Fashion+Clothing

Cash Desk Roots Cabin Yorkdale

Roots debuts a new store concept

The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.

Knit

Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.

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A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.

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Mark’s breaks in a new jean campaign

The retailer brings a more aspirational approach to functional messaging to attract a younger consumer.

Browns

Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

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Adidas adds Toronto to its global neighbourhood

A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.

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Bluenotes ditches retouching in its fall campaign

The retailer is helping young people focus on what’s “real” as it moves to be more of an aspirational brand.

frankoak

Frank + Oak escapes from fashion traditions

The company is adopting a new strategy, breaking away from seasonal approaches to new product launches.

Aldo

Aldo Group expands with U.S. Camuto acquisition

The Montreal-based company adds to its footwear and accessories business.

Loblaw Companies Limited - Joe Fresh-Joe Fresh to Launch Extende

Joe Fresh adds to its range of sizes

Shoppers can buy up to size 22 in the retailer’s fall collection, which comes with a new family-focused campaign.

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Aldo ‘hearts’ individuality

The fashion retailer turns to influencers and their passions for its global fall campaign.

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Herschel modernizes the lemonade stand

A summer retail execution is the conduit to show off the brand’s design chops ahead of its first standalone store opening.

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Canadian women choosing comfort over trends

A new survey gives a snapshot of how female consumers are shopping for fashion in the changing retail landscape.

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Tech in Action: Nike’s AR treasure hunt

An update to the brand’s SNKRS app rewards sneaker heads for going the extra step.

The Local 2

Are men Lululemon’s billion dollar opportunity?

“This Is Yoga” carries forward CEO Laurent Potdevin’s ambitions for growth.