Awake aims to hit the right note with music fans
Eschewing sports and movies, the caffeinated chocolate bar melts into a new partnership with Universal Music.
Danette’s indulgence play
How Danone’s latest arrival is poised to address an unmet need from the brand’s yogurt lineup.
Tims leaves customers in the dark
For its new Dark Roast launch, the coffee co took a risk turning out the lights to heighten the senses.
Finding Sweet Jesus
The latest venture from OneMethod’s Methlab takes a stab at frozen treats.
Do these chips taste a bit green?
For its latest round of “Do us a Flavour,” Lay’s coordinates taste and colour.
Milking the cooking experience
The Strategic Milk Alliance hopes to tantalize your taste buds with a new digital cooking show.
San Pellegrino gets cooking
What goes best with a culinary experience? Ditch the wine and grab a nice cold glass of…water?
Check it out: Dempster’s toasted flip book
To battle stagnation and share decline, the Canada Bread brand makes things personal.
Snack Time web series to roll out on Tumblr
Created by Milk West and DDB Canada, the teen-targeting ad campaign debuts on YouTube but offers bonus content on Yahoo-owned Tumblr.
Kraft Dinner moves to Union
Just months after bowing a new brand platform by Anomaly, Kraft Canada is trying a new agency for the iconic food.
Want a good movie review? Dish out the popcorn
Orville Redenbacher tries its hand at mood manipulation (but in a rewarding way) for its latest campaign.
Milking your mind
The Strategic Milk Alliance wants to delve into your head and tell you what you’re craving.