La Vie en Rose modernizes its approach by listening
The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.
Tech in Action: Levi’s smart jacket
The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.
Walmart Canada’s CMO moves to the fashion world
As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.
MFMK looks to take personal styling mass
The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.
Habs’ farm team shows off its new colours
Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.
Gildan buys American Apparel
The Canadian apparel maker acquires the fashion retailer at auction, but the fate of its stores remains unclear.
Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
Valin suits up for trans support
A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.
Roots hits the skies with Air Canada
Inside the retailer’s holiday travel strategy.
Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.
Canada Goose gets into travel
The brand creates a new adventure tour program to capture its apparel being used in authentic settings.
Frank + Oak steps up
The retailer zeroes in on its message of ambition and risk-taking in a new mass campaign.
Frank + Oak launches grant for entrepreneurs
The fund will give cash and educational opportunities to startup founders, split equally between men and women.
Clarks makes a content play
The shoe brand blended old and new art forms to promote its latest line.
Mark’s puts its approach to the test
A series of online videos focused on product innovation puts a twist on showing off features and benefits.