Government

Parks Canada

Parks Canada focuses on the memories

How the park service is continuing to increase visits after giving away millions of free passes during Canada’s 150th.

OntarioPower2

OPG takes a cue from a classic fish tale

The crown corp warns swimmers and anglers to stay clear of hydro dams with the help of a Smokey the Bear-inspired beaver.

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People get called out for not recycling right

The City of Toronto enlists Raptors analyst Jack Armstrong to get people to think twice about putting garbage in blue bins.

fallsviewfomo

Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

Trump

IFEX calls out international leaders over press freedom

A new campaign imagines what would happen without journalists to hold politicians accountable.

IQOS

What Canada’s new tobacco regulations mean for RBH

The PMI subsidiary has envisioned a “smoke-free” future, but the new law could hamstring its corporate transformation.

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Government to impose plain packaging on tobacco

Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.

kidstv

House sets new age limit in food advertising bill

Amendments to Bill S-228 define children as under 13 and adds a review after five years, but the ACA is pushing for more changes.

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Rethink named AOR for Ontario Science Centre

The agency will handle strategy and creative leading up to the museum’s 50th anniversary celebrations next year.

Exercise Common Ground II

McCann wins Canadian Armed Forces account

Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.

hydroquebec

Hydro Quebec names its digital agencies

The utility once again renews its relationship with Nurun, while also expanding its mandate with Lg2.

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McCann wins Export Development Canada

Led out of its Montreal office, the agency’s mandate includes brand strategy and creative development.

Lotto 649

OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

GO Etiquette

Go Transit highlights etiquette fails in new book

The transit company continues its cheeky efforts to reduce bad behaviour, this time through a collection of facts and advice.

lucbbrcommuter

Bleublancrouge launches mobility practice

BBR Commuter aims to help clients communicate innovations in transportation and the impact they will have on daily life.