Digital

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Fast Facts: Digital training dollars are going unspent

A survey shows employee education allotments are going unclaimed at some of Canada’s biggest brands.

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Alberta Securities Commission drops ‘The F-Word’

The organization takes a humorous approach to its annual work around Fraud Prevention Month.

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Producteurs de lait du Quebec plays up the benefits of milk

A series of mini-games aims to help milk consumers recall all the product’s benefits.

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Lay’s records hockey emotions

The PepsiCo brand uses facial recognition to engage the NHL’s massive Canadian following.

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Subway bolsters loyalty offering

The company aims to reverse sales declines with a refreshed Subway MyWay Rewards program.

Oikos

Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

Popeyes

Popeyes’ fortuitous partnership with the Raptors

How the QSR is getting millennials into its stores through a digital program that rewards fans when the team does well on the court.

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Salesforce to invest $2 billion in Canada

The CRM company will spend five years upping its headcount and geographic footprint.

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Samsung aims to ‘Do Bigger Things’ at the Olympics

Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.

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CBC invites Olympics fans to stay up late

The pubcaster wants Canadians to do whatever it takes to watch the PyeongChang games, despite the time difference.

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CMA to work with Ayima on digital properties

The digital agency will help the marketing association improve its online presence and SEO.

Taco Bell Canada-Taco Bell-s beloved Naked Chicken is back in a

Taco Bell’s over-the-top approach to chicken

To promote its Naked Chicken Chips, the QSR launched an “extra” online menu offering twelve extravagent experiences.

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L’Occitane unveils new digital flagship

The fragrance boutique’s Toronto store is one of three design concepts that reflect the company’s “glocal” retail approach.

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Check it out: Connor McDavid scores for CIBC

The bank couldn’t resist punning on the hockey star’s financial “goals” in spots where he makes a surprise appearance.

DairyFarmers

Dairy Farmers asks: Does Santa really drink all that milk?

The organization’s first holiday campaign leverages a longstanding tradition to help it connect with consumers on an emotional level.