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Hot and cold trends of 2015

From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.

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SickKids unpauses the lives of patients

A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”

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Dave Lafond departs Cossette

Melanie Dunn will take over responsibility for English Canada in the interim as Lafond pursues other opportunities.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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Brands of the Year: Smoke’s goes from small fry to gravy train conductor

The brand is no couch potato, with its sights set on a global empire of restaurants.

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Brands of the Year: Epic Meal Time is no longer the little guy

How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.

Host Jessi Cruickshank entertains the audience.

Photo Gallery: PROMO! Awards 2015

Take a peek inside the CAPMA event that honoured the best in brand activation.

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Brands of the Year: Desjardins breaks through borders

How the Quebec-based financial co is making a splash in the rest of Canada.

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Brent Choi named CCO at JWT New York

Choi adds creative leadership at the agency’s headquarters to his duties in Canada, as previous NYC CCO Adam Kerj departs.

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Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

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Carmilla snags PROMO! Awards Best of Show

The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.

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Lowe Roche to close its doors

After 24 years, the shop has been closed by IPG, citing difficulty to provide the range of capabilities demanded by clients.

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BBDO restructures, reabsorbs Proximity

What was once the agency’s digital arm will be focused entirely on data-driven CRM as an internal discipline.

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The&Partnership names new president and ECD

Former colleagues Christopher Andrews and Ron Smrczek will lead the agency’s Canadian operations.

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Publicis hires Max Valiquette

The agency’s new VP of strategic planning will lead the practice in the Toronto office.