Food+Beverage

fresh solutions in store

Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.

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Who’s the foodiest of them all?

With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.

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Sobeys aims to make green easy

The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.

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Campbell’s wants consumers to flip their lids

Baby it’s cold outside, so the food co is kicking off a contest to heat up its rebranded soup portfolio.

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Squish’s sweet spot

With a former David’s Tea exec at the helm, Squish hopes to be the cool, sleek new candy shop on the block. Take a peek inside its growth plan.

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Inside Boston Pizza’s Quebec strategy

The restaurant chain is targeting folks who’ve never heard of the brand before, using its diverse menu as the differentiator.

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Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.

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Michael Samoszewski’s marketing resolutions

Coca-Cola’s marketing VP on getting back to basics and finding a balance between functional and emotional.

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What’s so special about Swiss Chalet?

A look at how the iconic restaurant chain’s new creative platform aims to build upon its own unique culture.

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Connie Morrison’s 2015 resolutions

This year, the Canada Bread SVP wants to look beyond the traditional bread market, grow distribution and set more ambitious goals.

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Natrel finds a festive face

As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.