Food+Beverage

Longos Butter Fountain w Logo

Longo’s butters up dads

The grocery store is giving away a hot “butter fountain” to get consumers to consider eating lobster on Father’s Day.

Splash

Sleeman launches Splash Spiked in new division

The no-sugar-added ready-to-drink alcoholic beverage line aims to make the most of consumer health trends.

pop

Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.

Starbucks2

Notes on Starbucks’ sensitivity training program

An expert weighs in on the coffee chain’s effort to implement unconscious bias training, and what it must do next.

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Swiss Chalet brings ordering to Google Assistant

The restaurant continues to expand its mobile options with the addition of voice commands.

Subway

Subway launches its latest millennial-focused campaign

The playful creative promotes new bread and guac options to align with the company’s recently launched platform.

Taco Bell Canada

Taco Bell sends fans to Texas

The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.

No Frills

No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

PinchtoZoom_In-Situ

Nestle goes big for Minis

The confectionery company uses some visual tricks to make little chocolates seem larger than life.

Vachon2

Vachon brings party positioning across Canada

The maker of Jos Louis, Ah Caramel and Passion Flakie launches its first English campaign in over thirty years.

Sugar-Crisp

Sugar-Crisp creates a fake influencer for a real product

The campaign aims to speak to millennials who have become increasingly skeptical of influencer culture.

kidstv

House sets new age limit in food advertising bill

Amendments to Bill S-228 define children as under 13 and adds a review after five years, but the ACA is pushing for more changes.

Yop

Yop targets convention-breaking teens

With “For the Better,” the yogurt brand takes a stand for youth working to change the world.

SABRA 10oz BBQ TOP VIEW

Sabra’s fresh repackaging

Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.

powerade-zero-trio-en

Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.