CSR

FutureLaunch2

2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

001

2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

Screen Shot 2018-09-07 at 9.52.22 AM

2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

PF-Geofilters

Planet Fitness spreads kindness with Snapchat

The gym chain used location-specific geo-filters to help members engage with its “Judgement Free Generation” CSR program.

tdthanksyou

TD thanks customers for their community work

A long-running client appreciation campaign evolves to connect with the bank’s CSR platform and recent rebranding.

_O9A4032

Dell makes public art out of would-be ocean plastics

The installation aimed to highlight the company’s mission to be more sustainability and environmentally minded.

Kraft-SickKids

The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

CRS_Gretzsky

Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.

Honey Nut Cheerios-Canadian Author Paulette Bourgeois showcasing

Honey Nut Cheerios tells a story about bees

How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.

BodyShop_animal

The Body Shop’s grassroots approach to pet activism

The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.

Hero_SM1

Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.

rbcfuturelaunch

RBC helps youth prepare for the future of work

A campaign supporting the bank’s largest-ever CSR initiative aims to show all Canadians the potential impact of a “quiet crisis.”

Harassment

The industry puts a spotlight on mental health

Lg2 and NABS are encouraging industry members to share their stories and reach out for help ahead of Bell Let’s Talk Day.

frankandoak

Frank and Oak celebrates our differences

The clothing brand launches a new unisex collection and CSR campaign to support immigrant women and equality.

UberMADD2

Uber and MADD look to prevent ‘stolen’ motherhood

The organizations have partnered on an emotional campaign to fight desensitization to impaired driving messages.