Digital

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Connecting with drivers

Chevrolet and Volkswagen are both betting on teched-out cars to stay ahead of the auto industry curve.

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Just Eat delivers a local message

A new Canadian brand platform centres on why it’s better when someone else does all the work.

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Carter Murray on FCB’s digital evolution

The global CEO talks about how he’s transforming the agency for the digital age.

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Fuse adds to exec team

The shop brings on Laurie Dillon-Schalk and Adam Bleau as it aims to bolster its digital content capabilities.

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Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

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Keurig’s holiday plans

The coffee machine maker goes content-heavy for its Christmas gift guide this year.

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Marketing to moms in 2016

YMC’s Erica Ehm on what she hopes marketers will keep in mind for the coming year.

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Canada’s favourite YouTube ads

Mobile games, social good and millennial dads were all draws for Canadians watching this year.

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Putting OneMeth on the map

OneMethod gives a unique look at its clothing line thanks to Google Street View.

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Rethinking brand utility

Taxi’s Thomas Kenny on why there’s nothing wrong with focusing on your core offering.

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Rona goes customized for Christmas

The home improvement store launches a new tablet-friendly content strategy ahead of the holidays.

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Shazaming the mobile coupon

Tapped Mobile partners with MobileXCo to turn everything from in-store material to TV ads into offers.

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Want on-trend gifts? Ask Watson

How IBM is using its cognitive computer to help with holiday shopping.

Content

Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.

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Your ads are killing the internet

Pound & Grain on turning the negatives of online ads into positives.