Samsung takes a 360-degree view on fears
The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.
Best Buy makes you feel like a kid again
The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.
The Source brings tech to life
The retailer’s holiday campaign creates some magic around hot gifts as it prepares for more changes in the new year.
Leon’s is making a wearable for your couch
The retailer is introducing devices on furniture that measure “Together Time.”
Ubisoft shows the sinister side of connected living
A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.
Cundari picks up three digital assignments
The wins have facilitated growth on its digital team, including the promotion of two new VPs.
Dyson turns the lens on robotics
The company showed off its new robotic vacuum with a photography-focused pop-up in Toronto.
Cannes 2016: New tech is not enough
Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.
Hitachi focuses on humans
The new Canadian-led global campaign shows how people are at the core of the tech giant’s innovation efforts.
Yamaha spreads the joy of music
The company shows what music can mean to the hard of hearing in its first Canadian campaign in several years.
Ubisoft’s pandemic hits Canada
Artists collaborate to imagine what a global fall of society would look like here.
Gadgets you wish you thought of first
Hundreds of startups pitched their seriously smart ideas at SXSW. Here are four you need to know.
Samsung goes all-out for the S7
The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.
The lessons of CES 2016
A breakdown of the big news from the tech show, and how it will impact marketers.
Marketers of the Year: Bringing Samsung to life
Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.