CSR

satander

Tech in Action: AR that shows the reality of homelessness

U.S. bank Santander’s app puts people in the shoes of the working homeless.

Hellmann's-FoodRescue

Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

BMO She's Newsworthy-Sponsored Content-1crop

BMO puts the success of women in the headlines

The bank took out a section of the National Post as part of an ongoing effort to improve the visibility of female leaders.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

PF-Geofilters

Planet Fitness spreads kindness with Snapchat

The gym chain used location-specific geo-filters to help members engage with its “Judgement Free Generation” CSR program.

tdthanksyou

TD thanks customers for their community work

A long-running client appreciation campaign evolves to connect with the bank’s CSR platform and recent rebranding.

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Dell makes public art out of would-be ocean plastics

The installation aimed to highlight the company’s mission to be more sustainability and environmentally minded.

Kraft-SickKids

The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

CRS_Gretzsky

Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.

Honey Nut Cheerios-Canadian Author Paulette Bourgeois showcasing

Honey Nut Cheerios tells a story about bees

How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.

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The Body Shop’s grassroots approach to pet activism

The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.

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Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.