Government

weedsoldier

Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.

Senate Chamber - Canada

Food marketing bill likely to die in the Senate

Bill S-228, which included new rules for marketing to kids, is unlikely to be passed now that the government has risen.

TheRisk

Ontario government wants athletes to rethink their risks

A campaign to spread awareness about the dangers of concussions flips sports marketing tropes on their head.

ALC-Lotto-Max-Free-Parking-3

Lotto Max pays for parking for a day in Nova Scotia

A stunt promoting the lottery’s second weekly draw aimed to show how Tuesdays have ‘gotten better.’

Racing-OLG

Ontario Racing aims to disrupt routine outings

A new OLG campaign features horses tearing through golf courses and bowling alley to promote a more exciting entertainment option.

Kids-Eating

Food marketing bill would limit most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

canadapostmailbox

ICA calls for boycott of Canada Post RFP

The industry body points to requirements it says are unfair to agencies, though the Crown corp maintains it is a fair process.

Ad Standards

Ad Standards reports record number of complaints

The review body’s report for 2018 again found a high volume levied against non-commercial entities.

freestocks-org-126848-unsplash

Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

gobus

GO Transit positions itself as an automotive disruptor

For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.

healthcanada

Health Canada proposes new rules around vaping ads

The rules would heavily restrict where ads could appear in an effort to curb use among teens and youth.

FoodGuide

How will the industry address the new Food Guide?

The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.

Saatchi Strategy ad 8.375x10.875.indd

Back Page: Looking 124 years into the future

Saatchi & Saatchi predict what the Canadian Code of Advertising will be like in 2143.

S-228

Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

EDC

EDC shows the upside of risky trade

The crown corporation embraces its role in mitigating risks for small businesses looking international in a new platform.