Experiential

MOCZ25

Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

nathan-dumlao-290152-unsplash

Miele spills the beans on how to cook with coffee

The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.

Wildhood

GoRVing brings a piece of the outdoors to convention centres

An experiential installation asks people to get their heads into the RV mindset, literally.

Gwyneth Paltrow Tries Out Flow Alkaline Spring Water's Latest Augmented Reality Grocery Experience at ExpoWest

Flow brings AR to the grocery aisle

The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.

tessa

Behind Toys “R” Us and Mattel’s retail partnership

How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.

Genesis-RibbonCutting-Terminal12018-12-18-8859

Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

St Michaels1

St. Michael’s hospital explores the link between poverty and health

Five interactive installations shine a light on the issue to launch a $25 million fundraising campaign.

MEC-2

MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

ClubFed

Weston Foods launches a pop-up ‘for second chances’

An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.

mujicolour

Muji colours outside the lines

Muji’s North American president on the retail strategy that’s helping the Japanese brand become a global phenomenon.

Igloofest-main

National Bank opens dryer pop-up for Igloofest

The activation for the Montreal outdoor music festival allows guests to enjoy themselves by staying warm and dry.

Anne-Marie LaBerge_BRP_cropped

MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

Riedel-02-Sept2018

Steam Whistle brews up big changes

The once-niche beer brand is exploring a further push into experiential and expanding its product portfolio.

incaseofanxiety

Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

caspermain

Casper plants roots in Canada

The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.