Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy. set to leave close to 10 million vacation d tackles vacation deprivation

The travel site takes on Canadians’ restlessness with a branded content campaign and contest.


Brands of the Year: Epic Meal Time is no longer the little guy

How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.


The moment everything changes

Yellow Pages NextHome wants to be the go-to house hunting site with its first strategic campaign.


NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.


NY Ad Week blog: The path to sustainable advertising

Publisher Mary Maddever on the quest for a kinder, gentler Minority Report-less future.

Copied from Stimulant - VR animal headset

Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.


Where would McDonald’s be without farmers?

The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.

Unboxing still

Honda unboxes a new campaign

The car brand and Grip drive the unboxing phenomenon down a new road.


Does being connected affect our mood?

Havas’ latest Prosumer Report shows how the digital-savvy are more likely to be stressed by the pace of modern life.


GoodLife knows the struggle is real

The chain of fitness centres targets those who don’t get out to the gym in its first digital campaign.

Proximity group photo

BBDO restructures, reabsorbs Proximity

What was once the agency’s digital arm will be focused entirely on data-driven CRM as an internal discipline.