Electronics

September Cover

The only constant is change

Editor Emily Wexler says the question isn’t “what does the future hold?” It’s “will you be ready for it?”

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Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

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Next Big Things

From cars that drive themselves to predictive analytics, read up on what the future holds and what it means for brands.

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Vizio enters the HD-TV fray

As this California-based tech co competes for share against Samsung and LG, will Canadians buy into Vizio’s message of simplicity?

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Bissell’s subway dining for one

The self-admitted “conservative” brand took a risk, ditched the ads, dumped food on the floor and dug in for its latest social media push.

The Source plugs into Pearson

The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.

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Why Canadians don’t enjoy shopping for new gadgets

Microsoft’s Alyson Gausby on how brands can keep decision-making simple for back-to-school shoppers.

Sony wants you to perk up

The brand’s new campaign asks you to prepare your ears for high-res sounds.

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Taking a cue from consumer wearables

How Nike+ FuelBand and Fitbit inspire tech that enables paraplegics to walk and the blind to see.

Virgin Mobile spreads love to get love

To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.

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Esight aids the visually impaired

The device, a blend of Google Glass and Oculus Rift, is hunting for brand partners to help those with low vision see.

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Microsoft pops up a cafe

The tech co is going “hipster” to promote its Surface Pro 3.