Gildan buys American Apparel
The Canadian apparel maker acquires the fashion retailer at auction, but the fate of its stores remains unclear.
Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
Valin suits up for trans support
A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.
Roots hits the skies with Air Canada
Inside the retailer’s holiday travel strategy.
Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.
Canada Goose gets into travel
The brand creates a new adventure tour program to capture its apparel being used in authentic settings.
Frank + Oak steps up
The retailer zeroes in on its message of ambition and risk-taking in a new mass campaign.
Frank + Oak launches grant for entrepreneurs
The fund will give cash and educational opportunities to startup founders, split equally between men and women.
Clarks makes a content play
The shoe brand blended old and new art forms to promote its latest line.
Mark’s puts its approach to the test
A series of online videos focused on product innovation puts a twist on showing off features and benefits.
Strategy’s Brand to Watch 2016: Reigning Champ
We look at how the made-in-Vancouver sportswear brand made a big splash this year.
Adidas focuses on performance
To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.
Canada Goose keeps it out there
The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.
Inaria picks Giants & Gentlemen
The agency is developing the soccer brand’s new positioning as it continues its expansion across North America.
Reitmans returns to denim
The retailer brings back Meghan Markle for a new fall campaign that’s all about the right pair of jeans.