Financial+Insurance

hrblock2018

Don’t gamble your tax return away

H&R Block shows the downside of having taxes done by friends and family in a new lighthearted campaign.

Manulife

Manulife quizzes Canadians

The financial services co. uses the game show format in a lighthearted campaign that highlights insurance benefits.

Interac

Interac laughs away the awkwardness of paybacks

Comedy is key to the brand’s campaign around two new e-Transfer payment options.

RBC_Place_Ville-Marie

RBC adds to its AI knowledge

The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.

AvionOlympics2

RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.

CIBC

Check it Out: The return of the animatronic penguin

CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.

CryptoGlobal Corp--Stewart Cowan Named CMO at CryptoGlobal

CryptoGlobal names first CMO

Former SABMiller marketer Stewart Cowan trades beer for Bitcoin, joining the crypto mining company to build brand awareness.

ext

Aviva launches insurtech accelerator

Working with OneEleven, the program aims to help young companies develop new innovations in the sector.

Visa Olympics

Visa highlights local athlete in global Olympics campaign

Of the 54 athletes on Team Visa, Canadian snowboarder Mark McMorris is one of eight to be featured in the brand’s global ad.

Dave Mowat ATB - 1

ATB’s next CEO will need to be part marketer

Outgoing boss Dave Mowat explains what his successor will need to succeed in modern banking.

Belairdirect

Belairdirect hosts an ‘Insure-vention’

The insurance brand returns to a humorous approach in its latest ad campaign.

intuit

Intuit puts its support behind small businesses

A new QuickBooks campaign focuses on the everyday highs and lows faced by entrepreneurs and self-employed workers.

tangerinestunts

Tangerine ramps up its efforts around investments

To capitalize on growing interest in the category, the digital bank gets a stuntman to tell consumers why its products stand out.

Epic Wins 2

Check it Out: Marketing’s ‘Epic Wins and Epic Fails’

The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.

pexels-photo-799443

Rewards for sharing data an attractive option: survey

Roughly half of Canadians would share info to save on insurance, while autonomous vehicles remain daunting to many.