Food+Beverage

1_WEB_BeautyShot_2L_3pc_sRGB

Nutrilait’s new look

The Saputo milk brand takes a simple approach to its new positioning.

Lobster on blue boards_WK1

McDonald’s Canadian adventure

The QSR is shaking up its menu with some regional flavours.

RyanSmoklin2015

Smoke’s plan for global domination

The poutine chain is expanding into burritos and weiners, and plans to have 1,300 new locations by 2020.

Screen Shot2

Cheerios’ anti-diet mission

In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”

Hellmanns_stills_000001[1]

Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

shutterstock_53645299

Risky business

Which brands are proving that a calculated risk can reap big rewards?

skittles

BBDO represents Canada at FAB

The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.

Clearly-Canadian

Clearly Canadian launches a comeback

The ’90s brand makes its return, hoping to scale to 13,000 stores in 2016.

shutterstock_208484806

Assessing Whole Foods’ value play

As the retailer moves to solve the value conundrum with a lower-priced banner, Shopper DDB’s Jason Dubroy considers branding fallout or whether it’s a home run in niche-filling.

4x6_FreshBoard2

Walmart’s refresh

The retailer takes an omni-channel approach to promote its upgraded grocery offering.

Blizzard

Check it out: DQ goes epic

The brand launches its first movie-related marketing push in 20 years around the Jurassic World release.

shutterstock_116023426

Loblaw reaches for the stars

The grocery retailer has integrated nutrition rankings into its loyalty program.