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Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

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Mary De Paoli heads to RBC

The Sun Life Financial CMO is moving on to RBC in a new role at the bank.

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Senior layoffs at Lowe Roche

Jane Murray, one of the agency’s ECDs, is among an undisclosed number of layoffs that are part of a restructuring.

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Lowe Roche’s new leadership

Marie-Lise Campeau and Jeff Dack have been promoted and will head up the agency as co-presidents.

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One Advertising plays in the Sandbox

The Toronto independent, along with three American shops, have joined together.

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Todd Mackie and Denise Rossetto land at BBDO

The creative duo will bring their award-winning track record to the agency as its new ECDs.

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David Leonard leaves DDB for MacLaren

Leonard takes over leadership from the departing Doug Turney, as the president and COO role at DDB is given to Lance Saunders.

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Todd Mackie and Denise Rossetto leave DS+P

The partners and co-ECDs have left to pursue other opportunities.

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Canada Dry Mott’s new product love affair

Product innovation tends to fail. So why is the beverage co banking on new product launches? The simple answer: it’s working.

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Cause + Actions Awards 2015

Bell rides away with the top prize in this year’s awards that celebrate the best cause campaigns in the country.

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Yes we Cannes: All about the kids

Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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BCON wrap: seven lessons on branded content

From how to work with The Onion to creating “content on steroids,” here are a few key takeaways from yesterday’s event.

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Yes we Cannes: Campaigns for a cause

Our look at potential Canadian contenders at Cannes highlights two campaigns focused on bringing about positive change.

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Yes we Cannes: Dads and a colourful doc

Our look at this year’s Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.