Digital

PwCEC

Why PwC is hiring creative directors

An expanding creative team shows the consultancy, like its competitors, wants more of your business.

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Jon Finkelstein joins PwC as executive creative director

Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.

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XTM wins global French’s account

The Toronto digital agency will handle all digital and social work for the company’s full range of brands.

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Ourdata’s charitable ad-blocking solution

The “ad enabler” reimburses users for having their data collected and used by brands.

Underscares

Red Barrels’ scare tactics

The gaming company has created a dependable product to promote the release of horror game Outlast 2.

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Are chatbots the future of banking?

Why Canadian financial institutions should start looking to AI-powered chat as the next frontier of fintech.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

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SapientNitro, Razorfish merge

Publicis Groupe combines the digital shops as part of its ‘power of one’ strategy.

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Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”

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Do consumers trust fintech?

A report examines consumer perception towards fintech companies and their advantages over traditional financial services.

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The UX shift

Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.

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It’s time to change channels

Pound & Grain’s Scott Lew on why a TV spot thrown on YouTube doesn’t count as venturing into digital.

letgo

Letgo launches in Canada

The buying-and-selling platform makes its debut with a campaign showing how it can help Canadians ditch secondhand stuff.

Jimador

Check it out: El Jimador celebrates with the living

The tequila brand’s new digital campaign celebrates the Day of the Dead with stop motion skeletons.

SouthSt

South St. Burger ‘better-izes’ dinner

The fast casual brand targets social-savvy consumers, positioning itself as the better choice for the end of day meal.