CPG

YongeDundascropped

Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

Sampler-main2

Digital sampling on the rise

Toronto’s Sampler recently closed a $3 million investment round following reports of Amazon’s interest in the space.

DFC

Dairy Farmers pulls ad after Ad Standards complaint

Claims about growth hormones made in a recent campaign drew complaints from animal rights activists.

Laboratoire Suisse

Laboratoire Suisse takes inspiration from Switzerland

With a new brand identity and platform, the Quebec natural health products company transitions into a masterbrand approach.

cobsbread

Cobs Bread touts the perks of being a franchisee

The bakery chain focuses on people and community to compete with improved offerings from grocery and coffee chains.

Greenfield

Greenfield Meat shows the impact of farming practices

The Maple Leaf brand is aiming to educate consumers on why it’s important to buy meat raised without antibiotics.

Canopy Growth Corporation-Canopy Growth and Sequential Brands Gr

Canopy Growth partners with Martha Stewart

The housewares icon will advise the licensed producer in the development of its CBD-based products.

DivaCup Nasdaq 2

DivaCup aims to start a period revolution

The menstrual cup brand is hoping to drive trial by getting women to question traditional feminine hygiene products.

A&W_BMS_1

A&W adds another Beyond Meat option

A breakfast sandwich made with vegan sausage is yet another plant-based option available in the QSR’s 850 locations.

Brian Flaman - Account Director Motive Toronto

Motive launches Toronto office to serve PepsiCo

Led by Brian Flaman, the Denver-based agency will be handling projects for the company’s hydration and drink portfolios.

Volition-Beauty

How Volition Beauty puts customers in the product-development seat

The U.S.-based brand’s products originate with the consumer, helping to identify white spaces in beauty.

Saputo

Saputo to acquire U.K.-based Dairy Crest

The deal, estimated at $1.7 billion, will see the Montreal dairy giant enter the U.K. market.

GLAD_StrengthTrainingProgram_2[1]

Glad turns garbage day into a workout

The latest in a series supporting the brand’s strength positioning includes a trash-inspired workout routine.

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Consumers demanding more ethical consumption

A report from Nourish Food Marketing shows how waste-reduction trends align with concerns about diet and convenience.

manitobaharvest

Tilray to acquire Manitoba Harvest

The licensed producer is extending into a new category by acquiring the hemp-based food company.