Fashion+Clothing

Lequipeur

L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.

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Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

SAXX underwear

Why SAXX has shifted to purpose-driven marketing

The brand is looking through an anthropological lens to find the connection between men’s undergarments and social change.

Timberland

Timberland to push further into Canada

Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.

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ASOS rolls out visual search

The online fashion retailer’s image recognition tech is now available in Canada.

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Harry Rosen updates its look

The retailer evolves alongside menswear trends with its first TV ads and a campaign supporting a made-to-measure brand.

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North Face and FitSpirit partner on women’s initiative

How the apparel brand’s global platform, focused on diversifying its campaigns and products, is coming to life in Canada.

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General Mills runs character-themed sock promotion

A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.

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ASICS opens first Canadian flagship

The new Toronto store brings the apparel brand’s performance and lifestyle products under one roof.

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Chico’s encourages women to be bold about their age

The women’s fashion retailer launches a brand refresh that capitalizes on an empowering social tension.

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K-Swiss aims to ‘crush’ its entrepreneurship positioning

The sneaker brand returns to the Canadian market with a limited-edition shoe and a strategy to win success-minded consumers.

HYBAstore

Hyba stores set to close

The line will still be sold through Reitmans as the company takes a different approach to grow the accessible activewear brand.

New Balance3

New Balance declares its independence

The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.

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Lululemon names new marketing leadership

Following the abrupt resignation of its CEO, Celeste Burgoyne takes over all brand-facing aspects at the activewear brand.

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Giant Tiger brings back women’s essentials

The launch of the new Carisma label marks the latest step in the evolution of the discount retailer’s merchandising strategy.