Digital

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Delivery wars: Urbery bets on trust

How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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Indigo launches new social app

The new Reco app helps book lovers connect with friends.

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OneMethod wins Freshii business

The shop will lead digital and social work for the health-focused restaurant chain.

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Behind the hype of Pokemon Go

Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?

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Check it out: An augmented drone

For those who are truly competitive with Pokemon Go, there’s some aerial assistance.

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Environics Analytics picks up Nielsen’s U.S. location portfolio

The acquisition expands the analytics co’s North American intel.

Pacific Content

Enter the branded podcast

Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.

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Data gets up close and personal

Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.

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The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.

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I’m beginning to suspect everyone’s a bot

Publisher Mary Maddever on big data and the challenge of not creeping everyone out.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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Back to basics on data

FCB/Six president Andrea Cook on why looking back can help marketers avoid being overwhelmed.

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How data is shaping the next big things

Data advancement underlies the potential of virtual reality, the internet of things and chatbots.

Cringe

Something to make you cringe (because you like it)

Mother Parkers’ painful insight led to a viral video about recyclable coffee capsules.