Digital

Notes

2017 Strategy Awards: Take Note pens a digital love story

The Toronto store reminded people of the power of notes through a handwritten tale of love.

OneThatGotAway

2017 Strategy Awards: Interval House helps women get away

A series of videos aimed to change social perceptions of victims of domestic violence.

CallThatCounts

2017 Strategy Awards: Drug Free Kids’ cross-channel jump

The brand wanted to prompt parent-teen conversations about driving while high.

DownSyn3

2017 Strategy Awards: CDSS turns to the experts

Videos featuring people with Down syndrome aimed to answer expecting parents’ top questions about the condition.

CaseyHouse

Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

Olivieri

Olivieri stays social at 60

The pasta brand undertakes its biggest-ever digital push in an anniversary campaign aimed at driving engagement and promoting its newest products.

Simons

Why Simons went back to the mobile drawing board

The retailer’s marketer explains why its first mobile app took this long.

Shaw_Ping_Pong_leafblower

Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.

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What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.

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Cannes 2017: In the jury room with Jordan Doucette

Canada’s Cyber jury member on what it truly means to make a digital campaign today.

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Cannes 2017: What is too creepy in Direct and Creative Data?

‘We’ve never seen anything as invasive as that,’ jury president says of Direct Grand Prix.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

Iams

Mars Canada serves up digital catnip

Two new campaigns for Iams and Whiskas up the quirkiness factor to appeal to fans of felines.

kraftpb

Kraft Peanut Butter spreads its wings

The brand attempts to drive relevance with millennials by stepping up its snacking potential.

SleepCountry1

Sleep Country’s slow-and-steady digital approach

The retailer’s business development chief on why it isn’t under major threat from the Caspers of the world.