Food+Beverage

RTD-Instagram

Leo Burnett wins Vega

The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.

WW

Weight Watchers takes dinner digital

The brand puts members’ stories in context with a new digital-only campaign.

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Agropur strikes a deal to become Ultima’s sole owner

The dairy cooperative aims to scoop up the parent to Olympic and Iogo yogurt.

Chatime_drinks

Elemental slurps up Chatime account

The expanding bubble tea franchisor goes looking for moments to win away from big-name coffee players.

Dempsters

Cundari expands its relationship with Canada Bread

Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand’s marketing strategy.

bread-food-healthy-breakfast

6S Marketing wins Cobs Bread

The agency will lead digital work for the expanding franchise bakery.

Kerr

Kraft Heinz Canada’s CMO departs as structure flattens

Brian Kerr’s near 19-year tenure covered two massive corporate shifts.

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Canadians’ taste for ethnic flavours grows

Consumers’ palates are still craving international flavours, including in new dayparts.

Blue

Blue Goose serves up a new series

The organic brand aims for engagement with its new digital videos featuring famous faces firing up the grill.

Balzac's Coffee Roasters Subscriptions

Balzac’s to go beyond word-of-mouth marketing

The coffee brand is turning to PR and influencer relations as its retail and cafe businesses expand.

Filet de 5 pointes OKA L'Artisan

Oka ventures further into snacking

The cheese brand adds to its individual portion pack options ahead of back-to-school.

MelittaPourOver

Melitta’s old-school play in the home coffee game

The century-old brand makes a new foray into a growing, highly competitive market with a simple product.

kidstv

Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”

BP

Boston Pizza ‘gathers round’ a new strategy

Why the restaurant brand is moving away from its sports-centric approach.

StellaCollab_CP

Stella Artois thinks inside the box with Chef’s Plate

The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.