Rethinking brand utility
Taxi’s Thomas Kenny on why there’s nothing wrong with focusing on your core offering.
Rona goes customized for Christmas
The home improvement store launches a new tablet-friendly content strategy ahead of the holidays.
Shazaming the mobile coupon
Tapped Mobile partners with MobileXCo to turn everything from in-store material to TV ads into offers.
Want on-trend gifts? Ask Watson
How IBM is using its cognitive computer to help with holiday shopping.
Travelcuts cuts some film
The travel site launches a documentary festival as part of its shift to being a digital-only brand.
Ninja Turtles play with branded content
How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.
Check out this year’s Digital judging panel.
DAOY Gold: DDB/Tribal Worldwide takes Gold for the team
The agency’s collaborative approach has helped it nab the digital Gold this year.
DAOY Silver: Grip redefines branded content
The agency has a knack for creating new products for brands, and using digital to talk about it.
DAOY Bronze: Rethink’s crafty ideas
How the agency is helping clients future-proof their marketing in an increasingly digital era.
UNICEF shows you the reality
A new VR film series brings donors into the lives of the children they’re helping.
Kijiji puts the pedal to the floor
The website enlists some Canadian rappers for a new campaign, as it pushes its auto selection.