Digital

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Johnson & Johnson brings innovation lab to Canada

JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.

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Check it out: An escape room on Instagram

Red Lion’s latest Toronto Silent Film Festival Instagram stunt honours the recovered films of the past.

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Why Canadian Tire is giving print another go

The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.

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Pizza Hut launches GPS order tracking

Live Nav looks to lead the digital pizza-ordering wave in Canada.

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2016 AToMiC Awards shortlist revealed

Take a look at the campaigns that stand out in advertising, media creativity, tech and content.

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Nova Scotia Community College strives for greatness

A brand campaign and series of online docs help position the school as a leader in a variety of programs.

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Telefilm’s patriotic platform

A new initiative hopes to be an “Own the Podium” for Canada’s audiovisual industry.

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Environics Analytics makes another acquisition

The marketing firm picks up Boire Filler Group to boost its data management offering.

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What had SXSW buzzing this year?

Why VR and Snapchat were on everyone’s minds during the annual innovation conference.

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Gadgets you wish you thought of first

Hundreds of startups pitched their seriously smart ideas at SXSW. Here are four you need to know.

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Tapping into taboos

MaRS’s Dianne Carmichael on why health and wellness companies that are edgy with their marketing are poised for success.

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Tangerine creates new tech incubator

The bank has teamed up with Ryerson University on a new space for fintech startups.

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Back page: A banner ad AMA

OneMethod explores what happens when you actually click a banner ad.

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The (virtual) reality of retail

To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker’s Robyn Burton.

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CASSIES Bronze: Canadian Tire’s Maximum mural

The retailer used an an online campaign to show what its new power tool and accessory brand could do.