Food+Beverage
Tetley Tea puts renewal in action
Awards / Food+BeverageA new CSR program offers grant funding to individual Canadians whose grassroots efforts renew others in their communities.
Red Bull drops from the skies
Food+Beverage / Screening Room / YouthCrates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide during the early morning hours.
Pizza Delight disrupts at-home dining
Food+BeverageThe Canadian restaurant repositions itself with a TV spot that attempts to speak to families in the Maritimes.
Boston Pizza goes boneless
Food+Beverage / Screening RoomThe restaurant is looking to build on last year’s success in wing sales, with a new campaign and fictional character.
Triscuit lets Canadians play director
Food+BeverageFrom decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.
The sweetest battleground
Food+BeverageSome of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?
Youth marketing that pops
Food+Beverage / YouthAs Coca-Cola cranks up the volume on Covers and bows “Move to the Beat,” strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.
Tropicana introduces its orange growers
Food+BeverageThe PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent behind its goods.
Nestea challenges students to become an intern
Food+Beverage / YouthThe beverage brand is testing Canadian students’ marketing skills for the chance to work with Coca-Cola.
Doritos is spreading the madness
Digital / Food+Beverage / TelevisionThe PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.
