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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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2018 CRC: Cossette’s got global goals

The #1 CRC agency is in the midst of a creative renaissance, thanks to top CDs Carlos Moreno and Peter Ignazi at the helm.

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The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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San Rafael ’71 gets a head start on cannabis branding

MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.

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Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

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McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

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Huggies shows a different side of ‘No Baby Unhugged’

The diaper brand explores new, sensitive territory to mark the opening of a baby hugging program in Nanaimo, B.C.

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The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

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Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

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Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.

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Shortlists for 2018 Creative Report Card revealed

SickKids, Molson Coors and Farnham all reappear on the brands list. Are you also in the running for a top spot?

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What will weed retail look like?

A look at what we know so far about how the sale of recreational cannabis will work from province to province.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

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Wealthsimple looks on the bright side

The online investment platform shifts from relating to feelings of financial anxiety to showing a path to success.