Food+Beverage

cherylsmith

Dairy Farmers of Ontario names new CEO

Parmalait’s Cheryl Smith has been hired to bring her understanding of consumers to the marketing and lobbying group’s leadership.

Clif Bar - Company-Clif Bar Is Looking To -Make It Good- For Can

Clif Bar pumps good into the world (and bodies)

The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.

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FreshCo expands Chalo! grocer to B.C.

The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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Canada Dry boogies with Bollywood Picnic

The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.

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Trix cereal is back… for good

A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.

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Save-On-Foods emphasizes quality through humour

The supermarket chain highlights local and fresh value propositions by showing everyday messiness.

Sobeys

Sobeys plans to eliminate plastic bags early next year

The Empire banner would become the first national chain to do so amid growing consumer concern over plastic waste.

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Agropur consolidates marketing leadership under new VP

Jerome Dujoux moves into the top marketing role after 20 years at beauty giant Coty.

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Spread ‘Em looks to spread in Ontario

Distribution with Fortinos and Longo’s comes amid greater acceptance of dairy-free cheese.

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A Kit Kat store is coming to Canada

The confectionary is bringing a permanent version of its experiential DIY store to Toronto in an effort to premiumize the brand.

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Pizzaiolo puts the focus on quality in rebranding

The Toronto-area pizza QSR is updating its look and store design to give it a “handcrafted” feel.

David Pullara

David Pullara out as CMO of Hill Street

The beverage co’s chief commercial officer takes on marketing duties following the elimination of the chief marketer role.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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Delissio serves up humour for its stuffed-crust pizza line

The frozen pizza brand made paper ads from rivals’ left-over crusts to get interest in its new product.