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The choice is yours

123W’s Scot Keith on five reasons why clients might consider hiring multiple agency partners.

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Smoke’s plan for global domination

The poutine chain is expanding into burritos and weiners, and plans to have 1,300 new locations by 2020.

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Cheerios’ anti-diet mission

In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”

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Grolsch’s creative connections

Don’t let this European beer’s 400 years fool you. It’s stayed fresh, thanks to collaborations with contemporary artists and forward-thinking partners, like Vice.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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Melanie Dunn to lead Cossette Canada

The agency’s former head in Quebec has been named president and CEO for all Canadian offices.

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Mykolyn’s new ride

On the eve of his retirement from the ad biz, long-time Taxi creative leader Steve Mykolyn talks about his achievements, the thrill of doing good and being the dumbest guy in the room.

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MacLaren McCann hires Darren Clarke

The agency’s new chief creative officer joins after seven years at Taxi to provide creative leadership across its offices.

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Cossette wins SickKids account

The account moves to the agency after a long-term relationship with JWT Canada.

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More headed to Zulu’s creative team

TBWA creative team Guilherme Bermejo and Nicholas Doerr will join incoming ECD Allen Oke at Zulu Alpha Kilo.

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Michael Murray joins Publicis

The agency’s new VP and creative director joins to lead work on Rogers after four months at SapientNitro.

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Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies Publicis and JWT took home top honours at last night’s award show.

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Nancy Crimi-Lamanna joins FCB

The former BBDO exec will work alongside the recently-promoted Jeff Hilts to lead FCB’s day-to-day creative.

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Gaetan Namouric leaves Bleublancrouge

The head of creative departs to start his own company.

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Koodo gets satisfaction

El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.