Digital
The Verdict: Partners for Mental Health posts mood campaign results
Digital / Experiential / Out-of-homeOver 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.
Walmart searches for Mom of the Year
Digital / Retail / Screening RoomThe retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.
Visa sets off a social cheer
Digital / Financial+InsuranceThe brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.
Temptations hijacks with cats
DigitalThe feline treat brand has launched a new online campaign aimed at increasing its presence with consumers in the digital landscape.
AToMiC: Concerned Children’s Advertisers motivate inactive youth
Digital / Innovation / Non-profitThe non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.
Ann Mack talks trends in social media
Digital / NewsJWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.
Scotiabank shares the wealth
Digital / Financial+InsuranceThe bank has launched a social media site aimed at sharing life’s non-monetary rewards.
OgilvyOne gets personal with Tim Hortons
Digital / Industry MovesThe QSR’s new digital agency launches a Facebook campaign that allows consumers to take ownership of their cups online.
Grip selected for Facebook Preferred Marketing Developer Program
DigitalPresident Harvey Carroll talks about the advantages of being the only Canadian integrated agency in the program.
Mitsubishi offers electric car therapy
DigitalA new online campaign by John St. is helping potential electric car buyers overcome their fears.
