Electronics

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Best Buy makes you feel like a kid again

The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.

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The Source brings tech to life

The retailer’s holiday campaign creates some magic around hot gifts as it prepares for more changes in the new year.

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Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”

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Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

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Cundari picks up three digital assignments

The wins have facilitated growth on its digital team, including the promotion of two new VPs.

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Dyson turns the lens on robotics

The company showed off its new robotic vacuum with a photography-focused pop-up in Toronto.

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Cannes 2016: New tech is not enough

Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.

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Hitachi focuses on humans

The new Canadian-led global campaign shows how people are at the core of the tech giant’s innovation efforts.

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Yamaha spreads the joy of music

The company shows what music can mean to the hard of hearing in its first Canadian campaign in several years.

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Ubisoft’s pandemic hits Canada

Artists collaborate to imagine what a global fall of society would look like here.

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Gadgets you wish you thought of first

Hundreds of startups pitched their seriously smart ideas at SXSW. Here are four you need to know.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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The lessons of CES 2016

A breakdown of the big news from the tech show, and how it will impact marketers.

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Marketers of the Year: Bringing Samsung to life

Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.

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Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.