CPG

Number 1

Brita Canada wants you to rethink plastic bottles

The campaign’s simple message revolves around how one Brita filter can replace up to 300 plastic bottles.

Oikos Organic

Oikos brings its focus on quality to new organic products

The brand adapts its successful Greek yogurt strategy to the organics segment.

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Van Houtte explores what it takes to be a master

Ahead of its 100th anniversary next year, the coffee brand highlights the traits that get someone to the peak of their craft.

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Whiskas soothes cats on their way to the vet

The Mars Petcare brand launches “Cat Calm Radio,” a station broadcasting species-specific music.

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Kiehl’s strikes distribution agreement with Sephora

The L’Oreal brand’s full line of products will be sold through the retailer’s website and five of its Canadian stores.

Maille

Check it Out: Maille’s six-second sandwich

The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.

sodastream

PepsiCo to buy SodaStream

The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.

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BC Dairy Association picks Taxi

Following a competitive review, the selection ends a 15-year relationship between the association and DDB.

Mitchum

Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

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Canadian Tire enters premium pet category

U.S.-based retailer Petco will have its private label brands on the retailer’s shelves.

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The strategy behind Oh! Henry’s 4:25 bar

A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.

DavidsTea

DavidsTea to be sold in select Loblaw banners

The specialty tea brand expands itself into CPG following leadership changes earlier this summer.

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Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

Activiarayon

Danone picks Bob for retail

The agency will lead in-store programs for yogurt brands Activia and Oikos.

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Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.