Food+Beverage

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Premium mixer 1642 packs a punch

The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.

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D’Italiano suits up with the Raps to drive bread growth

The Weston brand produced basketball-themed packaging and a new campaign to help sports fans “#GetThatBread.”

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The Meatless Farm Co. targets key retailers and meat eaters

The plant-based food company is driving purchases by hitting flexitarians with messaging right outside grocery stores.

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HelloFresh brings melodrama to its marketing

The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.

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LCBO hopes to find new friends in ‘low’ places

The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.

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Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.

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Corteva uses three words to promote its seeds

The agri-brand is eschewing “perfect backdrops” of fields in favour of a seed and a simple message.

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Dairy Farmers of Canada sit down with Santa Claus

A pair of holiday campaigns touch on two messages that have been focus areas for the organization throughout the year.

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Lassonde has a thirst for paper straws

From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.

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Baileys hits malls with Treat Bars

The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.

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Where to place plant-based foods in grocery stores

Plant Based Foods of Canada finds differences in where meat and non-meat eaters want to find products.

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Sobeys rolls out sensory-friendly shopping nationally

The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.

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Which Vachon cake reigns supreme?

The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.

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Fairtrade Canada shows the harm of banana harvesting

The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.

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Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.