Featured » strategy

Featured

Chaney, Jason

2018 CRC: From ad world to fintech

The #1 planner Jason Chaney on how he’s applying his CSO skillset to his new post at Koho.

carigjames

2018 CRC: Creatives to watch

Top CW Craig McIntosh and AD Jaimes Zentil discuss their process and how fighting like brothers helps brainstorming.

Hero_SM1

2018 CRC: Brands join SickKids’ fight

This year’s top advertiser on how it’s collaborating with corporate partners.

Sid Lee2

Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

carlospeterft

2018 CRC: Cossette’s got global goals

The #1 CRC agency is in the midst of a creative renaissance, thanks to top CDs Carlos Moreno and Peter Ignazi at the helm.

CRC1

The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

_DSC3796

SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

San Rafael 71 OOH Billboard 420_English

San Rafael ’71 gets a head start on cannabis branding

MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.

SportCheck2

Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

bmxb

McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

No Baby Unhugged

Huggies shows a different side of ‘No Baby Unhugged’

The diaper brand explores new, sensitive territory to mark the opening of a baby hugging program in Nanaimo, B.C.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

Canadian Tire Olympics

Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

budweiserredlight2018

Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.

CRC

Shortlists for 2018 Creative Report Card revealed

SickKids, Molson Coors and Farnham all reappear on the brands list. Are you also in the running for a top spot?