Fashion+Clothing

The Local 2

Are men Lululemon’s billion dollar opportunity?

“This Is Yoga” carries forward CEO Laurent Potdevin’s ambitions for growth.

Levitt2

Jonathan Levitt leaves Reitmans

After just over a year, the retailer’s brand-spanning CMO has departed.

Penningtons

Check it out: Penningtons’ powerful song

The brand teams up with a dance company for an emotional surprise in its latest uncompromising social video.

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Lululemon shifts its perspective for first global campaign

The brand aims to “get off the mat” by bringing the philosophy of yoga to other walks of life.

Aldo1

Behind Aldo’s ecommerce updates

A new look with new content keeps the shoe seller competitive in a tight retail tech race.

reitmans

Reitmans taps into style habits

The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.

StewartClark3

Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

ECommerce

Frank + Oak adds AI to improve customer recommendations

New machine learning software from Propulse is an integral part of a new customer subscription service.

UNIQLO Canada-UNIQLO Announces Expansion into British Columbia i

Uniqlo expands to B.C.

Following its Toronto debut, the retailer is set to open a new location in the Vancouver area.

SilvioLeonardi

Timex aims for the unexpected

Disrupted by massive competitors, Silvio Leonardi advocates for cautious innovation to find new customers.

Pop-Up_3

A new concept, new strategy, new target for Sears

Three ways the retailer is hoping to turn around sales and target younger shoppers.

MinistryOfSupply

Tech In Action: 3D knitting hits retail

A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.

VieRose

La Vie en Rose modernizes its approach by listening

The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.

levigooglejacket

Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.

sandrasanderson

Walmart Canada’s CMO moves to the fashion world

As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.