Food+Beverage

spellegrino

San Pellegrino gets cooking

What goes best with a culinary experience? Ditch the wine and grab a nice cold glass of…water?

dempsters

Check it out: Dempster’s toasted flip book

To battle stagnation and share decline, the Canada Bread brand makes things personal.

Copied from StreamDaily - Snack Time

Snack Time web series to roll out on Tumblr

Created by Milk West and DDB Canada, the teen-targeting ad campaign debuts on YouTube but offers bonus content on Yahoo-owned Tumblr.

shutterstock_126127955

Want a good movie review? Dish out the popcorn

Orville Redenbacher tries its hand at mood manipulation (but in a rewarding way) for its latest campaign.

milk

Milking your mind

The Strategic Milk Alliance wants to delve into your head and tell you what you’re craving.

how to dad

General Mills quests for men

A new cereal line just for dads is just the start of the food co’s plan to win back guys to the category.

Take a cue from flawed French fruits

Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.

General Mills cooks up new products

Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.

food hacks

Hacking Kraft

The food company’s super-simple, three-step, scrappy guide to reaching millennials.

doritos

Want to play a game? Grab a bag of Doritos

Roulette, the latest buzz-worthy line from PepsiCo, practically begs people to challenge friends.

epicmealtime

Was this deal an epic missed opp for local brands?

Canadian YouTube hit EpicMealTime is getting 1,300 pounds of American Hormel Bacon in a year-long partnership.

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