Government

BC

BC Hydro introduces some eccentric electrical sockets

As temperatures drop and bills rise, cheeky new creative helps get Power Smart’s message across.

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Boeing tries to make its mark on Canada

Should the company have positioned itself differently following its spat with Bombardier?

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ASC gives marketers good grades on kids’ marketing

Participating CPG and QSR companies stuck to their commitments last year, according to a new report.

OLG

Pro-Line promotes the pre-game

OLG also continues its push to remind Ontarians that winning the lottery is actually possible.

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Check it out: Ontario shows the downside of ‘under the table’

New consumer protection spots by BBDO address the risks.

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Whitby embarks on a rebranding project

What is Whitby? The town is asking residents as part of an open, engaged feedback campaign.

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Parks Canada picks Ogilvy Montreal

The agency will lead strategy and creative development for the government organization’s new national campaign.

York

York Region apologizes for now-pulled ads

The Toronto-area anti-drinking campaign has been pulled following an outcry over the ad’s sexist depictions and copy.

kidstv

Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”

Forces

Courting the modern military woman

Ogilvy Montreal’s latest ad offensive for Canada’s Armed Forces dares potential recruits to be extraordinary.

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SAAQ illustrates the dangers of speeding with VR

The organization is giving Quebecers a first-person view of how going even a bit over the limit can make driving more dangerous.

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Check it out: Parents need help, too

OSAP’s latest campaign takes a more grounded approach, showing parents how the financial aid program can assist them.

OSAP

Ontario targets the monkey on students’ backs

The government’s first student-focused campaign uses humour to communicate OSAP changes.

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Quebec government focuses on French

A new campaign uses well-known Canadians to show the potential benefits of picking up the language.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.