Fashion+Clothing

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Louis Garneau Sports partners with Cossette

The agency will work with the cycling company on marketing, communications and a business transformation strategy.

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Grayes has a bright new campaign

The Canadian workwear brand enlists four “driven” women to design and model pieces for its new capsule collection.

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Nordstrom enlists comedians as its latest models

The retailer brings the fun back to fashion to promote this year’s Anniversary Sale.

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MTV partners with OneMeth on streetwear collection

A pop-up store is also showcasing the intersection of the fashion and music worlds.

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Mark’s celebrates the dependability of dads

In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.

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Adidas Canada appoints head of ecommerce

Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.

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Hudson’s Bay to sell Gilt

Divesting from the flash-sale fashion site is one way the company is looking to improve its profitability.

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Sport Chek opens up concept store just for kids

The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.

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L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.

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Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

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Why SAXX has shifted to purpose-driven marketing

The brand is looking through an anthropological lens to find the connection between men’s undergarments and social change.

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Timberland to push further into Canada

Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.

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ASOS rolls out visual search

The online fashion retailer’s image recognition tech is now available in Canada.

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Harry Rosen updates its look

The retailer evolves alongside menswear trends with its first TV ads and a campaign supporting a made-to-measure brand.

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North Face and FitSpirit partner on women’s initiative

How the apparel brand’s global platform, focused on diversifying its campaigns and products, is coming to life in Canada.