Are foodies losing faith in big companies?
Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.
Tim Hortons heads to Southeast Asia
Following a master franchise model that’s proven successful for Burger King, the coffee chain is entering the Philippines.
Philadelphia highlights the positive
The Kraft Heinz brand’s new campaign from AOR Leo Burnett aims to build equity with more emotion.
Cheerios go gluten-free
Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.
Check it out: McDonald’s secret lives
The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.
Natrel’s Milk Bar comes to Toronto
The location launches with decor and a signature drink specific to the city as the brand also pushes its new iced coffee.
Ramadan marketing, anyone?
Focus Communications’ Raza Mankani on the big opportunity around Canada’s growing Muslim communities.
Hellmann’s shows off its origins
A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.
Nestle looks outside the nest
The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.
Vitaminwater pushes in-store sampling for new flavour
The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.
Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
Have we reached peak ‘authenticity’?
Some brands tackle pretentiousness with a different vision of everyone’s favourite buzzword.
Instabuggy to deliver prepared meals
The grocery delivery service is adding ready-to-eat meal delivery in as little as one hour.
Payments, produce and Popsicles: Three summer shopper trends
TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.
Chapman’s adds a little novelty
The ice cream brand uses social media and branded content articles to push its new Kids Line.