Iogo shows off its new look
An in-store fashion show formally debuts the yogurt’s new branding as part of a new masterbrand approach.
SoFresh embraces its Canuck roots
A new campaign from the dairy alternative brand shows how it makes its U.S.-grown ingredients more Canadian.
Pickle Barrel shows local food some love
Why the Ontario casual dining brand upped its focus on fresh ingredients.
Why ‘Made in Italy’ matters
The latest campaign from the Italian Trade Commission educates Canadians on why they should buy authentic products.
Quaker shows the rest of the picture
A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.
Learning about Crown Royal
Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.
Giving an old brand a Boost
The nutritional drink repositioned its brand by targeting the active boomer.
Keurig makes things simple
A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.
Rethink wins Silk
The agency will lead creative and strategy for the brand’s full line of milk and dairy alternatives.
Agropur launches an innovation challenge
The Natrel and Oka parent company is calling for product ideas to reinvent dairy.
Johnsonville debuts refreshed branding
The company’s global rebranding effort launches in Canada with a revamped logo and packaging.
Country Harvest gives bread a pulse
The brand’s latest product is part of its overall push to bring more life to the “under-romanced” category.
International Delight wants to own the morning
The Saputo brand takes a more emotional approach with new packaging and an optimistic campaign.
Rethink named AOR for Wonder Bread
The agency won the account following a competitive pitch, the second announced by Weston Bakeries this month.
Metro launches online shopping
The first phase of delivery begins in Quebec.