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Digital

Marcello Leone -Image

RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

Mars-DIY

Mars taps into do-it-yourself culture

A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

aibrain1

AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

dandelion

Nature Valley reveals what you can’t ask your voice assistant

The granola bar company once again encourages families to get outside, with a greater emphasis on social media.

influencers

Kronenbourg opens creative hub in hipster haven

The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.

HP-3

HP connects fathers across generations

The brand puts the spotlight on the benefits of physical photos to promote its printers.

pop

Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.

Cheetos Museum

Check it Out: Cheetos curates a museum collection

The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.

muskoka

Muskoka Brewery dives into digital

For the first time, the craft brewery ventures off its beaten path into online video, social and display.

Montreal

Tourisme Montreal goes for the young at heart

The new “Never Grow Up” platform has set its sights on showing the city’s personality to tourists around the globe.

Taco Bell Canada

Taco Bell sends fans to Texas

The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.

CAMH

CAMH calls on government and society for change

The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.

Sugar-Crisp

Sugar-Crisp creates a fake influencer for a real product

The campaign aims to speak to millennials who have become increasingly skeptical of influencer culture.

RBC

RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.