Digital

muskoka

Muskoka Brewery dives into digital

For the first time, the craft brewery ventures off its beaten path into online video, social and display.

Montreal

Tourisme Montreal goes for the young at heart

The new “Never Grow Up” platform has set its sights on showing the city’s personality to tourists around the globe.

Taco Bell Canada

Taco Bell sends fans to Texas

The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.

CAMH

CAMH calls on government and society for change

The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.

Sugar-Crisp

Sugar-Crisp creates a fake influencer for a real product

The campaign aims to speak to millennials who have become increasingly skeptical of influencer culture.

RBC

RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.

Global Pet Foods

Global Pet Foods attempts to redefine ‘pet’

The retailer wants Merriam-Webster to better reflect the relationship between owners and their furry companions.

Pitch to Rich

Virgin gives entrepreneurs a chance to get rich

The telco is bringing a contest to Canada that gives young thinkers a chance to meet company founder Richard Branson.

BobPark

In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Ad Standards releases influencer disclosure guide

The guidelines will help online personalities and brands that work with them make their connection clear to consumers.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

SWarning

CDSS makes ‘Anything But Sorry’ more explicit

The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.

Kijiji4

Kijiji shakes up its creative approach

In a new campaign, the classified ads site shows how it can make life’s transitions more exciting.

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Fast Facts: Digital training dollars are going unspent

A survey shows employee education allotments are going unclaimed at some of Canada’s biggest brands.