Digital

YoutubeLogo

Can YouTube keep your ads safe?

Machine learning, new monetization criteria and third-party measurement are giving some experts hope.

Craven Erin 1a

Inside 3M’s quest to be both big and fast

Erin Craven is reinventing her marketing department, using centralization and automation to catch up to customers.

shutterstock_78881305

Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.

Kijiji1

Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.

PwCEC

Why PwC is hiring creative directors

An expanding creative team shows the consultancy, like its competitors, wants more of your business.

JFinkelstein

Jon Finkelstein joins PwC as executive creative director

Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.

frenchs

XTM wins global French’s account

The Toronto digital agency will handle all digital and social work for the company’s full range of brands.

shutterstock_524999002

Ourdata’s charitable ad-blocking solution

The “ad enabler” reimburses users for having their data collected and used by brands.

Underscares

Red Barrels’ scare tactics

The gaming company has created a dependable product to promote the release of horror game Outlast 2.

shutterstock_515303962

Are chatbots the future of banking?

Why Canadian financial institutions should start looking to AI-powered chat as the next frontier of fintech.

IMG_1721-623x350

Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

shutterstock_322448540

SapientNitro, Razorfish merge

Publicis Groupe combines the digital shops as part of its ‘power of one’ strategy.

vlcsnap

Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”

shutterstock_435536971

Do consumers trust fintech?

A report examines consumer perception towards fintech companies and their advantages over traditional financial services.

ClearlyQueenSt

The UX shift

Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.