Electronics

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Cannes 2016: New tech is not enough

Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.

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Hitachi focuses on humans

The new Canadian-led global campaign shows how people are at the core of the tech giant’s innovation efforts.

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Yamaha spreads the joy of music

The company shows what music can mean to the hard of hearing in its first Canadian campaign in several years.

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Ubisoft’s pandemic hits Canada

Artists collaborate to imagine what a global fall of society would look like here.

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Gadgets you wish you thought of first

Hundreds of startups pitched their seriously smart ideas at SXSW. Here are four you need to know.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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The lessons of CES 2016

A breakdown of the big news from the tech show, and how it will impact marketers.

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Marketers of the Year: Bringing Samsung to life

Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.

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Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.

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The Source modernizes the holidays

The retailer returns to its “I Want That” platform to continue its focus on high-demand tech products.

Samsung Experience Store Grand Opening. November 20, 2015. Toronto, Ontario Canada.  (photo: Vito Amati)

Inside Samsung’s new flagship

The new “Experience Store” takes an interactive approach to the brand’s retail line.

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Samsung to open its largest store in Canada

Breaking ground in Ontario’s Sherway Gardens, the brand will have an experience zone for product trial.

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Turning it up for NXNE

How two of the festival’s title sponsors are stepping up to reach Toronto’s music lovers.

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Check it out: LG gets daring

The brand goes to new heights to launch its G4 smartphone.

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TBWA signs ScratchVox

The relationship comes as the digital sound tool prepares to go to market.