Nielsen data.

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Embracing the Cheerios effect

Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.

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Scotties’ tissue-worthy campaign

The Kruger brand opts for an emotional branded content push to celebrate its partnership with the CBCF.

Ritz bites into UGC for new format launch

With Ritz To-Go hitting shelves, the Mondelez brand asks consumers to make their own comic strip.

Launch Event Of The Diet Coke Get A Taste Style Bar Featuring The Exclusive Diet Coke Curated Fashion Collection In Partnership With Online Luxury Retailer Gilt.com

Diet Coke gets fashionable

Need a break? The Coca-Cola line wants you to spend it with them, browsing the brand’s curated clothing collection on Gilt.com.

moment zerio

Zulu Alpha Kilo resigns Coke

The agency has given up the assignment after four years of working together, according to industry sources.

Always

Leo Burnett wins Grand Clio

Always’ “#Likeagirl” picked up the top honours in the PR category.