Creative

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

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Lululemon strikes a party pose

The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.

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RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

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Tourisme Montreal goes for the young at heart

The new “Never Grow Up” platform has set its sights on showing the city’s personality to tourists around the globe.

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Toronto’s new joint creative and media agency

Deep Relevance’s co-founders say they are addressing a need for greater integration between two sides of the business.

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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Canus celebrates 20 years with new packaging

The skin care brand aims to rejuvenate its image in an effort to connect with modern moms.

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Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

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What caused the most ad complaints in 2017?

Ad Standards’ report says consumer trust is higher for traditional platforms, despite the amount of complaints for TV ads.

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Why you shouldn’t optimize video: column

Red Lion’s Matt Litzinger challenges some common truths about tailoring creative to digital platforms.

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Back page: Smoke this page

DentsuBos pays homage to Leo Burnett’s creative trailblazers.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.