Check it out: Tim Hortons gets in with the coffee snobs
The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.
Fisherman’s Friend buddies up to millennials
A sponsorship and influencer campaign that upped spending at events drives big sales results.
Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
Dave Watson joins Mosaic
The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.
Citizen Relations doubles down on experiential
The shop acquires Black Chalk Marketing, growing its North American experiential business.
Tylenol sends its love
The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.
The Walrus hits the streets
Who can speak to Canada’s quirks (and misgivings) better than a walking, talking walrus?
Campbell’s brings the Cantina to Montreal
The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.
Scents and marketability
Why marketers are following consumers’ noses in order to be remembered.
CREA offers hot tea to ease hot housing pains
An experiential activation in Toronto aims to alleviate some stress among home buyers and sellers.
Check it out: eOne’s ‘wicked walk’
The film company teamed up with SapientNitro to bring Blair Witch to life for Canadians.
Loto-Quebec creates a world of entertainment
A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.
Check it out: Want to try VR logging?
Why chainsaw brand Husqvarna is the latest to give consumers an immersive virtual brand experience.
Brands share in the love of Fan Expo
How Lego and Toys”R”Us are tapping into fans’ passion at the comic and pop culture convention.
Aldo steps up its tech experience
A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.