Digital

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HomeStars helps with your raccoon problem

In its first-ever ad campaign, the home improvement review website puts a funny spin on unexpected chores.

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Stanfield’s returns to marketing

It’s been years since the underwear brand went mass, but now it’s back and with a younger audience bent.

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Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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Loto-Quebec creates a world of entertainment

A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.

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Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

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Check it out: Self-defence, 360-style

United Mixed Martial Arts creates an immersive lesson.

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U by Kotex takes on ‘that time of the month’

The brand challenges common jokes and statements about how women supposedly act on their periods.

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Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.

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Wayfair moves offline

Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.

PayPal announces Paul Parisi will lead Canadian business

PayPal names new Canadian head

Former AmEx VP Paul Parisi will lead the company’s business in Canada as general manager.

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Check it out: Want to try VR logging?

Why chainsaw brand Husqvarna is the latest to give consumers an immersive virtual brand experience.

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Cundari picks up three digital assignments

The wins have facilitated growth on its digital team, including the promotion of two new VPs.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

Kinetic Cafe-Kinetic Cafe Launches KINETIC COMMERCE

Aldo steps up its tech experience

A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.