Digital

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Cannes 2016: Crafting a new view of innovation

SapientNitro’s global CCO Donald Chesnut and Toronto head Alyssa Altman talk about why craft is often the missing ingredient for truly innovative ideas.

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Cannes 2016: New tech is not enough

Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.

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Kit and Ace merges content and commerce

Why the fashion brand has redesigned its e-comm platform to make editorial stories shoppable.

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Rivet rebrands, expands to Montreal

The digital and data-focused shop is now called FCB/Six to better reflect its position in the international network.

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Subway centralizes digital marketing efforts

The new division will house marketing, design and IT under a single roof.

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Air Canada welcomes American test drivers

The airline has created a new digital campaign that taps into the Trump-fuelled desire to move north.

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The bots cometh

Innocean’s Scott Suthren tells us how to get along in our bot-filled future.

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The new Sears wish book

COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

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Check it out: McDonald’s menu upgrade

A charity initiative swapped out the traditional “hamburger menu” on major websites for a tastier-looking version.

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Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.

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Johnson & Johnson brings innovation lab to Canada

JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.

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Check it out: An escape room on Instagram

Red Lion’s latest Toronto Silent Film Festival Instagram stunt honours the recovered films of the past.

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Why Canadian Tire is giving print another go

The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.

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Pizza Hut launches GPS order tracking

Live Nav looks to lead the digital pizza-ordering wave in Canada.