Food+Beverage

Oikos

Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

Loblaws-Sign-big

Loblaw enlists Eagle Eye to enhance PC Optimum

The grocer contracts the tech company to make its loyalty offering more convenient for customers.

Canada-Hero-Halo-Top

America’s top-selling ice cream pint to land in Canada

Halo Top will soon enter the Canadian market touting a product that’s low in calories and sugar.

MES RoundTable 1

Getting to the ‘why’ behind the numbers

In part two of our C-Suite Summit roundtable, we hear the case for contextualizing data and making better use of PR.

Chapmans

Chapman’s draws a line between ‘real’ and ‘fake’ ice cream

The brand wants consumers to know its products are 100% dairy-based, unlike some other frozen desserts.

Greenfield

Greenfield goes meatless on Mondays

The Maple Leaf-owned company encourages consumers to do the same and contribute to a more sustainable planet.

Phivida Holdings Inc--Phivida Begins Mass Production for Califor

Phivida hires Mike Cornwell as CMO

The new marketing leader brings experience from Samsung and Red Bull to the cannabinoid extract and beverage company.

fieldroastsausage

Maple Leaf acquires Field Roast

The acquisition sees the company expand into protein alternatives as part of its strategy to be a leader in the plant-based category.

keurigdrpepper

Keurig to merge with Dr. Pepper Snapple

The new company will have a portfolio of brands that includes Canada Dry, Motts and Van Houtte.

The_Keg_at_Yonge_and_Eglinton_in_Toronto

Cara to merge with The Keg

The restaurant group strengthens its presence in the upscale market as part of an aggressive growth plan.

Sobeys

Sobeys partners with Ocado on grocery delivery

The announcement comes as grocery retailers compete to attract customers through new online shopping options.

Activia

Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.

fruits-grocery-bananas-market

Nourish Food Marketing’s grocery retail trends for 2018

Retailers and food marketers can expect large-scale disruption in the space, as e-commerce food sales continue to rise.

VH-Chinese2

VH Sauce refreshes Chinese New Year strategy

Here’s how ConAgra is modernising efforts around the holiday with a new brand and retailer program.

Quebec Maple

The FPAQ’s first push to promote Quebec maple

The province’s maple syrup producers aim to get Quebecers to consume maple products more frequently.