Digital

Holt Renfrew Centre gets hyper local

Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.

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Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

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Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

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Canadian campaigns missing the mark online

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

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DS+P lands Shopbot account

The Toronto agency will be rolling out a campaign for the price comparison site in the fall.

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Bosch shows some swagger

With its “Nothing… like a Bosch” tagline, the brand heats up the home appliances category.

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Back-to-school tip: Start earlier and finish later

Google’s Alexandra Cohn gives a lesson on three types of back-to-school shoppers.

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Advertisers and ACTRA reach tentative deal

Mediation moves 17 days of bargaining towards a deal, with the professional performers voting over the next five weeks.

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Kids create the darndest robots

With their sponge-like minds, Google Canada put youths’ brains and imagination to the test with a Toronto geek fest.

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Contiki starts a legend

How one Canadian campaign helped shift the travel co’s marcom budget to digital, with no regrets.

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What four issues are plaguing marketers?

Few organizations are successfully integrating digital into an overall brand strategy, a Millward Brown report finds.

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ACTRA-advertisers contract talks move to mediation

The current round of bargaining between the actors’ union, ad agencies and advertisers appears hung up on the thorny issue of internet use of commercials.

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