CPG

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

Retail

Canadians spending more at warehouse club stores

Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.

Christine-Kellogg

View from the C-Suite: Kellogg joins the plant-based race

VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.

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What new products are exciting consumers?

The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.

Freshii_Home-Breakfast

How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.

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Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

FridgeGoals

Becel wants millennials to show off their ‘fridge goals’

A new influencer-driven campaign for the margarine brand aligns with the themes of Canada’s revised Food Guide.

James Bailey

View from the C-Suite: Phivida takes cues from Red Bull

James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.

juicyfruit

Juicy Fruit remixes its classic jingle

The gum brand is looking to make “an ear worm” more relevant to Gen Z and bring them into the fold.

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All Scotties needs is love

The Kruger brand is courting Chinese-Canadians with spots that use emotion to capture the versatility of its tissue products.

schick

Schick shows a more positive version of locker room talk

The razor brand brings its “The Man I Am” campaign to Canada by hosting a conversation about masculinity between hockey players.

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La Roche-Posay offers acne analyses via AI

The L’Oreal brand’s new app is the latest effort by the beauty giant to offer more services to consumers through tech.

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Dove’s stock photos help brands improve portrayal of women

“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.

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Starbucks brings elevated coffee tastings into a Toronto home

The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.

adam levine

Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.