Digital

CAMH

CAMH calls on government and society for change

The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.

Sugar-Crisp

Sugar-Crisp creates a fake influencer for a real product

The campaign aims to speak to millennials who have become increasingly skeptical of influencer culture.

RBC

RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.

Global Pet Foods

Global Pet Foods attempts to redefine ‘pet’

The retailer wants Merriam-Webster to better reflect the relationship between owners and their furry companions.

Pitch to Rich

Virgin gives entrepreneurs a chance to get rich

The telco is bringing a contest to Canada that gives young thinkers a chance to meet company founder Richard Branson.

BobPark

In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

Screen Shot 2018-02-23 at 5.40.49 PM

Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

eaters-collective-129481-unsplash

Ad Standards releases influencer disclosure guide

The guidelines will help online personalities and brands that work with them make their connection clear to consumers.

Screen Shot 2018-02-26 at 1.02.04 PM

Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

SWarning

CDSS makes ‘Anything But Sorry’ more explicit

The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.

Kijiji4

Kijiji shakes up its creative approach

In a new campaign, the classified ads site shows how it can make life’s transitions more exciting.

arrowup

Fast Facts: Digital training dollars are going unspent

A survey shows employee education allotments are going unclaimed at some of Canada’s biggest brands.

ASC_1

Alberta Securities Commission drops ‘The F-Word’

The organization takes a humorous approach to its annual work around Fraud Prevention Month.

Lait_2

Producteurs de lait du Quebec plays up the benefits of milk

A series of mini-games aims to help milk consumers recall all the product’s benefits.

Lay's_1

Lay’s records hockey emotions

The PepsiCo brand uses facial recognition to engage the NHL’s massive Canadian following.