Digital

Fantuz_screenshot

Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

shutterstock_261385979

When swiping right goes wrong

Marketelle’s Jessie Sternthal on why brands should rethink their relationships with dating apps.

RP-TOys-SS

TBWA wins toy distributor

The agency will create new social and digital elements for RP Toys’ 2015 product lineup.

shutterstock_129544892

Google launches new holding co Alphabet

Restructuring will separate web and ad services from the company’s more ambitious tech and investment arms.

Brodie

Check it out: Lighten up the commute

Brodie Bikes and Rethink change up one of the worst parts of the traffic jam.

Paymi

Red Lion wins new rewards program business

The shop has been named AOR for Paymi, a yet-to-launch offering.

Sandy

Getting usefulness right

Pound & Grain’s Sandy Fleischer and Michelle Knight on how the marketing world can benefit from startups’ emphasis on utility.

Copied from Stimulant - trinbell2

Pick up and win in Trinity Bellwoods

This Kickstarter endeavour wants to make a game out of a quintessential Toronto experience.

shutterstock_228162115

Rejecting ‘techvertising’

Stop using tech for tech’s sake and start gaining real insights from data, writes Proximity Canada’s Rene Rouleau.

NASA-logo

Check it out: Slacking on Mars

Rethink creates the first North American campaign for communication tool Slack.

pirelli

A different angle on performance

Pirelli looks to convey just how many conditions its tires can handle with a series of interactive videos.

BBDO

BBDO promotes Tim Welsh to new video role

As director of content production, Welsh will grow in-house post-production unit Ricochet and expand its video offering.