Experiential

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Check it out: Want to try VR logging?

Why chainsaw brand Husqvarna is the latest to give consumers an immersive virtual brand experience.

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Brands share in the love of Fan Expo

How Lego and Toys “R” Us are tapping into fans’ passion at the comic and pop culture convention.

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Aldo steps up its tech experience

A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.

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Ubisoft gets kids to play in the real world

The Rabbids Amusement Center will encourage young fans of the video game series to go out and stay active.

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Coors Light to bring Snowbombing to Canada

How the music and winter sports festival fits into the brand’s strategy around one-of-a-kind events.

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Match Marketing hires new director

Glenn Young joins the shop to help grow its experiential business in Canada.

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Take a walk on the dessert side

Snack bars don’t scream “after dinner treat,” but that won’t stop Fibre 1 from tackling the evening.

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Dyson turns the lens on robotics

The company showed off its new robotic vacuum with a photography-focused pop-up in Toronto.

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How Volkswagen drove summer results

VW owners shared their camaraderie during nostalgic nights at the drive-in, organized by the brand to build loyalty.

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Samsung brings #GalaxyLife on tour

The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.

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Behind the hype of Pokemon Go

Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?

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Special K makes cravings look good

Real women dig into the brand’s Fruit Crisp bars in an informal and public photo shoot.

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Olympic Park looks to the past

A new exhibition for its 40th anniversary aims to show the Montreal facility’s diversity.

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Easy rider

Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.

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Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.