Ontario targets the monkey on students’ backs
The government’s first student-focused campaign uses humour to communicate OSAP changes.
Quebec government focuses on French
A new campaign uses well-known Canadians to show the potential benefits of picking up the language.
Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
Ontario’s well-timed message
The government’s new spot debuts earlier than intended to put a spotlight on diversity.
OLG gamifies a serious message
How the lottery and gaming organization is using fun to educate players about gambling.
New PSA campaign tackles growing Islamophobia
A group of Ontario organizations call on bystanders to “Break the Behaviour.”
Ontario goes hyperlocal with climate change fight
How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.
Check it out: A campaign that checks your bias
OOH ads in Toronto tackle biases against the black community.
OLG gets ‘way into the game’
A new campaign for Pro-Line focuses on the excitement around NBA basketball.
Nova Scotia talks birds, bees and consent
The government’s sexual violence awareness play uses animation to reach young audiences.
Loto-Quebec creates a world of entertainment
A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.
Why not take Via Rail?
A new fall campaign from the brand shows why taking a train to your destination is better than driving.
Check it out: The impact of trash on Montreal
The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.
Ryerson’s MBA rebrands
The university program has a new name, in addition to a fresh and unified brand identity.
Check it out: A clever phone hack
The Ministry of Transportation goes back to basics to stop texting and driving.