Should the CMO own disruption planning?
Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.
Why PwC is hiring creative directors
An expanding creative team shows the consultancy, like its competitors, wants more of your business.
Jon Finkelstein joins PwC as executive creative director
Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.
XTM wins global French’s account
The Toronto digital agency will handle all digital and social work for the company’s full range of brands.
Ourdata’s charitable ad-blocking solution
The “ad enabler” reimburses users for having their data collected and used by brands.
Red Barrels’ scare tactics
The gaming company has created a dependable product to promote the release of horror game Outlast 2.
Are chatbots the future of banking?
Why Canadian financial institutions should start looking to AI-powered chat as the next frontier of fintech.
SapientNitro, Razorfish merge
Publicis Groupe combines the digital shops as part of its ‘power of one’ strategy.
Leon’s is making a wearable for your couch
The retailer is introducing devices on furniture that measure “Together Time.”
The UX shift
Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.
It’s time to change channels
Pound & Grain’s Scott Lew on why a TV spot thrown on YouTube doesn’t count as venturing into digital.
Letgo launches in Canada
The buying-and-selling platform makes its debut with a campaign showing how it can help Canadians ditch secondhand stuff.