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CSR

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TD thanks customers for their community work

A long-running client appreciation campaign evolves to connect with the bank’s CSR platform and recent rebranding.

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Dell makes public art out of would-be ocean plastics

The installation aimed to highlight the company’s mission to be more sustainability and environmentally minded.

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The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

CRS_Gretzsky

Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.

Honey Nut Cheerios-Canadian Author Paulette Bourgeois showcasing

Honey Nut Cheerios tells a story about bees

How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.

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The Body Shop’s grassroots approach to pet activism

The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.

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Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.

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RBC helps youth prepare for the future of work

A campaign supporting the bank’s largest-ever CSR initiative aims to show all Canadians the potential impact of a “quiet crisis.”

Harassment

The industry puts a spotlight on mental health

Lg2 and NABS are encouraging industry members to share their stories and reach out for help ahead of Bell Let’s Talk Day.

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Frank and Oak celebrates our differences

The clothing brand launches a new unisex collection and CSR campaign to support immigrant women and equality.

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Uber and MADD look to prevent ‘stolen’ motherhood

The organizations have partnered on an emotional campaign to fight desensitization to impaired driving messages.

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The LCBO’s holiday guide to responsible hosting

The new CSR campaign was born from a year’s worth of insights that led the brand to tap influencers and take to the streets.

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How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.

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CSR offers more risk than reward for CEOs: study

An academic analysis shows social responsibility investment tilts the scales on CEO termination.

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Flow Water joins the B Corp-certified movement

The brand’s CEO argues the stamp of approval is important, even if most consumers don’t yet recognize it.