Government

Forces

Courting the modern military woman

Ogilvy Montreal’s latest ad offensive for Canada’s Armed Forces dares potential recruits to be extraordinary.

saaqvr

SAAQ illustrates the dangers of speeding with VR

The organization is giving Quebecers a first-person view of how going even a bit over the limit can make driving more dangerous.

OSAP2

Check it out: Parents need help, too

OSAP’s latest campaign takes a more grounded approach, showing parents how the financial aid program can assist them.

OSAP

Ontario targets the monkey on students’ backs

The government’s first student-focused campaign uses humour to communicate OSAP changes.

pjstock

Quebec government focuses on French

A new campaign uses well-known Canadians to show the potential benefits of picking up the language.

shutterstock_378224113

Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

ontario150

Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

OLG

OLG gamifies a serious message

How the lottery and gaming organization is using fun to educate players about gambling.

OCASI

New PSA campaign tackles growing Islamophobia

A group of Ontario organizations call on bystanders to “Break the Behaviour.”

climatechange

Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

OCASI

Check it out: A campaign that checks your bias

OOH ads in Toronto tackle biases against the black community.

Pro

OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

Nova

Nova Scotia talks birds, bees and consent

The government’s sexual violence awareness play uses animation to reach young audiences.

lotoqc

Loto-Quebec creates a world of entertainment

A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.

viahabits

Why not take Via Rail?

A new fall campaign from the brand shows why taking a train to your destination is better than driving.