Kraft Peanut Butter sticks with families

Consumer Packaged Goods / CPG / Food+Beverage / Screening Room

The iconic bear mascots play a prominent role as the sticky spread takes a back seat in this new, emotional campaign.

Philly ups its OOH

CPG / Food+Beverage

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

Nabob mocks the fixings

CPG / Food & Bev. / Food+Beverage / Screening Room

The Kraft brand is targeting those who prefer substance over style with its new “Respect the Bean” push from Ogilvy.

Seven very sweet ads

Creative / Food & Bev. / Food+Beverage / Screening Room

If you can’t wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.

Amazon’s game-changing grocery device

Food+Beverage / Innovation / Retail / Shopper Marketing

Scan a product in your own home for easy delivery? Dash could force retailers and manufacturers to rethink how they sell to consumers.

Kraft Dinner gets wacky

CPG / Food+Beverage / Screening Room

Working with its new AOR Anomaly, KD rolls out a new brand voice and target demo, going after consumers with a youthful state of mind.

Oreo ‘Wonderfills’ the Stanley Cup

CPG / Food+Beverage

The Mondelez cookie gets a makeover just in time for the NHL playoffs.

Mr. Big turns snackers into superheroes

CPG / Food+Beverage / Sporting+Recreational Pro

The Mondelez brand has partnered with Spider-Man for a new PC game that turns your phone into a controller.

Wonder Bread’s greatest campaign since…


The Weston Bakeries line is stepping away from nutrition-focused campaigns, instead tapping into the comfort food trend with new creative from The Hive.