Food+Beverage

Aliments-Quebec_4

Aliments du Quebec rebrands to stand out

The organization promoting food sourced from Quebec opts for simplicity to catch the eye of consumers interested in local products.

MTY_press_release-ENGLISH

MTY Group enlists Tam-Tam\TBWA

The Montreal agency will handle all elements of new campaigns for the Mikes, Scores and Baton Rouge restaurant banners.

WhiteSpot-Billboard-StillSpotitarian

White Spot’s new target demo includes everyone

The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.

Maple_leaf-CL

Maple Leaf relates to parents’ morning struggles

The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.

large-Elevator Screens_v5-01

Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

29Rooms: Expand Your Reality Toronto Tour Opening Night

DavidsTea brews up partnership with Beau’s

From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.

Pigeon-contest

Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

nude-vodka1

Ontario gets Nude in October

The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.

nomnoms3

Nom Noms World Food comes to Pusateri’s

The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.

franks-nfl

Frank’s RedHot suits up with the NFL for “homegating”

From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.

Newfoundland-dairy

Dairy Farmers of Newfoundland and Labrador bullish about new campaign

The industry group launches first campaign as a local response to declining milk sales.

abundance-assorted-beans-

Nourish and AdFarm form strategic partnership

The Nourish Network aims to combine consumer insights around food with knowledge of agriculture and production.

Redpath-2

Redpath launches new sugar collection

Taking cues from the salt category, the brand is looking to premiumize sugar with new and rebranded product lines.

Peach

Astro puts probiotics front-and-centre

The Parmalat brand promotes ingredients that aid digestion.

Unbun-photo

Unbun hopes to make dough with Mr. Sub

The keto, paleo, grain-free and gluten-free bread-maker joins forces with the national QSR.