Food+Beverage

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Clearly Canadian launches a comeback

The ’90s brand makes its return, hoping to scale to 13,000 stores in 2016.

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Assessing Whole Foods’ value play

As the retailer moves to solve the value conundrum with a lower-priced banner, Shopper DDB’s Jason Dubroy considers branding fallout or whether it’s a home run in niche-filling.

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Walmart’s refresh

The retailer takes an omni-channel approach to promote its upgraded grocery offering.

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Check it out: DQ goes epic

The brand launches its first movie-related marketing push in 20 years around the Jurassic World release.

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Loblaw reaches for the stars

The grocery retailer has integrated nutrition rankings into its loyalty program.

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Natrel opens a Milk Bar

The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.

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Iogo takes a moment

In its recent experiential campaign, the brand showed consumers why its latest product is surprisingly indulgent.

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Weekend reading: Dairy Queen serves up 75 years

The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.

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Shopper Innovation Awards: Jack Astor’s hires a potato salad pro

The restaurant jumped on board a Kickstarter phenomenon to bring a viral star to Canada.

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Shopper Innovation Awards: Lucky Charms embraces self-expression

The General Mills cereal brand connected with consumers during Pride to encourage self-expression.

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Shopper Innovation Awards: Veg Food Fest changes minds

To disrupt traditional notions around veg food and culture, the brand and its agency aimed to demonstrate tastiness.

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Shopper Innovation Awards: Tim Hortons’ blind taste test

To launch its Dark Roast coffee, the QSR took the notion of “dark” seriously.