CSR

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Adopt a cause

Strategy picked a few lesser-known causes and asked experts to build a CSR program for a brand they thought could partner up with an organization.

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Earning trust: CSR is the new sink or swim factor

Coca-Cola’s Shane Grant on earning trust through smart partnerships

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Brands stand up to bullies

As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?

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Story Planet thinks outside the galaxy

Juniper Park developed the Intergalactic Travel Authority storefront theme for the non-profit learning centre.

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What’s the purpose of your CSR?

Marc Stoiber on finding your true CSR purpose

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Becoming CSR-certified

More than 65 Canadian companies have become Certified B Corporations, making a legal commitment to deliver social or environmental benefits to society.

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Iögo steps into the kitchen

The Ultima Foods yogurt brand aims to drive awareness about Canada’s 2,000 collective kitchens.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

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Coke launches anti-obesity campaign

The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.

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Call for entries: The Cause + Action Awards

Submissions are now open for strategy’s annual awards celebrating brands that are making a difference.

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Target Canada kicks off the giving season

The retailer has launched its first charitable program in Canada, which will see a portion of its profits go to local communities.

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Cashmere speaks up for the Canadian Breast Cancer Foundation

The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.

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Loblaw gets positive with President’s Choice Children’s Charity

The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.

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Community-led and nimble: the new corporate social relationship

Strategy‘s executive editor Mary Maddever looks at unrealistic expectations and limitless opportunities in the new CSR landscape.