Experiential
‘Not’ a Wine Shop pop-up uncorks in Toronto
The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.
Scotiabank uses art to reach small businesses
“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.
Ubisoft pushes gamers to their ‘breakpoint’
To help a Ghost Recon game stand out from its own titles and the competition, the developer shows how far fans will go for early access.
Bloom mattresses pop up at Walmart
The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.
SheaMoisture encourages women of colour to ‘Be Your Beautiful’
The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.
IKEA Canada changes approach to its catalogue
The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.
BMW brings M Festival to Canada
The automaker brings high-performance M series aficionados together as its builds its experiential side.
In the aisles at Golf Town
CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.
Estee Lauder celebrates the many #ShadesOfCanada
The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.
The scoop on Baskin-Robbins’ deal with Netflix
The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.
Weed Wars: Cannabis brands get creative
Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.
Creativity comes to the fore
A growing number of below-the-line disciplines are being called upon to deliver big ideas.
Retail as a community hub
The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.
Miele spills the beans on how to cook with coffee
The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.
GoRVing brings a piece of the outdoors to convention centres
An experiential installation asks people to get their heads into the RV mindset, literally.
