CPG

Special K

Special K runs escape room-inspired pop-up

The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.

Plastic Waste

New initiatives put plastic waste into the spotlight

Companies including Walmart, P&G and Unilever are highlighting efforts to curb their environmental impact.

Lightlife Foods Prepared Burger

Lightlife launches a new plant-based burger

The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.

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Which brands do consumers trust most?

The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.

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Dairy Farmers of Ontario picks No Fixed Address

The agency will handle the fully integrated assignment as the organization implements an Ontario-specific marketing strategy.

Dana-Somerville

Kraft Heinz appoints Dana Somerville as CMO

The former VP and head of brand build, innovation and R&D steps into the role, filling a more than yearlong vacancy.

Loblaw Companies Limited-Canadians are spending more time with t

PC praises little moments in latest “Eat Together” push

The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.

glad

Glad reinforces its leadership in strength

The brand brings back its garbage man to drive a connection with consumers in a low-engagement category.

greenfield

Strategy’s Nice List 2018

Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.

Becel

Becel promotes spontaneous acts of baking during the holidays

The Upfield margarine brand shows how baking can make a house feel like a home.

Skittles

Skittles to run last-minute holiday pop-up

The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.

DentsuBos

DentsuBos Montreal takes Japan’s Ajinomoto global

The creative agency created the food company’s first global marketing effort after picking up the local assignment.

Neal Brothers rebrand

Neal Brothers and Up Cannabis to launch co-branded edibles company

The food company and cannabis brand team up to develop and market infused products.

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New Product Spotlight: Halo Top launches holiday flavour

Plus, a Toronto craft brewer eyes the cannabis category.

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Unilever invites customers to label their own Baby Dove products

The brand launches a personalized, direct-to-consumer initiative for the holidays.