Food+Beverage

sobeys

Sobeys rolls out sensory-friendly shopping nationally

The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.

Vachon

Which Vachon cake reigns supreme?

The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.

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Fairtrade Canada shows the harm of banana harvesting

The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.

Loblaws-Sign-big

Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.

kcafe-keurig

Keurig pops up, touts K-Cup recycling

The coffee brewer is educating consumers about its recycling program during its holiday mall activation.

avocado2

Is it “Avotime” for avocados?

Avocados From Mexico blankets stores with displays to get Canadians to think of the fruit beyond guacamole.

Local

Grocers get vocal about local

From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.

Andy O'Brien_M&M

View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

DFO_holiday

Dairy Farmers of Ontario teams up with SickKids and Mondelez

A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.

coke-bear

Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

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Tech in Action: ACE Bakery takes an anti-tech approach

The “Bread Blox” helps consumers ignore their phones, reinforcing a brand positioning based on real-world connections.

sobeys-holiday

Sobeys puts families first for the holidays

The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.

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Boston Pizza delivers a caroling pizza box

The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.

heineken

Brewers tap into new occasions

How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.

Eataly2

Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.