Experiential

Telis

The New Establishment: Budweiser’s Telis Carayannakis takes centre stage

The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.

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Tabasco elevates one-star food in a pop-up

As part of its 150th anniversary, the brand is trying to push itself as a recipe enhancer and exploring the condiments category.

Ricardo Magazine

2018 Brands of the Year: Ricardo’s recipe for success

How Ricardo Larrivee is expanding his media empire through digital platforms and smart retail.

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Uniqlo creates an online experience in store

The retailer created a pop-up that mimics its new mobile app and enables people to shop its products as though they would online.

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Momentum Worldwide Canada names first ECD

Raul Garcia joins from David&Goliath as the experiential agency shifts towards being creatively led.

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L’Oreal brings ModiFace to TIFF

The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.

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Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

NB1

Check it Out: Game, set, match for National Bank

The bank held a pop-up during the Rogers Cup in support of its sponsorship.

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Fuse Live partners with youth-focused agency

The experiential division will work with Amplify Solutions to reach students on post-secondary campuses.

influencers

Kronenbourg opens creative hub in hipster haven

The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.

Westjet

WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

Capture

Barrows’ data-collecting pop-up

An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.

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Inside the M&Ms ‘Flavour and Fun Shop’

The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.

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PRAOY Bronze: Citizen Relations plots its future path

The agency is releasing two measurement tools, while also focusing on diversification and globalization.

Into the Vine

VQA Wines toasts to cultural experiences

Ontario’s wine authority builds off its platform to host a deconstructed, multi-sensory tasting.