Fashion+Clothing

sportchekdance

Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

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Clearly hires its first CTO

Alex Buhler gets oversight of the eyewear retailer’s analytics, digital and merchandising teams as it redefines its tech strategy.

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Lululemon aims for a progressive take on masculinity

The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”

LequipeurShoes

Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

JonGott

Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

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Indochino evolves its CMO role

Retail and online revenues now fall under Peter Housley’s single strategy.

AE1

Addition Elle gets serious about U.S. expansion

An ecommerce portal for the retailer’s American fans signals new investments to capitalize on past success.

FashionRunway

Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

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Handled bets on demand for personal shopping

The new mobile-based company aims to be a cheaper alternative to existing services.

Cash Desk Roots Cabin Yorkdale

Roots debuts a new store concept

The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.

Knit

Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.

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A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.

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Mark’s breaks in a new jean campaign

The retailer brings a more aspirational approach to functional messaging to attract a younger consumer.

Browns

Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

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Adidas adds Toronto to its global neighbourhood

A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.