Industry Moves

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Studio M spins off its production offering

Unified Content will work on production as the agency moves to focus on creative and strategy services for brands.

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Up to the Minute: AlphaPR adds VP following new wins

Plus, Juniper Park\TBWA wins bronze at IPA Effectiveness Awards, and Republic wins Summer Fresh.

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Corner Office Shifts: New marketers at Tourisme Montreal, Food Basics

A round-up of senior-level changes you may have missed.

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Mint adds digital director and a dozen new clients

Elspeth Baird is leading a new digital team as the shop adds mandates with Hershey, Hennessy, Sidewalk Labs and Google.

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Up to the Minute: BrandBourg adds three VPs

Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.

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Up to the Minute: Wasserman names ACD

Plus, Naked Creative grows its content and production team, and Pomp & Circumstance wins American Apparel.

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Casacom expands, adds creative studio

The firm grows its content creation capabilities to amplify the reach of its PR programs.

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Edelman names EVP and national health lead

Joined by two other recent hires, Joanna Wilson returns to the firm after leading the healthcare team at National Public Relations.

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Inside Lg2′s new data and insights practice

New VP Anne-Marie Castonguay explains how the group will bring CRM, AI and internal insights to creative projects.

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Forsman & Bodenfors names CEO

Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.

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Up to the Minute: Matt Chong named president of AMA Toronto

Plus, Adviso adds twelve new hires and Nata PR wins business from Agropur.

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Sparking a career pivot

The Marketers x Mentors program, set to kick-off in the new year, will support mid-career staff looking to make a change.

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Brent Choi leaves JWT

The president of the Canadian operation and CCO for global brands departs as the agency continues to pursue a collaborative creative model.

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How Spence Diamonds’ new CMO plans to grow the company

Veeral Rathod sees parallels between the apparel and diamond industries.

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KBS merges with Forsman & Bodenfors

MDC creates a new global agency with 700 employees in eight cities, including Toronto and Montreal.