Financial+Insurance

Cryptocurrency Exchange

How CoinSmart plans to reach the ‘crypto curious’

Experiential executions aim to position the cryptocurrency exchange as a lifestyle brand to connect with different demos.

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HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

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RBC launches new accelerator program

RBC Reach aims to expedite the growth of startups, as well as the process behind partnering with the bank.

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Manulife brings AI to underwriting

The insurer aims to speed up the application process as part of a broader transformation at the company.

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Interac launches new innovation lab

Located in Kitchener’s Communitech, the space will help the company explore new possibilities in payment and fintech.

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RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

HomEquity

How HomEquity uses digital to convert seniors

Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.

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National Bank takes it to the streets

A new campaign fills empty storefronts with small business ideas to connect with would-be entrepreneurs.

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Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

eqgic

EQ Bank finds the fun in GICs

Fighting against larger competitors, the digital bank targets mid-career professionals in its second-ever campaign.

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American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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Easy Financial looks to its customers’ future

The nonprime lender positions itself as a company that helps average Canadians build long-term stability.

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

SSQ

SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

Banking online

Banks benefit from online investments

J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.