Creative

Jamieson

Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

CPA Canada

Check it out: Chartered accountants tackle the ‘internet fad’

A new campaign positions CPAs as having a direct impact on future-proofing businesses.

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The market for pet parents

Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.

Yadle

Check it out: Office weirdos and the dreaded file search

Tech startup Yadle pulls out the quirk in a series of awkward video spots.

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

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Creatives’ insights: Down syndrome’s human side

FCB Toronto’s co-CCOs on targeting a difficult moment in time and staying true to the goal of its campaign.

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Your last minute look back on Canada 150

From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.

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Back page: Fall TV, AI style

Conflict’s Niall Kelly and Jason Last imagine a world of content programmed by artificial intelligence.

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Back page: The only brief you’ll ever need

The&Partnership finds unique inspiration for a brief that works for every project.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

OPG

Check it out: OPG goes inside the reactor

New work from The Hive gets creative with the Darlington Nuclear Generation Station.