Crisis response more influential than customer opinion: study
Weber Shandwick’s study suggests we watch closely when things go bad.
How Bell is keeping the momentum going for Let’s Talk
This year’s campaign puts a spin on a creative format and uses more social media channels.
The Give Agency pops up in Toronto
For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.
Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
Ontario goes hyperlocal with climate change fight
How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.
YWCA fashions a controversial clothing brand
Juniper Park/TBWA helps set up shop for a fictitious label that calls out naysayers who put the blame on rape victims.
Strategy Awards 2016 shortlists: Part Three
We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Cause/Public Service category.
Check it out: Comfy pants for a cause
Why a PR shop has launched a new product line to raise funds for cancer research.
Frank + Oak launches grant for entrepreneurs
The fund will give cash and educational opportunities to startup founders, split equally between men and women.
Movember goes brand-first
The foundation puts its purpose at the forefront, telling the stories of men who’ve battled cancer and mental health issues.
Beau’s to launch brewery in Rwanda
The Ontario company will support the development of the craft brewery with its expertise and a crowdfunding campaign.
Boston Pizza’s new model for fundraising
Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.
Cadillac Fairview pledges to do good
The company partners with WE to start conversations around a range of issues during back-to-school.
Something to make you cringe (because you like it)
Mother Parkers’ painful insight led to a viral video about recyclable coffee capsules.
What Unilever’s #unstereotype means for Canada
The CPG company’s Canadian marketing VP talks about the country’s role in the initiative to end gender stereotyping.