Fashion+Clothing

JAC-JC4

Building a mid-market fashion brand in Asia

Vancouver fashion retailer JAC by JC plans to re-enter Canada ‘in a big way’ after opening 110 stores in China.

Mejuri-main

Tracing next steps in Mejuri’s rapid growth

With $30 million in new funding, the DTC jewellery brand plans to invest more heavily in traditional advertising.

Atrium5

The Marie Kondo Effect hits the Great White North

A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.

Dresst

Could Dresst disrupt the fashion industry?

The subscription rental startup brings a no-waste message to Canadian women with a model popularized in the U.S.

Aldo

Aldo makes new assignment as it continues to build omni-channel capabilities

The footwear retailer picks Jane Gill PR to promote its collections.

North_RB1H

Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

saxx

Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

New Balance

New Balance re-launches the 997 with help of Toronto artists

The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.

Zara-fashion1

Lux fashion shoppers also look at affordable brands

New data from SEMrush reveals those who shop at upscale brands are also visiting mass retailers online.

Joe-Fresh

Joe Fresh taps into the joy of the outdoors

The Loblaw retail banner is launching its spring collection with a campaign focused on its customers’ diverse talents.

warbyparkerAR

Warby Parker adds AR to its app

The new function gives customers the ability to try on frames from the online-first eyewear retailer.

Ardene2

Ardene appeals to Gen Z with a more inclusive message

The retailer’s new campaign includes a more diverse cast of women to match the sensibilities of its young customers.

canadagoose

Canada Goose aims to celebrate and support Inuit craftsmanship

A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

CG_Holiday_FW18_ATL_Hero_Alyssa_12_0130

Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.