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The&Partnership, Cossette strike partnership on Telus

A dedicated team pulling talent from both agencies will handle creative, digital and media work for the brand.

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L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.

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Cannes Lions Digest: The record-breaking year

The final tallies, the final winners and final thoughts from inside the jury room.

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What going awards-free means for Publicis next year

How far will the ripples from the year-long spending hiatus go?

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The internal and external challenges of sustainability branding

It’s a big CSR focus, and Frances Edmonds is helping HP Canada build its brand around it.

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Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

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Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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IKEA picks Rethink as new AOR

Following a four month review process, all three agency offices will contribute to the national creative assignment.

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TD gets ‘ready’ for change

CMO Theresa McLaughlin on the bank’s upgraded green chair and refreshed positioning.

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Inside Vice’s plans for Virtue in Canada

How the media co’s in-house ad agency aims to be a millennial specialist, and why it won’t try to steal AOR business.

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Designing a nation

Greg Durrell’s upcoming documentary records the overlooked history of Canadian design’s golden age.

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Pairing Molson’s history with Montreal’s

The company partners with an AR app to show its founder’s impact on the city’s development.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

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What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.