Boston Pizza’s new model for fundraising
Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.
Check it out: New York Fries goes Italian
The QSR taps Gordon Pinsent for radio spots pushing its latest poutine.
McDonald’s takes a trip to the farm
The QSR continues to push transparency by answering kids’ honest questions about where its food comes from.
Quaker stays true to its values
The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.
Catherine Laporte joins DavidsTea
The former Aldo marketer will lead the brand’s promo efforts as it continues to tap into the $1.5 billion-a-year industry.
Iogo gets kids to eat their vegetables
The brand’s Nano line is infusing natural ingredients and convenience messaging into a redesign and in-store program.
Love With Food delivers snacks and insights
The California-based company comes to Canada with a subscription box that brands can use to sample their products.
Check it out: Boston Pizza’s Jays fan camp
The restaurant chain has partnered with the team to give baseball lovers a true fan experience.
Take a walk on the dessert side
Snack bars don’t scream “after dinner treat,” but that won’t stop Fibre 1 from tackling the evening.
Are foodies losing faith in big companies?
Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.
Tim Hortons heads to Southeast Asia
Following a master franchise model that’s proven successful for Burger King, the coffee chain is entering the Philippines.
Philadelphia highlights the positive
The Kraft Heinz brand’s new campaign from AOR Leo Burnett aims to build equity with more emotion.
Cheerios go gluten-free
Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.
Check it out: McDonald’s secret lives
The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.
Natrel’s Milk Bar comes to Toronto
The location launches with decor and a signature drink specific to the city as the brand also pushes its new iced coffee.