Electronics

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The lessons of CES 2016

A breakdown of the big news from the tech show, and how it will impact marketers.

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Marketers of the Year: Bringing Samsung to life

Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.

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Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.

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The Source modernizes the holidays

The retailer returns to its “I Want That” platform to continue its focus on high-demand tech products.

Samsung Experience Store Grand Opening. November 20, 2015. Toronto, Ontario Canada.  (photo: Vito Amati)

Inside Samsung’s new flagship

The new “Experience Store” takes an interactive approach to the brand’s retail line.

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Samsung to open its largest store in Canada

Breaking ground in Ontario’s Sherway Gardens, the brand will have an experience zone for product trial.

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Turning it up for NXNE

How two of the festival’s title sponsors are stepping up to reach Toronto’s music lovers.

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Check it out: LG gets daring

The brand goes to new heights to launch its G4 smartphone.

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TBWA signs ScratchVox

The relationship comes as the digital sound tool prepares to go to market.

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Samsung teaches emotions

The company’s work with Autism Speaks Canada and the “Look at Me” app evolves into a new, awareness-driving phase.

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Microsoft meets Gen Z

An influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.

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Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.

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Lining up for Samsung’s new phone

To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.

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Cause + Action: Samsung looks autism in the eye

The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.

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SXSW tech: phone-charging shoes and clever cookware

Here’s a roundup of some of the best inventions the fest has to offer.