Government

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Check it out: Ontario shows the downside of ‘under the table’

New consumer protection spots by BBDO address the risks.

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Whitby embarks on a rebranding project

What is Whitby? The town is asking residents as part of an open, engaged feedback campaign.

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Parks Canada picks Ogilvy Montreal

The agency will lead strategy and creative development for the government organization’s new national campaign.

York

York Region apologizes for now-pulled ads

The Toronto-area anti-drinking campaign has been pulled following an outcry over the ad’s sexist depictions and copy.

kidstv

Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”

Forces

Courting the modern military woman

Ogilvy Montreal’s latest ad offensive for Canada’s Armed Forces dares potential recruits to be extraordinary.

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SAAQ illustrates the dangers of speeding with VR

The organization is giving Quebecers a first-person view of how going even a bit over the limit can make driving more dangerous.

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Check it out: Parents need help, too

OSAP’s latest campaign takes a more grounded approach, showing parents how the financial aid program can assist them.

OSAP

Ontario targets the monkey on students’ backs

The government’s first student-focused campaign uses humour to communicate OSAP changes.

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Quebec government focuses on French

A new campaign uses well-known Canadians to show the potential benefits of picking up the language.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

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Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

OLG

OLG gamifies a serious message

How the lottery and gaming organization is using fun to educate players about gambling.

OCASI

New PSA campaign tackles growing Islamophobia

A group of Ontario organizations call on bystanders to “Break the Behaviour.”

climatechange

Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.