Food+Beverage

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Behind the Dairy Farmers’ tragic tableau

The organization argues that losing Canadian milk products is really worth crying over.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

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Marketers of the Year: Christine Kalvenes snacks on a new market

The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.

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Marketers of the Year: Bringing soup strategy to a boil

Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.

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What’s trending for 2017?

From crickets to wine, here are just a few insights into what’s hot for the year ahead.

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Tylenol sends its love

The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.

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What’s on trend for Loblaws in 2017?

The retailer will bring its five new food-related themes to life under the “Taste the New Next” tagline.

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Check it out: Eagle Energy gets stuff done

A series of stunts attempts to differentiate the caffeine inhaler from sugary energy drinks.

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Iogo shows off its new look

An in-store fashion show formally debuts the yogurt’s rebranding as part of a new masterbrand approach.

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SoFresh embraces its Canuck roots

A new campaign from the dairy alternative brand shows how it makes its U.S.-grown ingredients more Canadian.

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Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients.

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Why ‘Made in Italy’ matters

The latest campaign from the Italian Trade Commission educates Canadians on why they should buy authentic products.

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Quaker shows the rest of the picture

A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.

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Learning about Crown Royal

Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.

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Giving an old brand a Boost

The nutritional drink repositioned its brand by targeting the active boomer.