Government

OCASI

New PSA campaign tackles growing Islamophobia

A group of Ontario organizations call on bystanders to “Break the Behaviour.”

climatechange

Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

OCASI

Check it out: A campaign that checks your bias

OOH ads in Toronto tackle biases against the black community.

Pro

OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

Nova

Nova Scotia talks birds, bees and consent

The government’s sexual violence awareness play uses animation to reach young audiences.

lotoqc

Loto-Quebec creates a world of entertainment

A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.

viahabits

Why not take Via Rail?

A new fall campaign from the brand shows why taking a train to your destination is better than driving.

6318_STUNT_VilleMtl_15-622x414

Check it out: The impact of trash on Montreal

The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.

Screen Shot 2016-08-16 at 10.10.14 AM

Ryerson’s MBA rebrands

The university program has a new name, in addition to a fresh and unified brand identity.

Untitled

Check it out: A clever phone hack

The Ministry of Transportation goes back to basics to stop texting and driving.

wasteman

What happens when you recycle wrong

A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.

OLG

OLG’s ‘All for Here’ gets more human

The third wave of the organization’s ad platform aims to show its larger impact.

DAVID_R

Sunny ways can be a sledgehammer

Ahead of his Cannes chat, Bensimon Byrne’s David Rosenberg talks election lessons for other brands and taking on negative spin.

gov of ontario

It all happened so fast

The Government of Ontario’s newest distracted driving ad reminds people two seconds is all it takes.

destiantion canad

Putting a face to Canada

The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.