Digital

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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2018 Brands of the Year: Growing Greenhouse

The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.

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York University looks to fill a gap

The university has created programs in response to high demand for digital and content marketers in the GTA.

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Royal LePage shows bond between agents and buyers

The real estate company has also been focusing on giving its online platform a new look using data tools.

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The Strategy Awards’ Grand Prix winner is…

FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.

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Jan Kelley pivots toward digital, innovation

As Chantel Broten takes the reins as CEO, the shop transforms to meet its new vision.

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L’Oreal brings ModiFace to TIFF

The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.

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Behind the influencer strategies of two luxe brands

How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.

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Maserati takes to IGTV in new audience strategy

The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.

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RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

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Mars taps into do-it-yourself culture

A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.