Food+Beverage

burgerspriest

Send+Receive wins Crave It

The agency will handle work for the company’s Burger’s Priest, Via Cibo and Bangkok Buri restaurants.

Paderno

Paderno debuts new brand platform

Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

Into the Vine

VQA Wines toasts to cultural experiences

Ontario’s wine authority builds off its platform to host a deconstructed, multi-sensory tasting.

Chocolate

Russell Stover runs first Canadian ad campaign

You may not like every flavour in the box, but that’s okay, according to the chocolate brand.

EatTogether

2017 Strategy Awards: PC connects consumers over food

The “Eat Together” movement highlighted the personal connections that can be made over food.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

porcquebecbot

An ‘easy’ way to get recipe tips

Quebec’s pork producers use a chatbot to deliver on the convenience message of its new campaign.

Flow2

Flow Water joins the B Corp-certified movement

The brand’s CEO argues the stamp of approval is important, even if most consumers don’t yet recognize it.

Natrel

Natrel’s story of ‘intolerance’

The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.

Dairyland

Check it out: The sweet taste of home

Dairyland marks its 100th anniversary by reuniting families from east to west.

Nando's, Etobicoke, Ontario, Canada, 11/5/15.

Nando’s gears up for education and expansion

The fast casual brand’s president on how the challenger plans to differentiate in a crowded category.

19511559_1353203688068397_1163503112711249970_n

7-Eleven lures with the Slurpee to sell the salad

The convenience brand sees the benefit in healthier options as consumers demand more variety and transparency.

Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

Swiss Chalet

Why Swiss Chalet is switching gears

The brand evolves its platform to skew younger, while still maintaining its roots.