Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
Ontario’s well-timed message
The government’s new spot debuts earlier than intended to put a spotlight on diversity.
OLG gamifies a serious message
How the lottery and gaming organization is using fun to educate players about gambling.
New PSA campaign tackles growing Islamophobia
A group of Ontario organizations call on bystanders to “Break the Behaviour.”
Ontario goes hyperlocal with climate change fight
How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.
Check it out: A campaign that checks your bias
OOH ads in Toronto tackle biases against the black community.
OLG gets ‘way into the game’
A new campaign for Pro-Line focuses on the excitement around NBA basketball.
Nova Scotia talks birds, bees and consent
The government’s sexual violence awareness play uses animation to reach young audiences.
Loto-Quebec creates a world of entertainment
A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.
Why not take Via Rail?
A new fall campaign from the brand shows why taking a train to your destination is better than driving.
Check it out: The impact of trash on Montreal
The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.
Ryerson’s MBA rebrands
The university program has a new name, in addition to a fresh and unified brand identity.
Check it out: A clever phone hack
The Ministry of Transportation goes back to basics to stop texting and driving.
What happens when you recycle wrong
A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.
OLG’s ‘All for Here’ gets more human
The third wave of the organization’s ad platform aims to show its larger impact.