CSR

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Beau’s to launch brewery in Rwanda

The Ontario company will support the development of the craft brewery with its expertise and a crowdfunding campaign.

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Boston Pizza’s new model for fundraising

Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.

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Cadillac Fairview pledges to do good

The company partners with WE to start conversations around a range of issues during back-to-school.

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Something to make you cringe (because you like it)

Mother Parkers’ painful insight led to a viral video about recyclable coffee capsules.

Dove

What Unilever’s #unstereotype means for Canada

The CPG company’s Canadian marketing VP talks about the country’s role in the initiative to end gender stereotyping.

Gender

Unilever says it’s time to unstereotype

The global CPG company is calling on the industry to address the portrayal of women in ads.

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The CFL welcomes the LGBTQ community

The league is rolling out a new clothing line and spreading the message that its stadiums are safe spaces, no matter who you love.

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Flipping the script for Camp Day

A negative poem turns into an inspiring story as Tim Hortons looks to show how going to camp provides long-term benefits.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.

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Kraft Peanut Butter fights allergies

The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”

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Shopper Innovation Awards: Ontario government takes on ‘grey areas’

The sexual harassment ads targeted bystanders, calling on them to take action.

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Shopper Innovation Awards: SickKids offers the gift of perspective

The hospital foundation broke through the holiday clutter with “Better Tomorrows.”

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Hot causes

Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.

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The Canadian shops doing good

Take a look at the global brands and agencies promoting social responsibility on this year’s Good Report.

Bees

Why believability is the only competitive advantage

CSR experts Pamela Divinsky and Jon Duschinsky on why marketing programs aren’t enough to show you care.