Food+Beverage

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Canadian retailers rosy on the future

A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.

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Tostitos rolls up its sleeves with Walmart

To support its new Rolls! SKU, the PepsiCo brand hones in on mom’s pre-shop phase on the retailer’s website.

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General Mills bets big on back-to-school

For the first time, the CPG co’s snacks, cereal and yogurt are joining forces on a back-to-school push.

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Tony Matta to lead Kraft-Heinz marketing

The Kraft Canada CMO will reportedly take the marcom reins here.

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Check it out: Illustrating good choices

Organic food brand Nature’s Path uses animation to show the impact our food buying can have.

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Nature Valley promotes the great outdoors

Urging consumers to “Rediscover the Joy of Nature,” the brand’s new video highlights how kids today are missing out.

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Nutrilait’s new look

The Saputo milk brand takes a simple approach to its new positioning.

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McDonald’s Canadian adventure

The QSR is shaking up its menu with some regional flavours.

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Smoke’s plan for global domination

The poutine chain is expanding into burritos and weiners, and plans to have 1,300 new locations by 2020.

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Cheerios’ anti-diet mission

In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”

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Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?