Food+Beverage

iogo

Iogo shows off its new look

An in-store fashion show formally debuts the yogurt’s new branding as part of a new masterbrand approach.

sofresh

SoFresh embraces its Canuck roots

A new campaign from the dairy alternative brand shows how it makes its U.S.-grown ingredients more Canadian.

PickleBarrel

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients.

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Why ‘Made in Italy’ matters

The latest campaign from the Italian Trade Commission educates Canadians on why they should buy authentic products.

Quaker

Quaker shows the rest of the picture

A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.

crownnorthernharvest

Learning about Crown Royal

Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.

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Giving an old brand a Boost

The nutritional drink repositioned its brand by targeting the active boomer.

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Keurig makes things simple

A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.

silk

Rethink wins Silk

The agency will lead creative and strategy for the brand’s full line of milk and dairy alternatives.

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Agropur launches an innovation challenge

The Natrel and Oka parent company is calling for product ideas to reinvent dairy.

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Johnsonville debuts refreshed branding

The company’s global rebranding effort launches in Canada with a revamped logo and packaging.

AutumnGreekPulseSandwich

Country Harvest gives bread a pulse

The brand’s latest product is part of its overall push to bring more life to the “under-romanced” category.

International

International Delight wants to own the morning

The Saputo brand takes a more emotional approach with new packaging and an optimistic campaign.

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Rethink named AOR for Wonder Bread

The agency won the account following a competitive pitch, the second announced by Weston Bakeries this month.

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Metro launches online shopping

The first phase of delivery begins in Quebec.