Cannes 2016: Crafting a new view of innovation
SapientNitro’s global CCO Donald Chesnut and Toronto head Alyssa Altman talk about why craft is often the missing ingredient for truly innovative ideas.
Cannes 2016: New tech is not enough
Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.
Kit and Ace merges content and commerce
Why the fashion brand has redesigned its e-comm platform to make editorial stories shoppable.
Rivet rebrands, expands to Montreal
The digital and data-focused shop is now called FCB/Six to better reflect its position in the international network.
Subway centralizes digital marketing efforts
The new division will house marketing, design and IT under a single roof.
Air Canada welcomes American test drivers
The airline has created a new digital campaign that taps into the Trump-fuelled desire to move north.
The bots cometh
Innocean’s Scott Suthren tells us how to get along in our bot-filled future.
The new Sears wish book
COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
Check it out: McDonald’s menu upgrade
A charity initiative swapped out the traditional “hamburger menu” on major websites for a tastier-looking version.
Yours, mine and ours
Why traditional brands, from clothing to cars, are playing nice with the sharing economy.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
Why Canadian Tire is giving print another go
The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.
Pizza Hut launches GPS order tracking
Live Nav looks to lead the digital pizza-ordering wave in Canada.