Government

OSAP

Ontario targets the monkey on students’ backs

The government’s first student-focused campaign uses humour to communicate OSAP changes.

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Quebec government focuses on French

A new campaign uses well-known Canadians to show the potential benefits of picking up the language.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

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Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

OLG

OLG gamifies a serious message

How the lottery and gaming organization is using fun to educate players about gambling.

OCASI

New PSA campaign tackles growing Islamophobia

A group of Ontario organizations call on bystanders to “Break the Behaviour.”

climatechange

Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

OCASI

Check it out: A campaign that checks your bias

OOH ads in Toronto tackle biases against the black community.

Pro

OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

Nova

Nova Scotia talks birds, bees and consent

The government’s sexual violence awareness play uses animation to reach young audiences.

lotoqc

Loto-Quebec creates a world of entertainment

A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.

viahabits

Why not take Via Rail?

A new fall campaign from the brand shows why taking a train to your destination is better than driving.

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Check it out: The impact of trash on Montreal

The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.

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Ryerson’s MBA rebrands

The university program has a new name, in addition to a fresh and unified brand identity.

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Check it out: A clever phone hack

The Ministry of Transportation goes back to basics to stop texting and driving.