Industry Moves

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One Advertising acquires Brandworks

The agency now claims to be one of the largest independent shops in Canada with more than 80 staff members working out of its Toronto office.

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Cossette Montreal names new president

Melanie Dunn is promoted to the role at the Quebec agency, while Louis Duchesne also moves up to the position of SVP and GM.

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Vancouver agency 123w launches

The new West Coast shop was founded by Scot Keith, Jeff Harrison, Bryan Collins and Rob Sweetman.

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Anthony Hello headed to Bensimon Byrne

The MediaCom director of content and head of Beyond Advertising will leave the media agency later this month.

Tommy Perez

Tribal DDB adds a creative director

Tommy Perez, who is former CD for California-based Juxt Interactive, will begin working out of the agency’s Toronto office, effective immediately.

Interac

Zulu Alpha Kilo lands Interac account

The Toronto agency will collaborate with Montreal’s Tank on the Canadian payment company’s marketing strategies later this year.

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Stuck in a Mad Men era

In part two of strategy’s diversity series, we examine why agencies struggle to get women and visible minorities up the ranks.

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George Brown chooses Cleansheet as AOR

The Toronto-based agency will start its work with the school immediately.

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Miele selects Doug & Serge as AOR

The independant Toronto agency will begin working with the appliance company on its Canadian creative, as well as occasionally handling global assignments.

Emma Hancock - Headshot

Age versus experience

Emma Hancock on striking the right balance when it comes to agency staffing.

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What’s holding the diversity conversation back at agencies?

Blast Radius’ Minda Sherman and The Multicultural Partnership’s Prasad Rao weigh in on what’s keeping creative shops in a Mad Men era.

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K3 and Revolver 3 merge

The two Quebec-based agencies will join forces as a yet-to-be-named digital shop.

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Pareto Corp names new president and CEO

Shopper marketing veteran Michael Bechtol has been promoted to the position, with the company’s founder being named chairman of the board of directors.

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BIMM opens the door to retail

The agency, which specializes in CRM and direct marketing, has launched a new division to help provide retail solutions for clients.

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Endeavour gives creditors notice

The Toronto-based agency launched in 2005 and worked with brands such as TIFF, the CN Tower and Cineplex.