CSR

Uber

Check it out: Uber takes on hunger

The app gives a literal meaning to the term “food drive” to bring meals to those in need.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

rmhc

Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

cibcrun

Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

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Eva’s Initiatives gets a fresh start

The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.

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Beyond ice buckets

How ALS Canada hopes to convert support sparked by the viral challenge into sustainable fundraising.

GeekSquad

Best Buy takes kids to school

The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.

Shoppers

Shoppers rebrands women’s health program

The retailer revamps its CSR and annual fundraising program, and brings on a new partner.

rbcwater

RBC refreshes its CSR approach

Why the bank’s latest Blue Water Project campaign has changed the way it’s looking at community outreach.

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Getting hooked on good deeds

Want to feel euphoric today? The Rideau Hall Foundation shows how easy it is to give back.

Ben's

Uncle Ben’s brings kids to the kitchen

The brand partners with a MasterChef Junior winner to inspire kids (and parents) to get cooking.

doritos-chips

Doritos takes gamification to a new dimension

Users can take a deep dive into the brand’s 3D chips with a new mobile game.

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Air Miles expands its charitable redemption

A new platform allows members to exchange miles for donations to more than 86,000 organizations.

Always

#LikeAGirl becomes “Unstoppable”

After winning big in Cannes, the Always campaign returns with a new spot and educational partnership with TED.

Cannes

Cannes 2015: Building a better world with branding

Strategy’s Mary Maddever on the buzz about cause in Cannes.