Campbell’s new year plans
Company president Ana Dominguez talks millennials, media mix and changing paradigms.
The Keg gets ready for dinner
A new spot takes a look at the work that goes into preparing for a night of service.
President’s Choice’s fashionable holiday
How the brand is aiming to be the curator of your holiday menu with its new integrated campaign.
Campbell takes soup into the new age
In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?
Nespresso brings the finer things to Canada
How the brand is putting a Canadian spin on its new George Clooney partnership.
A visit from Prince Farming
The Grain Farmers of Ontario turn to the masses by bringing a reality TV star to a farm.
Lg2 wins Producteurs de lait du Quebec
The organization looks to stay competitive in the wake of new international trade deals.
Boston Pizza swings for the fences
How the restaurant gave its “Fan Stories” platform a Blue Jays twist.
Metro’s trendy partnership
The grocer continues its relationship with fashion mag Flare, launching a new trend report.
David’s Tea wants noses in cups
The brand kicks off a cabin-themed tea-sampling tour in Toronto.
Campbell’s relaunches Healthy Request
A new campaign for the line of soups is part of the CPG co’s overall plan to be more transparent.
Brand Partner of the Year: Nutella’s pairings
The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.
ConAgra tackles dinner decisions
The CPG co uses a multi-brand campaign to help solve the meal planning challenge.
Sobeys wants to have seafood in the bag
The grocer introduces a new semi-prepared meal option and campaign that aims to make fish a go-to dinner choice.
Starbucks brings mobile ordering to Canada
The coffee giant lets Toronto-area customers skip the line with the new service.