Creative

The Blinds (2)

On simplifying complexity

Dominique Trudeau on returning to a simpler time and finding truth in advertising.

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A case for made-in-Canada creative

Millward Brown’s Scott Megginson on why ads tend to have a home-court advantage.

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Behind the making of CSPD’s helium-filled annual report

Is there another Black Pencil in Wax’s future? Take a peek at this year’s follow-up to its multi-award winning design work.

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Rei Inamoto on machines replacing humans

AKQA’s CCO predicts how brands can combat the digital divide.

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Video: In the jury room with…

Leo Burnett’s Lisa Greenberg and Bimm’s Roehl Sanchez dissect three Cannes campaigns from Promo and Direct.

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Nine ads that challenge the dad status quo

Ahead of Father’s Day, we go searching for ads that celebrate dads.

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The power of wacky

Now trending: From talking horses to a sales associate “genie,” it seems silly season is upon us in ad land.

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Dianes Lingerie paints a womanly portrait

Each woman’s body is a beautiful fingerprint, says this new brand campaign by 123W.

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What will become of us?

John St.’s Nellie Kim and Chris Hirsch muse about their place in the new (and crowded) creative landscape.

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Seven very sweet ads

If you can’t wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.

Back page: The state of shopper marketing

Shikatani Lacroix offers up the day in the life of a humble package.

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TED reveals Ads Worth Spreading

Here’s 10 winning spots from international agencies. No Canadian divisions made this year’s cut.

Calling out lovers and haters

Brands like Expedia and Taco Bell tap those on both side of the emotional spectrum.

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The 2014 Creative Report Card

Strategy unveils its rankings of big winners at international, national and regional advertising award shows. DDB tops the agency list, while McDonald’s is the top advertisers.

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Creative Report Card: DDB’s gold-star performances

A fly-on-the-wall look at what goes on behind the production curtains of some of the agency’s winning campaigns