CSR

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The myths of conscious consumerism

Public’s Phillip Haid takes on common assumptions about purchasing for social good.

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David’s Tea co-brands for clean water

A new product line with Me to We will help fund clean water initiatives in Kenya.

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Microsoft makes the most of a day

We all get the same 24 hours in a day, but the tech co shines light on those who use them best.

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Powerade brings ‘just a kid’ to Canada

How the drink brand is leveraging a U.S. platform online and in-store to reach young men here.

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A job board for homeless youth

Impakt, Home Depot and Workopolis partner to create a long-term solution to youth homelessness.

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Bell brings on new faces for Let’s Talk

The telco adds new celebrity steam to the initiative as it enters its sixth year.

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Check it out: A festive holiday challenge

The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children’s Miracle Network.

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Check it out: Toys need our help

Honda Canada shows that little stuffed animals can’t make it to toy drives themselves.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

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RBC looks for change

A new CSR initiative with Free the Children aims to help young Canadians bring their world-changing ideas to life.

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Check it out: Uber takes on hunger

The app gives a literal meaning to the term “food drive” to bring meals to those in need.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

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Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

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Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

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Eva’s Initiatives gets a fresh start

The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.