Fashion+Clothing

TheRisk

Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

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Faux fur store hosts faux sale

Furious Fur uses savings-inspired language to draw attention to plight of animals used in the fur trade.

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Tech in Action: Levi’s automates product drops and pick-ups

Codes and carousels help make a more enjoyable way to get limited edition denim.

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Babcock may be gone, but his socks live on with a different name

The brand now known as Major League Socks launches a social campaign to extend its reach beyond Leafs fans.

Roots

Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.

Knix

How one of Canada’s fastest-growing DTC brands is entering retail

As a body-positive women’s intimates brand, Knix looks to “redefine the change room experience” in one of its first two physical stores.

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View from the C-Suite: Lacoste bites into new demos

Canadian VP Gregoire Brasset explains the strategy behind the French apparel maker’s recent streetwear-inspired collabs.

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What influences Canadian fashion shoppers?

A survey shows what factors impact the purchase journey, both in-store and online.

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The North Face goes big to talk about functionality

One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.

Baffin

Baffin slows down to stand out

The footwear brand’s recent acquisition by Canada Goose helps it put more muscle behind a poetry-centric campaign.

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Rudsak picks new AOR

Boutique agency The Brand is Female, founded by Eva Hartling, will support the company’s strategic roadmap as it eyes international expansion.

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Addition Elle puts the fashion industry on notice

The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.

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Adidas turns transit passes into scratch cards with AR

An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.

AI

The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

focalstryon

North extends reach with virtual try-on tool

The smart glasses company is looking to provide remote fittings to expand the market for its Focals smart glasses.