Fashion+Clothing

North_RB1H

Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

saxx

Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

New Balance

New Balance re-launches the 997 with help of Toronto artists

The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.

Zara-fashion1

Lux fashion shoppers also look at affordable brands

New data from SEMrush reveals those who shop at upscale brands are also visiting mass retailers online.

Joe-Fresh

Joe Fresh taps into the joy of the outdoors

The Loblaw retail banner is launching its spring collection with a campaign focused on its customers’ diverse talents.

warbyparkerAR

Warby Parker adds AR to its app

The new function gives customers the ability to try on frames from the online-first eyewear retailer.

Ardene2

Ardene appeals to Gen Z with a more inclusive message

The retailer’s new campaign includes a more diverse cast of women to match the sensibilities of its young customers.

canadagoose

Canada Goose aims to celebrate and support Inuit craftsmanship

A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

CG_Holiday_FW18_ATL_Hero_Alyssa_12_0130

Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.

jeanmachine

Jean Machine to shut its doors

All 24 of the retailer’s remaining stores will be closed in early 2019.

226702773_ddcc5048a2_o

L.L.Bean comes to Canada

The outdoor fashion brand is now selling its products in Canadian stores, with plans to launch its own retail space in 2019.

Hero Image 4

Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

houseofvans

Going hands-on with House of Vans

The skate and shoe brand will host performances, markets and clinics based around creativity and culture.

vanparty

Lululemon strikes a party pose

The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.