Ourdata’s charitable ad-blocking solution
The “ad enabler” reimburses users for having their data collected and used by brands.
Red Barrels’ scare tactics
The gaming company has created a dependable product to promote the release of horror game Outlast 2.
Are chatbots the future of banking?
Why Canadian financial institutions should start looking to AI-powered chat as the next frontier of fintech.
SapientNitro, Razorfish merge
Publicis Groupe combines the digital shops as part of its ‘power of one’ strategy.
Leon’s is making a wearable for your couch
The retailer is introducing devices on furniture that measure “Together Time.”
The UX shift
Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.
It’s time to change channels
Pound & Grain’s Scott Lew on why a TV spot thrown on YouTube doesn’t count as venturing into digital.
Letgo launches in Canada
The buying-and-selling platform makes its debut with a campaign showing how it can help Canadians ditch secondhand stuff.
Check it out: El Jimador celebrates with the living
The tequila brand’s new digital campaign celebrates the Day of the Dead with stop motion skeletons.
Metro launches online shopping
The first phase of delivery begins in Quebec.
What’s driving success for top brands?
A study of over-performing companies shows what they’re doing right when it comes to insights and analytics.
Penguin steps into the ring
The publisher promotes its new “Rowdy” Roddy Piper biography by generating a pro wrestling name of your own.