Industry Moves

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Cundari acquires Quizative Digital

The Toronto agency will absorb the smaller digital boutique’s staff to bolster its digital offerings.

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Tribal DDB appoints Dino Demopoulos as VP strategy and innovation

The former head of strategy at MacLaren/MRM will step into the role responsible for growing the integrated planning department.

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ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

Last year’s winner Mary de Paoli from Sun Life  (right) with strategy publisher Mary Maddever.

Editorial: Finding the sweet spot

Strategy‘s executive editor Mary Maddever on why mass advertising still matters.

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Polar Mobile hires two

Former Salesforce.com execs Rob Begg and Richard McInnis will now lead the digital marketing company’s marketing and sales efforts.

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Real Interactive and KBS+P win World Vision

The MDC Partners agencies will work on a new campaign for the non-profit set to launch next summer.

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Anomaly wins Mexx

The agency has been awarded the global business for the retailer, working out of its Toronto and Amsterdam offices.

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Ann Bouthillier appointed as the new chair of AAPQ

The association also names Dominique Villeneuve its new general manager.

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Sid Lee Montreal appoints Martin Gauthier as president

Jean-Francois Bouchard moves up the oversee agency’s global network as it grows its New York office.

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Editorial: Extreme advertising

Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.

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The un-siloed quest for integration

Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.

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Nine-and-a-half things I learned about running an ad agency

Andy Macaulay shares wisdom gleaned from years in the agency trenches.

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Carlsberg Canada leaves Toronto FC

The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.