Creative

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It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

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Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

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Social Engagements: Making Insta-worthy creative

The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.

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Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.

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McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

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Lululemon strikes a party pose

The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.

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RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

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Tourisme Montreal goes for the young at heart

The new “Never Grow Up” platform has set its sights on showing the city’s personality to tourists around the globe.

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Toronto’s new joint creative and media agency

Deep Relevance’s co-founders say they are addressing a need for greater integration between two sides of the business.