Experiential
Why avocados are up Becel’s alley
The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.
Maytag’s more reliable Canadian home
The brand uses a news story as the hook for its Canada 150 campaign around dependability.
Hill+Knowlton Strategies gets experiential in Canada
After building a business case for two years, Jaime Shulman will lead the new XM+ practice.
Inside Bud Light’s celebrity-filled living room
DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.
Canadian Tire pops up in crowded decor space
The retailer puts experiential weight behind its Canvas line to show products in context.
Check it out: Tim Hortons gets in with the coffee snobs
The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.
Fisherman’s Friend buddies up to millennials
A sponsorship and influencer campaign that upped spending at events drives big sales results.
Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
Dave Watson joins Mosaic
The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.
Citizen Relations doubles down on experiential
The shop acquires Black Chalk Marketing, growing its North American experiential business.
Tylenol sends its love
The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.
The Walrus hits the streets
Who can speak to Canada’s quirks (and misgivings) better than a walking, talking walrus?
Campbell’s brings the Cantina to Montreal
The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.
Scents and marketability
Why marketers are following consumers’ noses in order to be remembered.
CREA offers hot tea to ease hot housing pains
An experiential activation in Toronto aims to alleviate some stress among home buyers and sellers.
