CPG

brand-2

Small brands make big push

According to Nielsen data, growth is coming from outside of Canada’s top 20 brands.

Bonduelle Fresh Picked Greek Inspired Salad with Chicken

Bonduelle adds Canadian salad line with tech innovation

Plant-based food maker goes protein with new salads and seal technology.

bar-mars

M&M’s commandeers a slogan from KFC

The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.

Timothy's-main2

Timothy’s emphasizes the everyday in new brand identity

The Keurig coffee brand shifts from talking about how coffee is made to how it helps people get through their day.

HighLiner-featured

Captain High Liner gets a makeover

High Liner Foods revamps its iconic mascot as part of a brand refresh timed with a brewing ‘renaissance’ in the freezer aisle.

pgbrands

P&G sales grow as cuts to agency costs continue

The CPG’s best quarterly sales in eight years come amidst plans to invest more in brand building.

dfo

Dairy Farmers of Ontario hope to do it right

The industry association celebrates tradition in an integrated campaign aimed at young parents.

oetker

Dr. Oetker goes Francophile

The brand best known for frozen pizza makes a move into dessert space with new brand and French theme.

axelowry

Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

Beyond Burger_Summer 2018 (2)

Beyond Meat comes to Canadian grocery stores

The much-hyped plant-based protein company is bringing its burger to 3,000 stores across the country to reach even more “flexitarians.”

Kids-Eating

Food marketing bill would limit most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

nathan-dumlao-290152-unsplash

Miele spills the beans on how to cook with coffee

The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.

bc dairy-ad

BC Dairy wants to get back to milk’s fun moments

The association representing the province’s dairy farmers puts the focus on the “good times” amid declines in consumption.

Bolthouse Farms

Campbell to sell Bolthouse Farms

The sale of the organic juice brand completes a planned divestment of its Campbell Fresh business as part of a larger portfolio review.

happy-planet

Happy Planet puts on a smiling face

The juice and smoothie brand touts both the health and social benefits of ethically sourced “superfoods.”