Financial+Insurance

ING Cafe

Banks want to be where the customers are

Financial institutions are increasingly taking a page from traditional retailers in how they communicate to consumers at the storefront level.

AMEX

American Express partners with Toronto Pearson

The credit card co is putting an emphasis on customer service with a new partnership that enables it to offer travellers a range of airport perks.

Manulife

Manulife creates an unsettling scenario

The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.

RBCBlueWaterProject-300x154

RBC says it’s time to care

The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.

VisaOlympic-300x173

Visa sets off a social cheer

The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.

TD_Net-Zero_Branch

TD really is the green bank

From tree-planting events to a bank branch that creates more energy than it uses, the financial institution is making good on its commitment to the environment.

TheRichnessProject-300x216

Scotiabank shares the wealth

The bank has launched a social media site aimed at sharing life’s non-monetary rewards.

3

ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.

Visa

Visa shares your playoff pain

The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.

Got_tax_pain_SUPER_300DPI-300x168

H&R Block takes another stab at curing “Tax Pain”

The tax preparation firm adds prices to its TV spots to entice customers.

CdnDirectInsurance

Canadian Direct Insurance keeps advertising simple

The Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.

ROB_SPO_P07239_clean

Banking on RBC

An animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.

Entry-form-2

Coast Capital likes social

The brand’s first Facebook contest, developed by Rethink, let Canadians pick their own prizes.

Amex

Amex tells you where to go

The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.