Food+Beverage

SABRA 10oz BBQ TOP VIEW

Sabra’s fresh repackaging

Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.

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Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.

Natrel

Natrel aims to offer a ‘touch more’

The Agropur brand has unveiled a new creative platform, positioning itself as a “culinary partner.”

White Spot

White Spot aims to own B.C.

The restaurant chain unveils a new creative platform with the launch of its biggest campaign to date.

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Kelseys goes old-school for 40th anniversary

The restaurant chain looks to capitalize on its 1970s roadhouse roots in its first TV brand campaign in decades.

KD

Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

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Boston Pizza pivots away from indulgence

The restaurant’s massive new campaign focuses on gourmet ingredients and lighter additions to its menu.

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Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

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Barrows’ data-collecting pop-up

An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.

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Inside the M&Ms ‘Flavour and Fun Shop’

The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.

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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

Scores

Scores Rotisserie personalizes the salad bar

The Quebec-based restaurant chain puts choice at the centre of a campaign for its revamped offering.

Pizza Hut

Pizza Hut introduces Hut Rewards

Data from the loyalty program will help the restaurant personalize its marketing campaigns.

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General Mills runs character-themed sock promotion

A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.