CSR

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Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.

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How Bell is keeping the momentum going for Let’s Talk

This year’s campaign puts a spin on a creative format and uses more social media channels.

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The Give Agency pops up in Toronto

For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

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YWCA fashions a controversial clothing brand

Juniper Park/TBWA helps set up shop for a fictitious label that calls out naysayers who put the blame on rape victims.

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Strategy Awards 2016 shortlists: Part Three

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Cause/Public Service category.

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Check it out: Comfy pants for a cause

Why a PR shop has launched a new product line to raise funds for cancer research.

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Frank + Oak launches grant for entrepreneurs

The fund will give cash and educational opportunities to startup founders, split equally between men and women.

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Movember goes brand-first

The foundation puts its purpose at the forefront, telling the stories of men who’ve battled cancer and mental health issues.

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Beau’s to launch brewery in Rwanda

The Ontario company will support the development of the craft brewery with its expertise and a crowdfunding campaign.

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Boston Pizza’s new model for fundraising

Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.

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Cadillac Fairview pledges to do good

The company partners with WE to start conversations around a range of issues during back-to-school.

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Something to make you cringe (because you like it)

Mother Parkers’ painful insight led to a viral video about recyclable coffee capsules.

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What Unilever’s #unstereotype means for Canada

The CPG company’s Canadian marketing VP talks about the country’s role in the initiative to end gender stereotyping.