Fashion+Clothing

MGD_campaign

MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

Messika

Zak Communications wins several new mandates

The PR shop has picked up assignments with Messika, Nexxus, L’Occitane and Silk Laundry so far this year.

rbcovo2

Why an OVO partnership makes sense for RBC

The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.

DSW-2

DSW kicks off new loyalty program

Shoe retailer redesigns its loyalty program based on demand for more “earn and burn” benefits for frequent shoppers.

DSC00480 (1)

How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

Alex Buhler CTO

How Indochino’s new CTO is tailoring its tech needs

Alex Buhler on what the clicks-to-mortar menswear brand is doing to fit changing consumer behaviour amid rapid expansion.

wranglerlilnasx

Tech in Action: Wrangler can tell if it’s on your booty

The jean brand capitalizes on the success of “Old Town Road” with an image recognition tool to unlock exclusive content.

Roots-Travelzoo

Roots and Travelzoo partner on branded vacations

The apparel retailer’s latest collaboration comes as it continues to evolve into a ‘premium outdoor lifestyle brand.’

JAC-JC4

Building a mid-market fashion brand in Asia

Vancouver fashion retailer JAC by JC plans to re-enter Canada ‘in a big way’ after opening 110 stores in China.

Mejuri-main

Tracing next steps in Mejuri’s rapid growth

With $30 million in new funding, the DTC jewellery brand plans to invest more heavily in traditional advertising.

Atrium5

The Marie Kondo Effect hits the Great White North

A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.

Dresst

Could Dresst disrupt the fashion industry?

The subscription rental startup brings a no-waste message to Canadian women with a model popularized in the U.S.

Aldo

Aldo makes new assignment as it continues to build omni-channel capabilities

The footwear retailer picks Jane Gill PR to promote its collections.

North_RB1H

Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

saxx

Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.