Experiential

facebook contest post #1

Maytag’s more reliable Canadian home

The brand uses a news story as the hook for its Canada 150 campaign around dependability.

Jaime Shulman 1a

Hill+Knowlton Strategies gets experiential in Canada

After building a business case for two years, Jaime Shulman will lead the new XM+ practice.

budlight_livingrooms_Rooftop-18

Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

CANVAS HOUSE SPRING_SUMMER_SHOWCASE_051

Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

Latte pop-up shop (3)

Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

forhonor

Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

Mosaic-StrategyMag_Final

Dave Watson joins Mosaic

The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.

Photo_3

Citizen Relations doubles down on experiential

The shop acquires Black Chalk Marketing, growing its North American experiential business.

Tylenolcrop

Tylenol sends its love

The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.

WalrusTalks_Hero_01

The Walrus hits the streets

Who can speak to Canada’s quirks (and misgivings) better than a walking, talking walrus?

Campbells_Cantina_2 LOW RES

Campbell’s brings the Cantina to Montreal

The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.

Oasis-shelter-623x350

Scents and marketability

Why marketers are following consumers’ noses in order to be remembered.

IMG_5951-623x350

CREA offers hot tea to ease hot housing pains

An experiential activation in Toronto aims to alleviate some stress among home buyers and sellers.

image001

Check it out: eOne’s ‘wicked walk’

The film company teamed up with SapientNitro to bring Blair Witch to life for Canadians.