Food+Beverage

Food Trends

Appetites growing for flexitarian diets and edibles

Research by the University of Guelph and Bob’s Your Uncle identifies the impact of this year’s food trends.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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Rexall brings M&M to its frozen aisle

The drug store is diversifying its food offering while giving the Food Market access to urban customers.

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What are Canadians’ favourite new products?

BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.

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49th Parallel Coffee Roasters’ relationship-focused approach

How the Vancouver company’s commitment to quality coffee (and people) has led to rapid growth.

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Lightlife launches a new plant-based burger

The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.

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Which brands do consumers trust most?

The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.

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Dairy Farmers of Ontario picks No Fixed Address

The agency will handle the fully integrated assignment as the organization implements an Ontario-specific marketing strategy.

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How will the industry address the new Food Guide?

The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.

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MOY 2019: Antoinette Benoit’s golden strategy

The McDonald’s CMO has Canadians, from kids to grandpas, lovin’ the Golden Arches.

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Loblaw emphasizes customers’ passion for food

A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.

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Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

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Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

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Yves Veggie Cuisine embraces ‘flexitarian’ strategy

The brand looks to expand its audience as more people adopt plant-based diets.

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IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.