Food+Beverage
Dr. Pepper launches quirky Quebec campaign
Food+Beverage / Quebec / Screening RoomThe soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
Molson kicks off NHL playoff promotions
Food+Beverage / Sporting+Recreational ProThe brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
Dairy Farmers of Canada shows off its flavours
Food+Beverage / Out-of-homeThe national organization has launched an OOH campaign in Ontario and the Maritimes that drives to an informational microsite.
Transforming Maple Leaf
CPG / Food+BeverageThe manufacturer is changing into a food marketing machine focused on building love for its brands.
Ben & Jerry’s Vine fishing
Digital / Food+BeverageThe ice cream brand tries out the Twitter-owned social media channel to launch a flavour inspired by the band Phish.
Boston Pizza releases the Pizzaburger
Food+Beverage / Screening RoomPromotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
Mucho Burrito does a taco tango
Food+Beverage / QSRThe brand has launched a radio and mobile campaign to promote its limited-time offering of three new tacos.
Red Lion wins Kraft Singles
Food+Beverage / Industry MovesThe agency has been selected for the account following a review.
Hawaiian Punch launches new format in Canada
Food+Beverage / Shopper Marketing / TelevisionCanada Dry Mott’s is bringing new flavours and a different bottle size of the tween- and teen-targeted drink to Canada this year.
Van Houtte stirs up timeless trends
Digital / Food+Beverage / Screening RoomThe coffee maker is using a webseries that explores popular trends of yesteryear, such as barber shops, to showcase its core brand attributes and build on its personality.
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