CSR

2015 ALDO Community Day

What it takes to go (genuinely) green

How Aldo addressed its direct and indirect emissions across the supply chain to become certified climate neutral.

molsoncoors

Molson Coors commits to more sustainable packaging by 2025

The brewer outlined its sustainability progress in an annual report, which also included the changes it’s making to its portfolio.

aldobags

Aldo begins eliminating single-use bags

The move aims to reduce both plastic and paper waste, eliminating roughly 10 million bags from circulation globally.

Aviva Canada Inc--Aviva Canada Encourages Canadians to Take Back

Aviva walks the CSR talk

The insurance company is using its data to not only identify road safety issues, but to find solutions too.

evergreenbee

Aphria grows gardening know-how in CSR platform

The cannabis producer’s “Plant Positivity” platform improves access to green space and educates Canadians about its benefits.

Windex Activation 1

Windex takes the plunge into reducing ocean plastics

The SC Johnson brand created a ball pit that simulates what marine life might experience when swimming through polluted water.

Sobeys-SOC

Sobeys builds on Special Olympics partnership

The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.

rbcfuturelaunch2019

RBC’s effort to empower Canada’s young workforce

A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.

firstchoice

First Choice does good with a haircut

The chain of salons builds its community connections by giving back to local charities.

TenTree

Challenges remain for brands transitioning from CSR to purpose-led

In Canada, the trend remains predominant among startups and smaller businesses.

canadagoose

Canada Goose aims to celebrate and support Inuit craftsmanship

A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.

01-03-2019-(rachel)-BFC-Brain-Project-Social-Post-v9

Baycrest brings The Brain Project into the LCBO

A partnership with Barefoot Wine & Bubly aims to make the art associated with the initiative more accessible.

Sharon Brooklyn Bridge Closer cropped

MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

ikea-0065

The wider cost of consumerism

How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.

CAA South Central Ontario-CAA launches cannabis education campai

CAA’s new educational push about driving while high

The auto club takes a lighthearted approach to get people to consider how cannabis impacts their abilities behind the wheel.