Fashion+Clothing

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K-Swiss aims to ‘crush’ its entrepreneurship positioning

The sneaker brand returns to the Canadian market with a limited-edition shoe and a strategy to win success-minded consumers.

HYBAstore

Hyba stores set to close

The line will still be sold through Reitmans as the company takes a different approach to grow the accessible activewear brand.

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New Balance declares its independence

The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.

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Lululemon names new marketing leadership

Following the abrupt resignation of its CEO, Celeste Burgoyne takes over all brand-facing aspects at the activewear brand.

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Giant Tiger brings back women’s essentials

The launch of the new Carisma label marks the latest step in the evolution of the discount retailer’s merchandising strategy.

Life Is Good - Power of Optimism

Life is Good taps the power of happy thoughts

The apparel brand’s Power of Optimism Machine allows customers to pour themselves a glass half full of positivity.

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Canada Goose embraces the winter weather

The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.

Nike

Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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What’s getting old is new again: column

Lg2′s Keith Barry on how growing up means rethinking what you thought you knew about millennials.

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Frank and Oak celebrates our differences

The clothing brand launches a new unisex collection and CSR campaign to support immigrant women and equality.

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Check it out: Peoples Jewellers’ fishy necklace

The jewelry brand makes a one-of-a-kind gift for a pair of penguins at the Toronto Zoo.

Knixwear

Fitness meets underwear in co-branded pop-up

Guests can join a BodyLove workout class on the main floor, and then browse Knixwear intimates upstairs.

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Mark’s debuts new, working-class brand platform

The retailer hopes “Well Worn” will provide a clear brand identity as it attempts to expand to new audiences.

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Tech In Action: From virtual to real glasses

A simple AR tool for an eyewear retailer helps find fashion-forward frames faster.

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ASICS’ Canadian marketer brings ‘I Move Me’ to North America

The apparel brand’s first major campaign in 20 years aims for newer, younger consumers.