Fashion+Clothing

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Gildan buys American Apparel

The Canadian apparel maker acquires the fashion retailer at auction, but the fate of its stores remains unclear.

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Sephora picks National

The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.

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Valin suits up for trans support

A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.

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Roots hits the skies with Air Canada

Inside the retailer’s holiday travel strategy.

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Penningtons brings AR in store

The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.

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Canada Goose gets into travel

The brand creates a new adventure tour program to capture its apparel being used in authentic settings.

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Frank + Oak steps up

The retailer zeroes in on its message of ambition and risk-taking in a new mass campaign.

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Frank + Oak launches grant for entrepreneurs

The fund will give cash and educational opportunities to startup founders, split equally between men and women.

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Clarks makes a content play

The shoe brand blended old and new art forms to promote its latest line.

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Mark’s puts its approach to the test

A series of online videos focused on product innovation puts a twist on showing off features and benefits.

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Strategy’s Brand to Watch 2016: Reigning Champ

We look at how the made-in-Vancouver sportswear brand made a big splash this year.

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Adidas focuses on performance

To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.

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Canada Goose keeps it out there

The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.

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Inaria picks Giants & Gentlemen

The agency is developing the soccer brand’s new positioning as it continues its expansion across North America.

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Reitmans returns to denim

The retailer brings back Meghan Markle for a new fall campaign that’s all about the right pair of jeans.