CSR

Microsoft

Microsoft makes the most of a day

We all get the same 24 hours in a day, but the tech co shines light on those who use them best.

Power

Powerade brings ‘just a kid’ to Canada

How the drink brand is leveraging a U.S. platform online and in-store to reach young men here.

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A job board for homeless youth

Impakt, Home Depot and Workopolis partner to create a long-term solution to youth homelessness.

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Bell brings on new faces for Let’s Talk

The telco adds new celebrity steam to the initiative as it enters its sixth year.

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Check it out: A festive holiday challenge

The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children’s Miracle Network.

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Check it out: Toys need our help

Honda Canada shows that little stuffed animals can’t make it to toy drives themselves.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

Change

RBC looks for change

A new CSR initiative with Free the Children aims to help young Canadians bring their world-changing ideas to life.

Uber

Check it out: Uber takes on hunger

The app gives a literal meaning to the term “food drive” to bring meals to those in need.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

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Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

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Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

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Eva’s Initiatives gets a fresh start

The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.

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Beyond ice buckets

How ALS Canada hopes to convert support sparked by the viral challenge into sustainable fundraising.

GeekSquad

Best Buy takes kids to school

The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.