Digital

popchips-kiipreward-screenshot

Next Big Thing: Virtual bounty

The best things in life (and now from brands) are free, as consumers get rewarded for social WOM, or just for being their game-playing, entertainment-loving selves.

NovosedlikIllustration

The obsolete in reverse

Columnist Will Novosedlik speculates on the future of marketing.

HMV

TIFF: HMV features its digital platform

The retailer plans to put a spotlight on its online store during this year’s fest.

Axe

Axe Canada launches online channel

The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.

Amex

Amex tells you where to go

The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.

maynards

Maynards lets consumers get gummy

The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.

dynamite

Dynamite plays spy with consumers

The clothing retailer launches an espionage-inspired contest on Facebook to up its game on social media.

YVR

Around Vancouver airport in 80 days

YVR commemorates its anniversary with a social media contest, with the winner living at the airport.