CPG

Hellmann's-FoodRescue

Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

kidstv

Food and beverage companies largely compliant with self-regulation

Ad Standards’ 2017 audit finds participants in the Children’s Food and Beverage Advertising Initiative showed “excellent compliance.”

SodaStream2

SodaStream’s holiday spot backs sustainable message

The brand launches a Canadian ad stemming from a global campaign targeting waste from single-use plastics.

pgbrands

P&G announces organizational restructuring

The CPG giant is streamlining into six business units with dedicated control over all functions of its brands.

FCB Toronto

Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

Cracker Barrel2

Parmalat to acquire Kraft Heinz cheese brands

The deal, expected to close next year, includes the sale of Cracker Barrel, P’tit Quebec and Amooza.

Aidan

The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.

Orville

Orville Redenbacher brings heritage message to ready-to-eat

The Conagra brand’s latest campaign takes certain cues from recent work in the microwave category.

Advil

Advil shows brute strength of new formulation

The Pfizer brand taps the power of bodybuilders to communicate the strength of Advil Cold, Sinus & Flu Extra Strength.

S-228

Kids see thousands of social ads for unhealthy food every year: study

The report from Heart & Stroke comes as Bill S-228 awaits final approval.

Dairyland-2

Check it Out: Dairyland turns milk cartons into dioramas

The Saputo brand worked with Cossette Vancouver on OOH ads evoking fond memories of milk.

Quaker

Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

tetleyboost

Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

Nano-main

Iogo gives children control of its advertising

Unscripted ads promoting new Nano products build on the Agropur brand’s playful approach to advertising.

Tic Tac Gum - Image 1

Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.