Ultima refreshes Olympic Dairy
The CPG co revamps 60 products in the organic yogurt portfolio to connect with millennials.
Campbell’s aims to ‘win dinner’
The brand boosts support for its condensed lines and broths this fall to reach millennial parents.
Inside the new M&M
The frozen food retailer revamped its store layout in an effort to make meal planning easier and more aspirational.
BC Dairy targets the inner child
The association moves on from ‘Milk Every Moment’ with a new campaign aimed at driving an emotional connection.
Union named AOR for Country Harvest
The shop’s first work for the Weston Bakeries bread brand will debut early next year.
Pillsbury launches a couch-worthy product
The General Mills brand brings a more snackable version of its popular Pizza Pops to market, targeting gen Z.
Not your typical truck stop jerky
Devour positions itself as an outdoor energy food with a new brand ambassador campaign.
Check it out: Boston Pizza sends love to Subban
The restaurant has fun with the star player’s departure from Montreal.
VH’s saucy fall push
The ConAgra brand shifts investment to the beginning of the main consumption season with two new campaigns.
Clover Leaf brings the ocean to the table
The brand aims to build trust in its category with a program allowing customers to track the origin of their fish.
Dairy Farmers take on beverage marketing
In a new parody campaign, the association has fun with the methods for introducing and selling new products.
Strategy’s Brand to Watch 2016: Beau’s
Keep an eye out for this Ontario brewer as its momentum continues to build through a feel-good authentic approach.
Celebrating National Coffee Day
From Snapchat filters to paying it forward with a cup of Joe, here’s a look at how brands are commemorating the occasion.
Honey Nut Cheerios makes multicultural buzz
The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.
Marie Callender’s challenges guilt
The frozen meal brand targets time-strapped moms with its first made-for-Canada campaign.