Food+Beverage

biosteel

BioSteel goes mass

New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.

metromaple

Growing local content in Quebec

As part of a pilot program, Metro is creating branded videos that put regional, family-owned food producers front and centre.

kraft pb

Kraft adds another shop to its roster

Though the CPG hasn’t done much masterbrand work in Canada in the past, following an agency shuffle in the U.S., it adds Mcgarrybowen to its roster to lead company-wide marcom.

Ian Roberts_ConAgra

ConAgra appoints new VP general manager

The food co has done away with the president role, naming Ian Roberts to lead the company in a bid to grow internationally.

CoffeeCrispCakeBarsHorzSM

Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

IMG_2689

Is that a giant talking Sugar Crisp box?

Why, yes it is. And it’s meant to get millennials in the mood to buy cereal after doing prize challenges, like singing its jingle or breakdancing.

_MG_5589_sm

What keeps Christine Kalvenes up at night?

Just six months into the role, the new CMO of PepsiCo Foods looks at the hurdles to innovation, fear of missed opportunities, drowning in data, and what the CPG is doing about it.

villaggio

Villaggio courts the bread lovers

The Dempster’s line has a new brand platform targeting those with no inhibitions about bread.

stim halloween

Furniture and frights

Get inspired by the brands playing dress up, just in time for Halloween.

caroline losson

What keeps Caroline Losson up at night?

The VP of marketing at Natrel chats about the struggle with bilingualism, keeping millennials engaged and why numbers mean nothing.

kraft pb

Kraft dips into the plush toy space

First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.

Moya_crop_3055

Campbell Canada names new VP marketing

Moya Brown assumes the role, leading the company’s marketing operation across all brands.