Weber Shandwick wins McCormick digital business
The PR agency will now lead digital and social media for the CPG company in Canada.
Tim Hortons’ magical moment
The brand goes to a higher level with its latest in-store stunt.
Canadian Tire opens new digital innovation lab
The Kitchener-Waterloo lab is part of what the retailer says is its ongoing digital transformation.
Sympathy for the home buyer
The Canadian Real Estate Association hopes to get people to think twice before selling their homes without a pro.
SXSW: Never mind the hype
SapientNitro’s Michael Howatson on why marketers need to be critical of shiny new tech.
Seven lessons from SXSW
The Jackman Reinvents team breaks down the key takeaways from this year’s fest.
BCON Bits: Volkswagen goes bite-sized
Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.
The power of storytelling
Wattpad’s business guru Aron Levitz on how the shift in telling stories can forge connections.