Electronics

Virgin Mobile spreads love to get love

To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.

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Esight aids the visually impaired

The device, a blend of Google Glass and Oculus Rift, is hunting for brand partners to help those with low vision see.

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Microsoft pops up a cafe

The tech co is going “hipster” to promote its Surface Pro 3.

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Samsung’s #TrendingNow

The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.

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Infographic: Mobile by the numbers

More than half of millennials use a smartphone while watching TV, but 84% browse unrelated content, and other interesting insights from a new study on mobile habits.

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Microsoft goes big with Xbox One

The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.

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Best Buy launches a magazine

The tech company will launch a six-times-a-year tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.

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Brands of the Year: Samsung builds up its street cred

The consumer electronics and appliances manufacturer has transformed itself into a lifestyle brand that’s become the talk of the town.

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Meet the new leaders

Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung’s new VP marketing, Mark Childs.

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Next big thing-spotting

Jason Oke shares a view of the future, from Asia.

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Future Shop launches social grants

The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.

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Colin Bettam joins Kobo as new CMO

As the eReading company prepares to move further into the foreign market, it has hired the former LG Electronics VP of marketing to strengthen its communication arsenal.

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