Hydro Quebec names its digital agencies

The utility once again renews its relationship with Nurun, while also expanding its mandate with Lg2.


McCann wins Export Development Canada

Led out of its Montreal office, the agency’s mandate includes brand strategy and creative development.

Lotto 649

OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

GO Etiquette

Go Transit highlights etiquette fails in new book

The transit company continues its cheeky efforts to reduce bad behaviour, this time through a collection of facts and advice.


Bleublancrouge launches mobility practice

BBR Commuter aims to help clients communicate innovations in transportation and the impact they will have on daily life.

Seniors Affairs2

Ontario Ministry of Seniors Affairs looks back to the 70s

A campaign inviting seniors to visit a new ministry website foregoes all the usual tropes about older demographics.


Alberta Gaming and Liquor Commission picks Bimm

The agency will handle marketing related to gaming activities in the province.


Government offers changes to food advertising bill

Proposed amendments include lowering Bill S-228′s definition of “children” and a review within five years of being passed.


Check it out: The worst kind of drain clogs

A City of Toronto campaign reminds city dwellers of the mess that awaits those who use pipes for personal waste disposal.


BC Hydro introduces some eccentric electrical sockets

As temperatures drop and bills rise, cheeky new creative helps get Power Smart’s message across.


Boeing tries to make its mark on Canada

Should the company have positioned itself differently following its spat with Bombardier?


ASC gives marketers good grades on kids’ marketing

Participating CPG and QSR companies stuck to their commitments last year, according to a new report.


Pro-Line promotes the pre-game

OLG also continues its push to remind Ontarians that winning the lottery is actually possible.


Check it out: Ontario shows the downside of ‘under the table’

New consumer protection spots by BBDO address the risks.


Whitby embarks on a rebranding project

What is Whitby? The town is asking residents as part of an open, engaged feedback campaign.