Fashion+Clothing
H&M’s eco-friendly couture
Fashion+ClothingThe retailer is expanding its sustainable Conscious Collection into a haute couture line, with promotion focused on in-store displays and PR.
Lululemon inspires socially
Digital / Fashion+ClothingThe clothing co’s brand experience manager explains the rationale behind its robust social media presence.
Colton’s taps exclusivity
Design / Fashion+ClothingKaracters helps launch the members-only B.C. clothing retailer, which offers “Personal Couture” in a Parisian-style penthouse.
Target to launch Toronto pop-up
Fashion+ClothingThe US chain will launch the one-day event next week with items from its limited edition Jason Wu collection.
Nike sponsors first national track and field event
Fashion+Clothing / Sporting+Recreational Pro / YouthThe brand looks to reach emerging high school athletes as a result of the partnership with School Sport Canada and Trojan One.
Le Château’s chic new look
Fashion+Clothing / RetailThe retailer is rolling out a makeover as a higher end fashion destination with the launch of redesigned stores across the country.
Danier gets its runway groove on
Fashion+ClothingWith designer collaborations and a fresh retail concept, Jennifer Steckel Elliott is giving a 40-year-old leather brand a makeover.
The Bay adds retro warmth
Fashion+ClothingA campaign by Red Lion launches the new Company of Adventurers clothing line.
Harry Rosen broadens target for holidays
Fashion+Clothing / Out-of-homeThe men’s brand goes out-of-home to reach gift-givers during the festive season.
Smartset’s ‘in-between’ campaign
Fashion+Clothing / WomenThe Canadian retailer has launched a multimedia effort targeting women in their late 20s.
