Digital

Olivieri

Olivieri stays social at 60

The pasta brand undertakes its biggest-ever digital push in an anniversary campaign aimed at driving engagement and promoting its newest products.

Simons

Why Simons went back to the mobile drawing board

The retailer’s marketer explains why its first mobile app took this long.

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Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.

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What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.

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Cannes 2017: In the jury room with Jordan Doucette

Canada’s Cyber jury member on what it truly means to make a digital campaign today.

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Cannes 2017: What is too creepy in Direct and Creative Data?

‘We’ve never seen anything as invasive as that,’ jury president says of Direct Grand Prix.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

Iams

Mars Canada serves up digital catnip

Two new campaigns for Iams and Whiskas up the quirkiness factor to appeal to fans of felines.

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Kraft Peanut Butter spreads its wings

The brand attempts to drive relevance with millennials by stepping up its snacking potential.

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Sleep Country’s slow-and-steady digital approach

The retailer’s business development chief on why it isn’t under major threat from the Caspers of the world.

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Behind Aldo’s ecommerce updates

A new look with new content keeps the shoe seller competitive in a tight retail tech race.

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Can YouTube keep your ads safe?

Machine learning, new monetization criteria and third-party measurement are giving some experts hope.

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Inside 3M’s quest to be both big and fast

Erin Craven is reinventing her marketing department, using centralization and automation to catch up to customers.

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Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.

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Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.