Digital

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Simplii looks to smooth foreign currency exchanges

CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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William Thomas Digital invests in tech leadership

As the CRM agency works to be a “bridge” between tech and strategy, Bob Sybydlo joins from FCB/Six to lead automation.

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Toronto Zoo gets ‘cheeky’ in the name of education

A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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Leon’s stocks small store with big tech

The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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Home Hardware paints with AR

The retailer takes another run at the tech, giving slightly older consumers a chance to get inspiration for Beauti-Tone products.

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

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Yamaha picks The Turn Lab as digital partner

The motorsports brand is looking to overhaul its website so that it can better speak to a multitude of consumers.

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Delissio serves up humour for its stuffed-crust pizza line

The frozen pizza brand made paper ads from rivals’ left-over crusts to get interest in its new product.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.