Metro launches online shopping

The first phase of delivery begins in Quebec.


What’s driving success for top brands?

A study of over-performing companies shows what they’re doing right when it comes to insights and analytics.

Copied from Stimulant - Rowdy

Penguin steps into the ring

The publisher promotes its new “Rowdy” Roddy Piper biography by generating a pro wrestling name of your own.


Influenster opens Toronto office

The review and product-discovery platform is hoping to forge deeper connections with Canadian clients and build local insights.

Homestars creative 2

HomeStars helps with your raccoon problem

In its first-ever ad campaign, the home improvement review website puts a funny spin on unexpected chores.


Stanfield’s returns to marketing

It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.


Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.


One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.


Loto-Quebec creates a world of entertainment

A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.


Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

Copied from Stimulant - UnitedMMA

Check it out: Self-defence, 360-style

United Mixed Martial Arts creates an immersive lesson.


U by Kotex takes on ‘that time of the month’

The brand challenges common jokes and statements about how women supposedly act on their periods.


Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.


Wayfair moves offline

Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.

PayPal announces Paul Parisi will lead Canadian business

PayPal names new Canadian head

Former AmEx VP Paul Parisi will lead the company’s business in Canada as general manager.