Food+Beverage » strategy

Food+Beverage

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BC Dairy Association picks Taxi

Following a competitive review, the selection ends a 15-year relationship between the association and DDB.

FreshCity

How a subscription grocery company is entering retail

Toronto’s Fresh City Farms used data from its ecommerce store to choose its first “true” retail location.

La Prep3

How La Prep sees its future in the competitive lunch market

The franchise’s owner and CEO explains how a rebrand and new store concepts will bring much-needed brand awareness to the company.

big mac

The Big Mac of food currencies

To celebrate its 50th birthday, McDonald’s has released six million coins diners can redeem for the iconic burger.

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Boston Pizza turns pizza savers into patio sets

How comedic one-off stunts fit into the casual dining chain’s recent pizza- and experience-centric shift in strategy.

IGA1

IGA experiments with live harvesting

Customers familiar with the banner’s “Frait du Toit” rooftop garden can now watch their produce being hand-picked.

Takis1

Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.

Mintel

Technology and trust are shaping food trends

A Mintel report shows that transparency around product claims is essential for brands to connect with consumers.

Coolway

CoolWay embraces being guilt-free

The low-calorie, high-protein ice cream launches a pair of humorous spots for its first campaign.

mapleleaftitlecard

Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

baskinrobbins

Baskin-Robbins brings delivery through UberEats

For National Ice Cream Month, the retailer launches a partnership with the app to have its products sent to customers’ doors.

Tea-main

DavidsTea looks to ecommerce for growth

Despite CEO Joel Silver’s recent resignation and declining sales, the tea brand remains focused on its new ecommerce platform.

Walmart

Walmart takes fresh approach to grocery

The retailer brings renewed focus on its fresh grocery business with a campaign emphasizing quality and accessibility.

Longos Butter Fountain w Logo

Longo’s butters up dads

The grocery store is giving away a hot “butter fountain” to get consumers to consider eating lobster on Father’s Day.

Splash

Sleeman launches Splash Spiked in new division

The no-sugar-added ready-to-drink alcoholic beverage line aims to make the most of consumer health trends.