Electronics

best buy

Best Buy takes the mystery out of wearables

The retailer brings some levity to the vast category, trying to teach folks about the growing space.

future shop

Future Shop goes big for the holidays

Why the retailer is returning to TV after going digital-only last year.

creator class

Canon taps the creator community

How does a DSLR maker compete with the smartphone? Ditching ads that fall on “deaf ears,” the brand is taking a back seat by sponsoring content by creators, for creators.

ThingseeOne

Thingsee One: the future of smart tech?

This new device wants to make anyone an internet of things developer.

sourceghost

Escaping the ghost of tech’s past

As it debuts a new Scrooge-inspired Christmas campaign, the head of marketing at The Source talks about the retailer’s attempts to shake off its RadioShack baggage.

FutureShopCornwallEntry

Future Shop goes small

A look at the retailer’s small concept strategy as it gears up to open its latest store.

brother

Oh, Brother: seeking a branding bromance

The Montreal electronics co is bowing its first-ever brand campaign focused on its personality.

GALAXY_NOTE4_018

Samsung gets personal

Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand used customization to reach millennials.

frdge

Talking fridge

Samsung’s no-nonsense, no-annoying-sales-pitch product.

dipjar

Rethinking the tip jar

In our ever-more cashless society, take inspiration from this digital coin mug.

September Cover

The only constant is change

Editor Emily Wexler says the question isn’t “what does the future hold?” It’s “will you be ready for it?”

Wearables_FashionDiscovery

Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.