Financial+Insurance

intuit

Intuit puts its support behind small businesses

A new QuickBooks campaign focuses on the everyday highs and lows faced by entrepreneurs and self-employed workers.

tangerinestunts

Tangerine ramps up its efforts around investments

To capitalize on growing interest in the category, the digital bank gets a stuntman to tell consumers why its products stand out.

Epic Wins 2

Check it Out: Marketing’s ‘Epic Wins and Epic Fails’

The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.

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Rewards for sharing data an attractive option: survey

Roughly half of Canadians would share info to save on insurance, while autonomous vehicles remain daunting to many.

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TD acquires Layer 6

The AI start-up’s platform could aid everything from data automation to financial advising at the bank.

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Biometrics could overtake passwords and PINs: survey

Canadians are opening up to things like fingerprint scans for security and quick purchases.

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Wealthsimple looks on the bright side

The online investment platform shifts from relating to feelings of financial anxiety to showing a path to success.

CanadianmoneyShutterstock

Canadians remain loyal to their banks: survey

Consumers are turning to their primary financial institution for most products, despite feeling they could get better deals.

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BrokerLink picks Cossette to lead new work

The agency’s Vancouver office will handle campaign development and a strategic positioning to be rolled out in 2018.

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How do Canadian consumers pay?

A study shows that credit cards dominate the landscape and social media payments may be set to boom.

masterpasscobie

Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

McDavid

Check it out: Connor McDavid scores for CIBC

The bank couldn’t resist punning on the hockey star’s financial “goals” in spots where he makes a surprise appearance.

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Interac’s holiday push for alternative payment methods

The company’s seasonal messaging centers around helping customers overcome everyday payment challenges.

Rotman in the Fall

University of Toronto launches fintech hub

The university’s business school is looking to be a leader in technological innovation in finance.

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RBC expands Borealis AI to Montreal

The machine learning research lab opens a third location to take advantage of a hotbed of talent.