Creative

Chocolate

Russell Stover runs first Canadian ad campaign

You may not like every flavour in the box, but that’s okay, according to the chocolate brand.

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2017 Strategy Awards: Huggies leaves no baby unhugged

The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.

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Napa Canada names Reservoir its AOR

The Montreal agency will oversee strategic planning and creative development for the Auto Parts and AutoPro banners.

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Leo Burnett, Lg2 win big (again) at the ADCC awards

The agencies each brought home Scarlet Letter awards, in addition to several Golds.

Nuptse

The North Face pushes into street fashion

A campaign celebrating the Nuptse jacket shifts the focus from the mountains to the urban jungle.

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Toronto gets a new design shop

Field Trip & Co is led by minds from Bruce Mau Design and SapientNitro.

Jamieson

Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

CPA Canada

Check it out: Chartered accountants tackle the ‘internet fad’

A new campaign positions CPAs as having a direct impact on future-proofing businesses.

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The market for pet parents

Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.

Yadle

Check it out: Office weirdos and the dreaded file search

Tech startup Yadle pulls out the quirk in a series of awkward video spots.

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.