CSR

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Flow Water joins the B Corp-certified movement

The brand’s CEO argues the stamp of approval is important, even if most consumers don’t yet recognize it.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.

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DanoneWave calls sustainability ‘the future of working’

Benefit corporation? B-corp? Here’s the CSR cred the new dairy giant is chasing.

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Billy Bee searches for sweetness

The brand reinforces its 100% Canadianness by celebrating our kindest towns.

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The internal and external challenges of sustainability branding

It’s a big CSR focus, and Frances Edmonds is helping HP Canada build its brand around it.

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Canada’s most reputable corporations a stable bunch

Leger’s annual consumer survey shows trust is long-lasting but easily lost.

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Check it out: A Toronto non-profit rattles residents

A new campaign prompts people who think homelessness is an inconvenience to rethink their opinion.

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Kellogg Canada bets on ketchup

The CPG co makes the Pringles flavour a permanent fixture on shelves.

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Grey, Brad and Tam-Tam\TBWA make The Good Report

Check out the charitable campaigns called out by ACT and The Gunn Report.

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Equity as a CSR solution

A Canadian company is offering an easy charity program to fast-growing companies thanks to some VC know-how.

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Brita uses VR to show the impact of clean water

How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.

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Taxi to lead Vancouver port’s community outreach

Canada’s largest port wants to be a good neighbour while promoting its economic benefits to the country.

TD Bank Group-TD celebrates Canada-s 150th birthday by revitaliz

TD gets greener for Canada 150

Why a focus on improving parks and community spaces is at the heart of the bank’s initiative.

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Fast Facts: Businesses making climate change a social priority

GCNC’s latest survey shows corporations are reassessing their CSR goals.