Digital

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Weber Shandwick wins McCormick digital business

The PR agency will now lead digital and social media for the CPG company in Canada.

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Tim Hortons’ magical moment

The brand goes to a higher level with its latest in-store stunt.

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Canadian Tire opens new digital innovation lab

The Kitchener-Waterloo lab is part of what the retailer says is its ongoing digital transformation.

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Sympathy for the home buyer

The Canadian Real Estate Association hopes to get people to think twice before selling their homes without a pro.

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SXSW: To go, or not to go

Pound & Grain’s Sandy Fleischer imagines the probable debate about whether industry folks should keep attending the fest.

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SXSW: Never mind the hype

SapientNitro’s Michael Howatson on why marketers need to be critical of shiny new tech.

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Seven lessons from SXSW

The Jackman Reinvents team breaks down the key takeaways from this year’s fest.

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BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

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SXSW: Are live-streaming apps the next big thing?

Fuse Marketing’s Patrick Weir on how brands can use platforms like Meerkat and Periscope.

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Doomed to fail? Assessing top SXSW trends

The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.

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Terry Fox Foundation runs to new look

For its 35th anniversary, the foundation is working with Scratch Marketing on overhauling its digital identity.

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The power of storytelling

Wattpad’s business guru Aron Levitz on how the shift in telling stories can forge connections.