Digital

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

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The problem with dropping the “D-word”

Kickframe’s Tim Dolan on the things marketers need to be sure of before removing “digital” from their vocabulary.

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Casper plants roots in Canada

The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.

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Casinos BC comes up with more reasons to visit

The new campaign enlists Jason Priestley to cut through the clutter and increase visitation.

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Digital revenue and shopper spend grew in Q3

A report shows social and mobile has led not just to more traffic for ecomm sites, but greater buying intent.

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Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

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Demac Media rebrands as Bounteous

Chicago’s HS2 Solutions has acquired the Toronto ecommerce agency, which will be led by former ICF Olson president Mike Brown.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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Roche flips Diabetes Awareness Month upside down

The brand is sourcing stories from patients to raise awareness about a new product.

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CropLife connects people with ‘real’ farmers

The advocacy group has released a six episode web documentary series to educate the public on how their food is produced.

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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2018 Brands of the Year: Growing Greenhouse

The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.

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York University looks to fill a gap

The university has created programs in response to high demand for digital and content marketers in the GTA.