Digital

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Social Engagements: LinkedIn aims to grow beyond B2B ads

The platform’s head of marketing solutions in Canada talks attracting B2C clients.

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McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.

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How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

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CloudRaker wins assignment with StubHub U.K.

The Montreal-based agency’s campaign for the online ticketing platform is its first for an international client.

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Apply Digital launches GoodScout

The Vancouver-based studio grows beyond digital product expertise with the launch of its new marketing agency.

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How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

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Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

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Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

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Ancestry.ca turns family trees into historical dramas

The genealogy service launches a new campaign that aims to capture the excitement of uncovering family history.

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Mass Minority bolsters tech capabilities with Dynamic Mind

The agency has partnered with the digital development shop to expand its offering.

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How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.

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Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

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Business leaders failing to upskill their teams on digital

New research from PwC builds a case for skills training – as opposed to hiring – to succeed on digital initiatives.