CPG / Digital / Shopper Marketing
The P&G brand has developed an exclusive program with the retailer, targeting moms digitally for a diaper delivery by a stork-mobile.
Digital / Innovation
A selective list of ideas – some that fell short and some that were on the mark – covered in past pages of strategy.
Digital / Television
There’s been a boom in animated spots lately. We round up some great ones.
Agencies / Digital / Mobile
The agency is currently developing a “Virtual Tailgate” social platform, planned for launch in October following the 2013 season start.
Beer / Digital / Screening Room
The Labatt beer brand has launched a digital-only campaign in which it surprises a real-life designated driver while he’s out with his friends.
Digital / QSR
The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.