Fashion+Clothing

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Strategy’s Brand to Watch 2016: Reigning Champ

We look at how the made-in-Vancouver sportswear brand made a big splash this year.

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Adidas focuses on performance

To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.

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Canada Goose keeps it out there

The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.

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Inaria picks Giants & Gentlemen

The agency is developing the soccer brand’s new positioning as it continues its expansion across North America.

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Reitmans returns to denim

The retailer brings back Meghan Markle for a new fall campaign that’s all about the right pair of jeans.

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Sears goes omni-channel for autumn

The retailer revamps its fall catalogue as it continues on its reinvention path.

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Check it out: Simons sets sail

The retailer uses a near century-old schooner to bring over wares from Europe.

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Mark’s gets to the point

A no-nonsense campaign focuses on jeans and showcases the retailer’s new tone.

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Aldo steps up its tech experience

A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.

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New Balance vs. the gym

The brand’s new campaign introduces a global tagline to Canada and makes fitness centres an antagonist.

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Roots strikes a different chord

The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.

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Rudsak expands retail presence

The brand’s first Ottawa location and new “niche boutique” in Montreal continue its calculated expansion strategy.

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P.K. Subban lends his taste to RW & Co.

Despite leaving Canada, the NHL star has expanded his relationship with the retailer by designing his own collection.

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Check it out: Frank + Oak’s blast from the past

New online spots showcase the brand’s (debatable) role in history.

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Joe Fresh president heads to Holt Renfrew

Mario Grauso will take the role in September, as Mark Derbyshire steps down after seven years.