Electronics

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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Zulu Alpha Kilo gets its first U.S. client

The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.

Samsung Experience Store Grand Opening. November 20, 2015. Toronto, Ontario Canada.  (photo: Vito Amati)

Samsung selects Track DDB for CRM

The shop is tasked with steering data-driven strategies for the tech brand.

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John Corley named Xerox Canada president

The company vet will lead marketing, strategy and sales to help build the company’s reputation.

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Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

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Best Buy makes you feel like a kid again

The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.

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The Source brings tech to life

The retailer’s holiday campaign creates some magic around hot gifts as it prepares for more changes in the new year.

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Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”

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Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

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Cundari picks up three digital assignments

The wins have facilitated growth on its digital team, including the promotion of two new VPs.

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Dyson turns the lens on robotics

The company showed off its new robotic vacuum with a photography-focused pop-up in Toronto.

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Cannes 2016: New tech is not enough

Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.

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Hitachi focuses on humans

The new Canadian-led global campaign shows how people are at the core of the tech giant’s innovation efforts.

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Yamaha spreads the joy of music

The company shows what music can mean to the hard of hearing in its first Canadian campaign in several years.

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Ubisoft’s pandemic hits Canada

Artists collaborate to imagine what a global fall of society would look like here.