First speakers announced for Lions Innovation
A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.
Barbie packs some power
The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.
Mobile lessons from unlikely sources
Google Canada’s Adam Green on how traditional brands can win in an increasingly mobile-centric world.
CASSIES Gold: Ubisoft hacks a successful launch plan
“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.
CASSIES Bronze: La Presse turns the page to a new readership
The French-language paper launched a free daily news app for iPad, plus an integrated campaign to promote it.
CASSIES Bronze: Canadian Tire takes its Canadianness to digital
The retailer reinvented its catalogue online, featuring real people’s stories and their passions.
Advertising goes soul-searching
CASSIES judge and Touché! president Karine Courtemanche on why the best advertisers are becoming sophisticated insight miners.