Digital

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Apply Digital launches GoodScout

The Vancouver-based studio grows beyond digital product expertise with the launch of its new marketing agency.

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How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

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Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

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Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

JOURNEY 2

Ancestry.ca turns family trees into historical dramas

The genealogy service launches a new campaign that aims to capture the excitement of uncovering family history.

MassMinority

Mass Minority bolsters tech capabilities with Dynamic Mind

The agency has partnered with the digital development shop to expand its offering.

CanadianTire

How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.

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Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

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Business leaders failing to upskill their teams on digital

New research from PwC builds a case for skills training – as opposed to hiring – to succeed on digital initiatives.

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Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

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McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.

Digital-payments

Use of alternative payments up 14% in two years

Convenience, savings and budget tracking are big reasons Canadians are relying on new tools, according to a survey.

Working Group analyzing Reports

Majority of digital marketers begin in other disciplines

A report by BrainStation lays out executives’ hiring priorities as they look to bolster their digital capabilities.