Financial+Insurance

News

CIBC looks to its leader

In a new national TV ad, the bank is putting its CEO front and centre.

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PC Financial Galen-ifies its marketing

The Loblaw spokesperson – and company chairman – will be the face of the banking brand’s largest-scale media and marketing campaign in over a decade.

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Scotiabank invests in Facebook

The financial institution’s Facebook page has turned it into a content producer with a touring camera crew.

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Capital C basks in (the) Sun Life

The Toronto-based agency is chosen as Sun Life Financial’s Canadian AOR.

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Watercooler: Asking Canadians ‘Which bank offers you the best brand experience?’

TD Canada Trust 22.79%

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BMO thinks outside the bank

Groceries, laundry and Pamela Wallin podcasts brought to you by…BMO?

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Don’t bank on it

Brand experience is, by default, a loyalty strategy. It is not an acquisition strategy – unless you are talking about referrals from happy customers.

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Big gain

Scotiabank’s marketing team just got a little richer with the hire of Cynthia Stark to the newly created post of director, marketing planning.

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Outstanding new campaigns

Size matters

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Information-based success: Capital One’s Clinton Braganza

‘Hands in my pocket, hands in my pocket, hands in my pocket.’ Go ahead, sing along. You know you want to.

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Burning up the headlines

‘Burn Rate,’ the latest campaign from Toronto-based investment firm Mackenzie Investments, scored major media attention, landing coverage by almost 100 news outlets across Canada as of press time. Quite the feat for the typically staid financial category.

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The friendly mugger

This isn’t your average hold-up.

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Insurance shopping isn’t fun

Quite frankly, buying car insurance isn’t fun. So, belairdirect isn’t going to pretend it is.

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The contenders

David Brimson, national manager, PR and advertising, Toyota Canada

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Raising interest: Rick White, Scotiabank

It’s one thing to advertise friendly, helpful service. Meticulously taking steps to ensure follow-through on this ubiquitous marketing promise, though, is another matter entirely.