Industry Moves

Alex Lefebvre

Rethink names new partner in Montreal

Alex Lefebvre will lead client relations and new business at the office and join the national leadership team.

Cary Smith

Zulubot adds director of content

Cary Smith joins the agency’s content team to help build its offering with a focus on “modern content platforms.”

Mario - Massey Forget

Mario Daigle joins Massy Forget Langlois as VP

The advertising veteran will play a strategic role on high-level accounts and contribute to business development.


Up to the Minute: Crossmark appoints SVP

Plus, Douglas Marketing Group names COO, Pomp & Circumstance wins Dermalogica, and more news you may have missed.


David Kennedy to leave Leo Burnett for Bell

The agency’s COO will be taking over marketing for the telco’s mobile business as Claire Gillies joins The Source.


Citoyen Optimum adds new VP

Francois Vaque will lead public relations and corporate communications at the Quebec agency.


Juliet names head of effectiveness

Doug Hughes has been tapped by the young agency to dive deeper into the data and results of its creative work.

Sonia Allard photocrop

Stradigi names VP of sales and marketing

Former iProspect VP Sonia Allard joins the software company as it looks to grow its business and AI efforts.

Rethink Promotes Two CDs_ Leia and Morgan

Rethink promotes new managing partners

Creative directors Leia Rogers and Morgan Tierney join the agency’s leadership team in Vancouver.


Rain43 introduces a new VP

Camielle Clark joins as new branding and internal programs cap off a year of growth.

Headshot 3

Chefs Plate hires new digital marketer

Former Kraft Heinz brand manager Kelsey Ingham is the latest addition to the meal delivery service’s growing department.


Leo Burnett adds to creative team

Four new staff have been hired in Toronto following recent business wins.


Taxi adds Frank Macera to creative team

The CD joins the agency’s Toronto office after three years at Tribal.


New CD joins Wunderman and Blast Radius

Cass Zawadowski has been brought on to lead creative at the agencies following four years of work abroad.


Tokyo Smoke fills its executive ranks

The cannabis lifestyle brand brings in a president, VP of marketing and head of content to prepare for legalization.