Digital

skittles

Skittles touches the untouchable

The evolution of last year’s award-winning campaign includes a new cast of mythical characters.

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SXSW blog: human connection in the digital age

Tribal DDB’s Nik Badminton learns that the most valuable lesson of this interactive festival may be about putting down your device.

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Globe launches bi-annual magazine

The Globe Style Advisor will be distributed to newspaper subscribers in the spring and fall beginning this April.

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Shaw Media signs with GetGlue

The broadcaster has partnered with the social networking platform to allow Canadians to virtually check-in to Shaw Media programs starting tonight with Top Chef Canada.

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Editorial: Insta-interest

Through platforms like Instagram, social is going from macro to micro, writes strategy executive editor Mary Maddever.

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La Vitrine beckons with tech

The Montreal ticket hub teams up with Moment Factory to woo new audiences with an interactive digital sculpture.

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Red commands audience engagement (literally)

Zulu Alpha Kilo and Canadian Stage use digital to cast potential audience members in a starring role.

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Lululemon inspires socially

The clothing co’s brand experience manager explains the rationale behind its robust social media presence.

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Less is more with Instagram in your marketing mix

Newer micro-social networks, like photo-sharing platform Instagram and online pin-board Pinterest, are attracting more focused followings than broader-based elders Facebook and Twitter.

BMW

BMW’s new online dimension

Cundari and BMW launch the updated 3 Series with a parallax site that allows scrolling left and right and also gives the perception of depth.

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Ikea wants to get to know you

The retailer has taken to the streets with caffeine handouts to better understand its consumers’ home lives.

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AToMiC: Guidestones targets online and mobile users, and brands

The interactive Canadian web series has worked with brands including Samsung, Pizza Pizza and Rogers Communications.

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AToMiC: CBC takes off with a new narrative

In its first ever transmedia execution, the broadcaster launches an interactive game for its show, Arctic Air.

Dogbook

Dogbook barks up a new tree

Geoffrey Roche talks about advertising opps on the redesigned site as well as plans for his blog, 44Shoes.com.