Creative

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How to grab attention in 2015

Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.

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What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

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Check it out: House of tires

People just don’t have the space to store tires in their homes – no matter how artful it is, according to this new spot by Kal Tire.

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It’s time to grow a pair

Fathers are providing the marketing motherlode, says One Advertising’s Karen Howe.

The Blinds (2)

On simplifying complexity

Dominique Trudeau on returning to a simpler time and finding truth in advertising.

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A case for made-in-Canada creative

Millward Brown’s Scott Megginson on why ads tend to have a home-court advantage.

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Behind the making of CSPD’s helium-filled annual report

Is there another Black Pencil in Wax’s future? Take a peek at this year’s follow-up to its multi-award winning design work.

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Rei Inamoto on machines replacing humans

AKQA’s CCO predicts how brands can combat the digital divide.

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Video: In the jury room with…

Leo Burnett’s Lisa Greenberg and Bimm’s Roehl Sanchez dissect three Cannes campaigns from Promo and Direct.

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Nine ads that challenge the dad status quo

Ahead of Father’s Day, we go searching for ads that celebrate dads.

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The power of wacky

Now trending: From talking horses to a sales associate “genie,” it seems silly season is upon us in ad land.

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Dianes Lingerie paints a womanly portrait

Each woman’s body is a beautiful fingerprint, says this new brand campaign by 123W.

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What will become of us?

John St.’s Nellie Kim and Chris Hirsch muse about their place in the new (and crowded) creative landscape.

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Seven very sweet ads

If you can’t wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.

Back page: The state of shopper marketing

Shikatani Lacroix offers up the day in the life of a humble package.