Creative

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

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Creatives’ insights: Down syndrome’s human side

FCB Toronto’s co-CCOs on targeting a difficult moment in time and staying true to the goal of its campaign.

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Your last minute look back on Canada 150

From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.

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Back page: Fall TV, AI style

Conflict’s Niall Kelly and Jason Last imagine a world of content programmed by artificial intelligence.

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Back page: The only brief you’ll ever need

The&Partnership finds unique inspiration for a brief that works for every project.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

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Check it out: OPG goes inside the reactor

New work from The Hive gets creative with the Darlington Nuclear Generation Station.

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Is honesty a brand’s best policy?

From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.

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Check it out: Arrive Alive’s sobering reminder

Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.

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Back page: Pocket creative director

A can’t-miss cut-out doll, just in time for another awards season.

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Waste not, want not

Why brands are riding the wave of conscious consumption.

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Reframing issues, changing minds

Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.