Experiential

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PRAOY Bronze: Citizen Relations plots its future path

The agency is releasing two measurement tools, while also focusing on diversification and globalization.

Into the Vine

VQA Wines toasts to cultural experiences

Ontario’s wine authority builds off its platform to host a deconstructed, multi-sensory tasting.

Dairyland

Check it out: The sweet taste of home

Dairyland marks its 100th anniversary by reuniting families from east to west.

Avo

Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

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Maytag’s more reliable Canadian home

The brand uses a news story as the hook for its Canada 150 campaign around dependability.

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Hill+Knowlton Strategies gets experiential in Canada

After building a business case for two years, Jaime Shulman will lead the new XM+ practice.

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Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

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Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

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Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

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Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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Dave Watson joins Mosaic

The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.

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Citizen Relations doubles down on experiential

The shop acquires Black Chalk Marketing, growing its North American experiential business.

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Tylenol sends its love

The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.

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The Walrus hits the streets

Who can speak to Canada’s quirks (and misgivings) better than a walking, talking walrus?