Digital

letgo

Letgo launches in Canada

The buying-and-selling platform makes its debut with a campaign showing how it can help Canadians ditch secondhand stuff.

Jimador

Check it out: El Jimador celebrates with the living

The tequila brand’s new digital campaign celebrates the Day of the Dead with stop motion skeletons.

SouthSt

South St. Burger ‘better-izes’ dinner

The fast casual brand targets social-savvy consumers, positioning itself as the better choice for the end of day meal.

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Metro launches online shopping

The first phase of delivery begins in Quebec.

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What’s driving success for top brands?

A study of over-performing companies shows what they’re doing right when it comes to insights and analytics.

Copied from Stimulant - Rowdy

Penguin steps into the ring

The publisher promotes its new “Rowdy” Roddy Piper biography by generating a pro wrestling name of your own.

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Influenster opens Toronto office

The review and product-discovery platform is hoping to forge deeper connections with Canadian clients and build local insights.

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HomeStars helps with your raccoon problem

In its first-ever ad campaign, the home improvement review website puts a funny spin on unexpected chores.

stanfields

Stanfield’s returns to marketing

It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.

Lilly-Singh

Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

lotoqc

Loto-Quebec creates a world of entertainment

A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.

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Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

Copied from Stimulant - UnitedMMA

Check it out: Self-defence, 360-style

United Mixed Martial Arts creates an immersive lesson.

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U by Kotex takes on ‘that time of the month’

The brand challenges common jokes and statements about how women supposedly act on their periods.