Experiential
The Verdict: Partners for Mental Health posts mood campaign results
Digital / Experiential / Out-of-homeOver 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.
Lego builds its base with girls
Experiential / YouthA cross-country mall tour orchestrated by Toronto-based BStreet helped launch the toy co’s new female-focused Friends line.
Mini Canada throws tiny parties
Automotive / Experiential / Screening RoomThe car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.
Budweiser bottles Jets passion
Experiential / Screening RoomThe brand has created a limited edition beer, available only in Manitoba, to celebrate the return of the Winnipeg Jets.
Nissan makes hearts race
ExperientialAn auto show installation created by Capital C used a pulse-reading machine to determine which car was right for attendees.
Nike brings local hockey to life
Experiential / Sports+EntThe sports brand has created a touring experiential hockey truck with its own personality.
Reebok Canada brings the fitness
Experiential / Screening Room / Sports & Entertainment / TelevisionThe company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.
Miele’s open Haus at IDS
Design / ExperientialThe appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.
Porter and Joe Fresh launch pretty partnership
ExperientialThe partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.
MasterCard makes Toronto ‘Priceless’
Experiential / FinancialThe credit card co expands its classic campaign with city-wide giveaways for members.
