Rethinking brand utility

Taxi’s Thomas Kenny on why there’s nothing wrong with focusing on your core offering.


Rona goes customized for Christmas

The home improvement store launches a new tablet-friendly content strategy ahead of the holidays.


Shazaming the mobile coupon

Tapped Mobile partners with MobileXCo to turn everything from in-store material to TV ads into offers.


Want on-trend gifts? Ask Watson

How IBM is using its cognitive computer to help with holiday shopping.


Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.


Your ads are killing the internet

Pound & Grain on turning the negatives of online ads into positives.


Travelcuts cuts some film

The travel site launches a documentary festival as part of its shift to being a digital-only brand.


The death of digital strategy

KBS Toronto’s Rick Jessup on why brands and agencies need to stop wasting time on vanity metrics.


Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.

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DAOY jury

Check out this year’s Digital judging panel.


DAOY Gold: DDB/Tribal Worldwide takes Gold for the team

The agency’s collaborative approach has helped it nab the digital Gold this year.


DAOY Silver: Grip redefines branded content

The agency has a knack for creating new products for brands, and using digital to talk about it.

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DAOY Bronze: Rethink’s crafty ideas

How the agency is helping clients future-proof their marketing in an increasingly digital era.


UNICEF shows you the reality

A new VR film series brings donors into the lives of the children they’re helping.


Kijiji puts the pedal to the floor

The website enlists some Canadian rappers for a new campaign, as it pushes its auto selection.