CSR

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Cause + Action: Coca-Cola helps WWF protect the polar bears’ home

Coca-Cola and WWF brought the fragile arctic ecosystem to Canada via a temperature-controlled and interactive display, asking Canadians to pledge their support to protect the polar bear’s habitat.

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Cause + Action: Koodo incites virtual volunteerism

The telco’s “Koodonation Online Throwdown” challenge raised awareness of its micro-volunteering program.

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Cause + Action: Toys “R” Us helps starlight with personal push

The toy retailer raised more than $1.5 million for the Starlight Children’s Foundation.

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2013 Cause + Action: Judging panel

Meet the advertising and marketing executives who helped decide the winners of this year’s Cause + Action awards.

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Missing Children starts a stamp collection

Lowe Roche and the Missing Children Network are unveiling customized stamps, available for purchase from Canada Post, featuring the faces of missing kids.

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Adopt a cause

Strategy picked a few lesser-known causes and asked experts to build a CSR program for a brand they thought could partner up with an organization.

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Earning trust: CSR is the new sink or swim factor

Coca-Cola’s Shane Grant on earning trust through smart partnerships

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Brands stand up to bullies

As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?

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Story Planet thinks outside the galaxy

Juniper Park developed the Intergalactic Travel Authority storefront theme for the non-profit learning centre.

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What’s the purpose of your CSR?

Marc Stoiber on finding your true CSR purpose

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Becoming CSR-certified

More than 65 Canadian companies have become Certified B Corporations, making a legal commitment to deliver social or environmental benefits to society.

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Iögo steps into the kitchen

The Ultima Foods yogurt brand aims to drive awareness about Canada’s 2,000 collective kitchens.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

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Coke launches anti-obesity campaign

The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.

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Call for entries: The Cause + Action Awards

Submissions are now open for strategy’s annual awards celebrating brands that are making a difference.