Reitmans taps into style habits
The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.
Canada Goose names new North American marketing VP
Stewart Clark arrives from Reebok as the winter wear brand hits its stride.
Frank + Oak adds AI to improve customer recommendations
New machine learning software from Propulse is an integral part of a new customer subscription service.
Uniqlo expands to B.C.
Following its Toronto debut, the retailer is set to open a new location in the Vancouver area.
Timex aims for the unexpected
Disrupted by massive competitors, Silvio Leonardi advocates for cautious innovation to find new customers.
A new concept, new strategy, new target for Sears
Three ways the retailer is hoping to turn around sales and target younger shoppers.
Tech In Action: 3D knitting hits retail
A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.
La Vie en Rose modernizes its approach by listening
The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.
Tech in Action: Levi’s smart jacket
The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.
Walmart Canada’s CMO moves to the fashion world
As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.
MFMK looks to take personal styling mass
The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.
Habs’ farm team shows off its new colours
Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.
Gildan buys American Apparel
The Canadian apparel maker acquires the fashion retailer at auction, but the fate of its stores remains unclear.
Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
Valin suits up for trans support
A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.