CSR

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Beyond ice buckets

How ALS Canada hopes to convert support sparked by the viral challenge into sustainable fundraising.

GeekSquad

Best Buy takes kids to school

The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.

Shoppers

Shoppers rebrands women’s health program

The retailer revamps its CSR and annual fundraising program, and brings on a new partner.

rbcwater

RBC refreshes its CSR approach

Why the bank’s latest Blue Water Project campaign has changed the way it’s looking at community outreach.

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Getting hooked on good deeds

Want to feel euphoric today? The Rideau Hall Foundation shows how easy it is to give back.

Ben's

Uncle Ben’s brings kids to the kitchen

The brand partners with a MasterChef Junior winner to inspire kids (and parents) to get cooking.

doritos-chips

Doritos takes gamification to a new dimension

Users can take a deep dive into the brand’s 3D chips with a new mobile game.

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Air Miles expands its charitable redemption

A new platform allows members to exchange miles for donations to more than 86,000 organizations.

Always

#LikeAGirl becomes “Unstoppable”

After winning big in Cannes, the Always campaign returns with a new spot and educational partnership with TED.

Cannes

Cannes 2015: Building a better world with branding

Strategy’s Mary Maddever on the buzz about cause in Cannes.

Wink2

Blue is the new black

Beauty Gives Back is encouraging consumers to rock the colour and draw attention to an often overlooked aspect of cancer.

LG ELECTRONICS CANADA- Photographer Captures Jaw-Dropping Images

Check it out: LG gets daring

The brand goes to new heights to launch its G4 smartphone.

scotiabank

Scotiabank goes north

The bank’s partnership with Project North brings access to hockey for youth in remote Canadian communities.

Bell-Soccer

Bell’s latest soccer play

Lg2 takes a flipped approach to surprising celebrity moments with the new spot.

lookatme

Samsung teaches emotions

The company’s work with Autism Speaks Canada and the “Look at Me” app evolves into a new, awareness-driving phase.