CSR

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Shopper Innovation Awards: Ontario government takes on ‘grey areas’

The sexual harassment ads targeted bystanders, calling on them to take action.

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Shopper Innovation Awards: SickKids offers the gift of perspective

The hospital foundation broke through the holiday clutter with “Better Tomorrows.”

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Hot causes

Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.

PFLAG

The Canadian shops doing good

Take a look at the global brands and agencies promoting social responsibility on this year’s Good Report.

Bees

Why believability is the only competitive advantage

CSR experts Pamela Divinsky and Jon Duschinsky on why marketing programs aren’t enough to show you care.

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The myths of conscious consumerism

Public’s Phillip Haid takes on common assumptions about purchasing for social good.

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David’s Tea co-brands for clean water

A new product line with Me to We will help fund clean water initiatives in Kenya.

Microsoft

Microsoft makes the most of a day

We all get the same 24 hours in a day, but the tech co shines light on those who use them best.

Power

Powerade brings ‘just a kid’ to Canada

How the drink brand is leveraging a U.S. platform online and in-store to reach young men here.

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A job board for homeless youth

Impakt, Home Depot and Workopolis partner to create a long-term solution to youth homelessness.

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Bell brings on new faces for Let’s Talk

The telco adds new celebrity steam to the initiative as it enters its sixth year.

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Check it out: A festive holiday challenge

The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children’s Miracle Network.

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Check it out: Toys need our help

Honda Canada shows that little stuffed animals can’t make it to toy drives themselves.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

Change

RBC looks for change

A new CSR initiative with Free the Children aims to help young Canadians bring their world-changing ideas to life.