Digital

Fido

Fido wants your dog

The Rogers brand is launching a cross-country campaign looking for a new pooch.

harpercollins

HarperCollins gets into AR

The publishing company launches its first augmented reality-focused campaign at Indigo stores.

vaseline

Vaseline gets a grip with men

The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.

vice

Vice Media marries its online content

The mediaco combines its online magazine with its video site to create Vice.com.

CdngeographicShell

Canadian Geographic and Shell go on an energy diet

The magazine and petrol company launch an online contest that challenges families to reduce and reuse.

kraftwhatscooking

Kraft shows What’s Cooking online

The food and beverage brand has launched an interactive online recipe book on its YouTube page.

teehanlaxtouch

Teehan+Lax takes AR to next level

The agency is asking media cos for application ideas on its newly created touch technology.

Quaker

Quaker launches charitable game

The PepsiCo brand plays with consumers on Facebook to feed hungry Canadian families.

Bellportrait

Bell makes social art

The mobile phone co creates portraits out of the words consumers share most on their social networks.

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Next Big Thing

From talking to your TV to paying with your phone, Strategy unveils what everyone is (or should be) talking about.

COSMO_001

Next Big Thing: Adapting a digital experience

Forget about four walls and a bit of signage, the latest brand experiences are pieces of digital, adaptable art.

popchips-kiipreward-screenshot

Next Big Thing: Virtual bounty

The best things in life (and now from brands) are free, as consumers get rewarded for social WOM, or just for being their game-playing, entertainment-loving selves.

NovosedlikIllustration

The obsolete in reverse

Columnist Will Novosedlik speculates on the future of marketing.

HMV

TIFF: HMV features its digital platform

The retailer plans to put a spotlight on its online store during this year’s fest.

Axe

Axe Canada launches online channel

The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.