Digital

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First speakers announced for Lions Innovation

A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.

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Barbie packs some power

The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.

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Back page: Finding the viral unicorn

Every brand wants it, but how do you snag one? Leo Burnett shares its secrets.

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Royal Canadian Mint uses change to tell our stories

The Mint’s TV spots feature coins being used to showcase Canada’s 150-year history in an animated way.

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How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

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Mobile lessons from unlikely sources

Google Canada’s Adam Green on how traditional brands can win in an increasingly mobile-centric world.

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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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CASSIES Bronze: La Presse turns the page to a new readership

The French-language paper launched a free daily news app for iPad, plus an integrated campaign to promote it.

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CASSIES Bronze: Canadian Tire takes its Canadianness to digital

The retailer reinvented its catalogue online, featuring real people’s stories and their passions.

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Advertising goes soul-searching

CASSIES judge and Touché! president Karine Courtemanche on why the best advertisers are becoming sophisticated insight miners.

Mandeep Malik at McMaster U and Pallavi Sodhi at York U deliver seminars in partnership with industry

Learning the ropes

How colleges and universities are trying to ensure the next generation of marketers have the skills needed to succeed in the biz.