Fashion+Clothing

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Mark’s debuts new, working-class brand platform

The retailer hopes “Well Worn” will provide a clear brand identity as it attempts to expand to new audiences.

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Tech In Action: From virtual to real glasses

A simple AR tool for an eyewear retailer helps find fashion-forward frames faster.

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ASICS’ Canadian marketer brings ‘I Move Me’ to North America

The apparel brand’s first major campaign in 20 years aims for newer, younger consumers.

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Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

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Clearly hires its first CTO

Alex Buhler gets oversight of the eyewear retailer’s analytics, digital and merchandising teams as it redefines its tech strategy.

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Lululemon aims for a progressive take on masculinity

The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”

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Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

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Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

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Indochino evolves its CMO role

Retail and online revenues now fall under Peter Housley’s single strategy.

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Addition Elle gets serious about U.S. expansion

An ecommerce portal for the retailer’s American fans signals new investments to capitalize on past success.

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Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

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Handled bets on demand for personal shopping

The new mobile-based company aims to be a cheaper alternative to existing services.

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Roots debuts a new store concept

The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.

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Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.

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A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.