CSR

celebration0

Brita uses VR to show the impact of clean water

How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.

portVancouver

Taxi to lead Vancouver port’s community outreach

Canada’s largest port wants to be a good neighbour while promoting its economic benefits to the country.

TD Bank Group-TD celebrates Canada-s 150th birthday by revitaliz

TD gets greener for Canada 150

Why a focus on improving parks and community spaces is at the heart of the bank’s initiative.

900px-Earth_Western_Hemisphere

Fast Facts: Businesses making climate change a social priority

GCNC’s latest survey shows corporations are reassessing their CSR goals.

ManShopping

Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.

letstalk

How Bell is keeping the momentum going for Let’s Talk

This year’s campaign puts a spin on a creative format and uses more social media channels.

giveagency

The Give Agency pops up in Toronto

For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.

scotiabankfcb

Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

climatechange

Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

IMG_4322

YWCA fashions a controversial clothing brand

Juniper Park/TBWA helps set up shop for a fictitious label that calls out naysayers who put the blame on rape victims.

Screen Shot 2016-09-20 at 3.25.34 PM

Strategy Awards 2016 shortlists: Part Three

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Cause/Public Service category.

veritas1-622x278

Check it out: Comfy pants for a cause

Why a PR shop has launched a new product line to raise funds for cancer research.

5050

Frank + Oak launches grant for entrepreneurs

The fund will give cash and educational opportunities to startup founders, split equally between men and women.

Ron Telpner_RealStories

Movember goes brand-first

The foundation puts its purpose at the forefront, telling the stories of men who’ve battled cancer and mental health issues.

RWANDA-PROJECT-2-1024x502

Beau’s to launch brewery in Rwanda

The Ontario company will support the development of the craft brewery with its expertise and a crowdfunding campaign.