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Dove

Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.

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Ogilvy rebrands and reorganizes its network

The agency eliminates sub-brands, bolsters its consulting offering and plans a launch for a digital collaboration platform.

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Cossette wins double Best of Show at Marketing Awards

The agency took top honours for its work with McDonald’s and SickKids.

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Havas opens AI centre in Montreal

The hub will find applied uses of the tech for the holding company’s clients around the globe.

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Cannabis advertising rules come closer to passing

The Senate’s line-by-line reading of Bill C-45 begin to provide some certainty around what will and won’t be allowed.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.

Montreal

Tourisme Montreal goes for the young at heart

The new “Never Grow Up” platform has set its sights on showing the city’s personality to tourists around the globe.

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Publicis Groupe offers a first look at Marcel

The holding company demoed its much-hyped global collaboration platform and gave more details about its launch.

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Cossette and Stradigi AI launch joint venture

The agency’s creative talent will collaborate with scientists that have a track record in applied artificial intelligence.

Mark Childs

Samsung CMO heads to Metrolinx

Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.

Zoom

Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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Aurora Cannabis to acquire MedReleaf

A new cannabis giant is set to be formed with increased production capacity and a wide portfolio of brands.

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Google I/O announcements to pay attention to

How the tech giant is building AI into even more of its products and services.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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F8 announcements marketers should care about

From data to AR to the growing popularity of Stories, what you should take away from Facebook’s annual developer’s conference.