Behind the Dairy Farmers’ tragic tableau
The organization argues that losing Canadian milk products is really worth crying over.
Schneiders stays true to tradition
The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.
Marketers of the Year: Christine Kalvenes snacks on a new market
The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.
Marketers of the Year: Bringing soup strategy to a boil
Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.
What’s trending for 2017?
From crickets to wine, here are just a few insights into what’s hot for the year ahead.
Tylenol sends its love
The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.
What’s on trend for Loblaws in 2017?
The retailer will bring its five new food-related themes to life under the “Taste the New Next” tagline.
Check it out: Eagle Energy gets stuff done
A series of stunts attempts to differentiate the caffeine inhaler from sugary energy drinks.
Iogo shows off its new look
An in-store fashion show formally debuts the yogurt’s rebranding as part of a new masterbrand approach.
SoFresh embraces its Canuck roots
A new campaign from the dairy alternative brand shows how it makes its U.S.-grown ingredients more Canadian.
Pickle Barrel shows local food some love
Why the Ontario casual dining brand upped its focus on fresh ingredients.
Why ‘Made in Italy’ matters
The latest campaign from the Italian Trade Commission educates Canadians on why they should buy authentic products.
Quaker shows the rest of the picture
A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.
Learning about Crown Royal
Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.
Giving an old brand a Boost
The nutritional drink repositioned its brand by targeting the active boomer.