Fashion+Clothing

CanadaGoose

Canada Goose celebrates global communities

A new docu-series features three heroes who are ‘breaking boundaries’ and connecting with the outdoors.

frankoakdenim

Frank and Oak launches collection made from recycled denim

The fashion brand’s latest environmental effort is front-and-centre of its newest campaign and flagship store.

aldobags

Aldo begins eliminating single-use bags

The move aims to reduce both plastic and paper waste, eliminating roughly 10 million bags from circulation globally.

Lululemon-Chicago

Tracing Lululemon’s (ambitious) next steps

What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.

JackieCharest

View from the C-Suite: Cougar Shoes blends fashion and function

The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.

saxxundies

McCann Canada gets U.S. assignment with Saxx

The agency will help the premium Canadian underwear brand build its awareness south of the border.

MGD_campaign

MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

Messika

Zak Communications wins several new mandates

The PR shop has picked up assignments with Messika, Nexxus, L’Occitane and Silk Laundry so far this year.

rbcovo2

Why an OVO partnership makes sense for RBC

The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.

DSW-2

DSW kicks off new loyalty program

Shoe retailer redesigns its loyalty program based on demand for more “earn and burn” benefits for frequent shoppers.

DSC00480 (1)

How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

Alex Buhler CTO

How Indochino’s new CTO is tailoring its tech needs

Alex Buhler on what the clicks-to-mortar menswear brand is doing to fit changing consumer behaviour amid rapid expansion.

wranglerlilnasx

Tech in Action: Wrangler can tell if it’s on your booty

The jean brand capitalizes on the success of “Old Town Road” with an image recognition tool to unlock exclusive content.

Roots-Travelzoo

Roots and Travelzoo partner on branded vacations

The apparel retailer’s latest collaboration comes as it continues to evolve into a ‘premium outdoor lifestyle brand.’

JAC-JC4

Building a mid-market fashion brand in Asia

Vancouver fashion retailer JAC by JC plans to re-enter Canada ‘in a big way’ after opening 110 stores in China.