Government

S-228

Government passes food marketing bill

As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.

Via Rail

Via Rail embraces the future of mobility

The train operator refreshes its positioning following seventeen consecutive quarters of growth.

Wildfires_1b

Check it out: Preserving forests and memories

The B.C. Government aims to show people that wildfires can destroy “more than trees.”

Cossette Health-featured

Canada Health Infoway picks Cossette Health

The agency will help plan and execute a communications strategy for the non-profit’s new Access Health initiative.

abigail-lynn-51615-unsplash

Health Canada expresses ‘concern’ with cannabis sponsorship

Brand involvement with events like music festivals are contrary to regulations on promotion, the department says.

Parks Canada

Parks Canada focuses on the memories

How the park service is continuing to increase visits after giving away millions of free passes during Canada’s 150th.

OntarioPower2

OPG takes a cue from a classic fish tale

The crown corp warns swimmers and anglers to stay clear of hydro dams with the help of a Smokey the Bear-inspired beaver.

Screen Shot 2018-06-27 at 10.23.51 AM

People get called out for not recycling right

The City of Toronto enlists Raptors analyst Jack Armstrong to get people to think twice about putting garbage in blue bins.

fallsviewfomo

Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

Trump

IFEX calls out international leaders over press freedom

A new campaign imagines what would happen without journalists to hold politicians accountable.

IQOS

What Canada’s new tobacco regulations mean for RBH

The PMI subsidiary has envisioned a “smoke-free” future, but the new law could hamstring its corporate transformation.

Tobacco1

Government to impose plain packaging on tobacco

Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.

kidstv

House sets new age limit in food advertising bill

Amendments to Bill S-228 define children as under 13 and adds a review after five years, but the ACA is pushing for more changes.

OSC_Panorama_full1

Rethink named AOR for Ontario Science Centre

The agency will handle strategy and creative leading up to the museum’s 50th anniversary celebrations next year.

Exercise Common Ground II

McCann wins Canadian Armed Forces account

Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.