Digital
Cossette makes lunch easier
DigitalThe agency and all its Vision7 counterparts have launched an app called The Lunch Pail, to make lunch time simpler in Liberty Village.
Hyper Island to host a master class in Vancouver
DigitalThe Stockholm-based training program will visit the West Coast for its first Canadian stopover.
Padulo lands MiiScan account
Digital / Industry Moves / MobileThe Toronto-based agency will both develop advertising for the mobile commerce company as well as sell the app’s services to current and potential clients.
Ben & Jerry’s Vine fishing
Digital / Food+BeverageThe ice cream brand tries out the Twitter-owned social media channel to launch a flavour inspired by the band Phish.
Dare hires director of technology
Digital / Hires / Industry MovesThe agency has added Cindy Son, who will lead all digital media development.
Kijiji promotes local heroes
Branding / DigitalThe classifieds site is using a TV campaign to reposition itself as a service that Canadians can feel good about.
ClearlyContacts opens first brick-and-mortar store
Digital / Retail / Shopper Marketing / Western CanadaThe e-retailer’s first physical store opens in Vancouver this spring, and will integrate social and digital elements using the same “Virtual Mirror” tool it provides online.
Van Houtte stirs up timeless trends
Digital / Food+Beverage / Screening RoomThe coffee maker is using a webseries that explores popular trends of yesteryear, such as barber shops, to showcase its core brand attributes and build on its personality.
Orville Redenbacher brings its own bowl
Digital / TelevisionThe ConAgra Foods brand launches a TV and digital campaign aimed at moms for its new Pop Up Bowl.
Strategy and Playback launch BCON Expo
Digital / TelevisionThe new conference kicks off March 28 to help brands and media navigate the changing world of branded content.
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