Food+Beverage

Loblaw

Loblaw emphasizes customers’ passion for food

A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.

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Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

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Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

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Yves Veggie Cuisine embraces ‘flexitarian’ strategy

The brand looks to expand its audience as more people adopt plant-based diets.

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IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.

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New Product Spotlight: Halo Top launches holiday flavour

Plus, a Toronto craft brewer eyes the cannabis category.

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Food and beverage companies largely compliant with self-regulation

Ad Standards’ 2017 audit finds participants in the Children’s Food and Beverage Advertising Initiative showed “excellent compliance.”

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The discount grocer with swagger

As it celebrates 40 years, No Frills is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

theroyal

The Royal goes digital-first to capture younger audience

The indoor agricultural fair used cheeky social creative to make the event more appealing to millennial families.

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Digital AOY Gold: Rethink and the cultural zeitgeist

The 19-year-old has hit pay dirt by putting people before profits.

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AOY Silver and Design AOY Bronze: John St. bundles up

Facing an industry in flux, the agency refocused its attention on its approach to working with clients.

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The New Establishment: Budweiser’s Telis Carayannakis takes centre stage

The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.

Aidan

The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.

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Market & Co. engages shoppers with music

Upper Canada Mall uses AI and a Spotify partnership to extend the brand of its new artisanal food market.

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CropLife connects people with ‘real’ farmers

The advocacy group has released a six episode web documentary series to educate the public on how their food is produced.