Government

saaqcrosswalkstunt

SAAQ creates a safety barrier out of a crosswalk

A stunt puts pedestrian safety in the face of drivers as part of a push to reduce the alarming amount of recent collisions.

Publicis_COT_Billboard

City of Toronto burns its ads

A fire prevention campaign aims to show how fast unattended cooking can lead to disaster by torching things surrounding it in out-of-home and digital.

Lung Assocation - Toker2

Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.

saaq

SAAQ gets serious about driving high

The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.

hydroquebecnew

Lg2 renews Hydro Quebec mandate

The agency has been signed to another three-year term as AOR, once again teaming with Touche on the pitch.

weedsoldier

Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.

Senate Chamber - Canada

Food marketing bill likely to die in the Senate

Bill S-228, which included new rules for marketing to kids, is unlikely to be passed now that the government has risen.

TheRisk

Ontario government wants athletes to rethink their risks

A campaign to spread awareness about the dangers of concussions flips sports marketing tropes on their head.

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Lotto Max pays for parking for a day in Nova Scotia

A stunt promoting the lottery’s second weekly draw aimed to show how Tuesdays have ‘gotten better.’

Racing-OLG

Ontario Racing aims to disrupt routine outings

A new OLG campaign features horses tearing through golf courses and bowling alley to promote a more exciting entertainment option.

Kids-Eating

Food marketing bill would limit most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

canadapostmailbox

ICA calls for boycott of Canada Post RFP

The industry body points to requirements it says are unfair to agencies, though the Crown corp maintains it is a fair process.

Ad Standards

Ad Standards reports record number of complaints

The review body’s report for 2018 again found a high volume levied against non-commercial entities.

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Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

gobus

GO Transit positions itself as an automotive disruptor

For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.