Financial+Insurance

Cash is dead, long live cash

Given the adoption of mobile payments and recent pushes to use plastic, could the end be near for bills and coins?

Tangerine’s racing trains

In the bank’s first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.

rbc

RBC parodies film trailers

The first-time homebuyer campaign promotes a fictional movie.

Scotia SCENE Clapper Screen 02

CASSIES Bronze: Scotiabank takes fans to the movies

The bank surprised customers with a free movie-going experience and captured it on camera to increase membership to its Scene program.

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Marketers of the Year: Duncan Hannay takes ‘richness’ to the next level

As this year’s overall winner, the SVP and head of Canadian marketing at Scotiabank evolves its well-known tagline and further boosts sponsorships in a stellar year for the bank.

Copied from Media in Canada - Amex

American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

Copied from Media in Canada - money1

Cossette resigns BMO account

The agency, which has worked with the bank for close to 13 years, will not participate in an upcoming review.

Copied from Media in Canada - interac etransfer

Interac asks students to get creative

The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.

Copied from Media in Canada - CPA Canada

Professional accountants hit the big leagues

The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.

Copied from Media in Canada - ING cheque

ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

Copied from Media in Canada - ING car

ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.

Copied from Media in Canada - ING postings

ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.

Copied from Media in Canada - BMO

BMO’s ‘great feelings’

The financial institution was one of many Canadian brands to leverage Sunday’s Super Bowl, with a new campaign around its “making money make sense” message.