Fashion+Clothing

VieRose

La Vie en Rose modernizes its approach by listening

The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.

levigooglejacket

Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.

sandrasanderson

Walmart Canada’s CMO moves to the fashion world

As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.

MFMK

MFMK looks to take personal styling mass

The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

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Gildan buys American Apparel

The Canadian apparel maker acquires the fashion retailer at auction, but the fate of its stores remains unclear.

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Sephora picks National

The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.

valin

Valin suits up for trans support

A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.

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Roots hits the skies with Air Canada

Inside the retailer’s holiday travel strategy.

Penningtons

Penningtons brings AR in store

The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.

canadagoose

Canada Goose gets into travel

The brand creates a new adventure tour program to capture its apparel being used in authentic settings.

frankoakstepup

Frank + Oak steps up

The retailer zeroes in on its message of ambition and risk-taking in a new mass campaign.

5050

Frank + Oak launches grant for entrepreneurs

The fund will give cash and educational opportunities to startup founders, split equally between men and women.

Clarks2

Clarks makes a content play

The shoe brand blended old and new art forms to promote its latest line.

markswrestler

Mark’s puts its approach to the test

A series of online videos focused on product innovation puts a twist on showing off features and benefits.