Digital

Jibo in home

Mixing artificial and business intelligence

In our second Next Big Thing installment, we examine where cognitive computing could take brands.

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Somebody has a message

Tinder meets Cyrano de Bergerac. Check out the latest social app to hit your smartphone.

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From probabilistic to predictive analytics

Is that a crystal ball in your pocket or are you just crunching data?

Time for digital transformation

Twist Image’s Mitch Joel on the top 10 areas of change for marketers.

Well.ca inspires early New Year’s resolutions

The e-tailer has reason to celebrate after garnering more than 11.5 million Twitter impressions for its new campaign.

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ACTRA members ratify new commercials pact

Canadian performers voted overwhelmingly in favour of the new three-year deal.

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Bissell’s subway dining for one

The self-admitted “conservative” brand took a risk, ditched the ads, dumped food on the floor and dug in for its latest social media push.

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Under the Influence of…High on Life

How a Vancouver YouTube group with 1.1 million followers linked up with Red Bull and built its brand in three short years.

Holt Renfrew Centre gets hyper local

Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.

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Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

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Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

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Canadian campaigns missing the mark online

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.