Industry Moves


DDB named AOR for Milk West

The new western Canadian association of dairy farmers names DDB’s Vancouver office as agency of record.


Digital Cement shuts down its creative services

The subsidiary of Pitney Bowes has laid off 10 staffers, and will no longer offer creative or marketing strategy.


Shaw is Rethink’s new client

CD Chris Staples confirms that the agency has won a portion of Calgary-based media and cable company Shaw’s business.


BBDO creatives hired by Ogilvy London

Michael Donaghey and Chris Joakim bid adieu to BBDO and head for jolly London after adding two new Bronze Lions to their awards case.


BC Children’s Hospital appoints Dare as AOR

The hospital has chosen the agency after a competitive review.

12 06 12 We Are Tonic

McDonnell Haynes rebrands to become We Are Tonic

In addition to the new name, which represents creatives working in full unison, the agency has restructured its executive team.

12 06 13 tedX

TedxToronto signs on with Rethink

The agency is tasked with expanding the online and demographic reach of the conference, taking place Oct. 26 in Toronto.


Proximity Canada adds two VPs

Proximity Canada announces Tyler Turnbull and Jacob Ciesielski have joined as SVP, head of planning and VP, data integration technologies, respectively.


MDC Partners adds a chief growth officer

Chad Saul will be working with the network of agencies to identify and attract new clients.


Dentsu acquires Bos

The partnership gives Bos access to international markets, while bolstering Dentsu’s reach in Quebec.


How to win international business

Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do’s and don’ts for winning clients outside of Canada’s borders.


New spaces: agencies tear down creative barriers

JWT, Grey Canada, Draftfcb and sister co. Rivet have all traded their old-style offices for new homes that provide open-concept workspaces.

Michael Milardo

Cossette Vancouver adds two hires

The additions are part of a long-term expansion plan for the west coast office.

12 05 15 fiesta

Match acquires Action Marketing Group

The pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.