Creative

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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Canus celebrates 20 years with new packaging

The skin care brand aims to rejuvenate its image in an effort to connect with modern moms.

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Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

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What caused the most ad complaints in 2017?

Ad Standards’ report says consumer trust is higher for traditional platforms, despite the amount of complaints for TV ads.

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Why you shouldn’t optimize video: column

Red Lion’s Matt Litzinger challenges some common truths about tailoring creative to digital platforms.

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Back page: Smoke this page

DentsuBos pays homage to Leo Burnett’s creative trailblazers.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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Shortlists for 2018 Creative Report Card revealed

SickKids, Molson Coors and Farnham all reappear on the brands list. Are you also in the running for a top spot?

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Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

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Fun with Frank

Frank Palmer believes the joy is being sucked out of creativity, but he is still excited to play the game.

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It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.

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One great ride

As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.

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It came from Canada: Part 2

Huggies and HP made a splash on the awards circuit, now learn how (and why) their work is being shipped to new markets.

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It came from Canada: Part 1

Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility.