Creative

hollandbloorview

Reframing issues, changing minds

Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.

heightsskywalk

The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

shutterstock_142546120

Why do ‘big ideas’ seem so elusive?

The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.

pingpong-00382-ginger-paddle

Season’s greetings from adland, part two

Gingerbread ping pong and a Santa-summoning app land in our second collection of this year’s holiday cards.

klicksanta

Holiday greetings from adland

From rebranding Santa to creative advent calendars, here’s a few ways agencies got into the spirit of the season.

zagspanish

Which ads did Canadians watch most in 2016?

WestJet, Zag Bank and Tropicana Canada find places in YouTube’s annual ranking of the year’s top spots.

Screen Shot 2016-12-05 at 9.34.35 PM

Stimulant’s gift guide for creatives

From robot bartenders to WiFi-boosting lightbulbs, we’ll help you find the perfect thing to put under the tree.

dembit

Rob Dembitz on the value of creativity

The global head of innovation at Cannes Lions on the challenges and transformations the industry is going through.

IMG_4322

YWCA fashions a controversial clothing brand

Juniper Park/TBWA helps set up shop for a fictitious label that calls out naysayers who put the blame on rape victims.

BC hospiotal

BC Children’s Hospital waxes poetic

A new holiday campaign implores Canadians to donate to help the children nestled all snug in their hospital beds.

Havas

Check it out: A personalized Insta-portfolio

How Havas helped one photographer with a hyper-targeted pitch.

Copied from Stimulant - 14079591_1039406132840721_9196684406887621751_n

Paul Lavoie, art thief

An upcoming exhibit by the Taxi founder examines anonymity and creative ownership in the internet age.

pgolympic

Which Olympic spots win with women?

A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.

Screen Shot 2016-08-17 at 9.13.04 AM

SPC turns to Facebook Live for back-to-school push

The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.

Olympics2

A roundup of Olympic proportions

We travel around the world (and across Canada) to find the best commercials to come out of the games so far.