Featured

tokyosmokecropped

Tokyo Smoke sparks up a mass campaign

The brand’s first-ever marketing push puts 10/17 (Canada’s day to legalize cannabis) in the hero seat.

SidLee-hires

Lg2 Toronto launches design and branding discipline

The new offering, supported by three hires, follows the agency’s expansion in Toronto.

ikealamp2

IKEA reuses a classic spot

A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.

Martin Coyle

Molson Coors’ CMO discusses growing the Canadian beer segment

Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.

Kobo2

Why Kobo chose to partner with Walmart in the U.S.

The Toronto-based ebook company brings its international retail strategy to a market dominated by big players.

NordstromTrueNordtrio

Nordstrom launches first national Canadian campaign

The retailer emphasizes the cultural values that have made it feel welcome in the “True Nord.”

Scotiabank-featured2

Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

AirCanada1

Air Canada to acquire Aeroplan from Aimia

The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.

FreshCity

How a subscription grocery company is entering retail

Toronto’s Fresh City Farms used data from its ecommerce store to choose its first “true” retail location.

connor-limbocker-477373-unsplash

Ontario to privatize cannabis sales

Consumers will only buy online until storefronts open in April 2019, with several companies eager to get into the market.

PetroCanada-small

Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

accorhotels

AccorHotels drives travel recommendations with biometrics

The company is promoting its loyalty program with a platform that measures reactions to dozens of images.

Sephora-featured

Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

walmart

Walmart’s ode to parents

The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.

reallyyou2

Reitmans gets inspired by its customers

A new brand platform aims to celebrate the real everyday moments of a diverse range of Canadian women.