Industry Moves


TBWA and WestJet part ways

The move comes just one year after the agency signed on as AOR.

Hunter Straker

Mosaic acquires Hunter Straker

The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.


Canada’s first digital shopper marketing agency launches

Digital Connect eyes mobile technology to help retailers battle showrooming.

Open agency

Bier Markt names Open AOR

The agency is planning radio and OOH for the first campaign for the Toronto restaurant/club.


Euro RSCG Worldwide network rebranded as Havas Worldwide

The Toronto office is part of the rebrand, which doesn’t affect leadership at the group of agencies.


Martin Rydlo and Derek Joynt join Infield Marketing as partners

The pair, formerly from Campbell’s and Walmart, will apply their client knowledge on the agency side of business.


Zulu Alpha Kilo hires Ari Elkouby as CD

Proximity’s former ACD is known for his award-winning work on M&M’s “Find Red” campaign.


Leo Burnett named TD Bank AOR

The agency takes over from Draftfcb as the bank’s creative agency of record.

KP portrait

Karo Group hires new VP creative director

Kilpatrick Anderson will fill the inaugural role, overseeing creative direction for Karo’s Calgary and Vancouver offices.


Could the role of navigator be the next agency revolution?

Ken Wong on the changing nature of media-agency-client relations.


Sid Lee’s NY office president on the agency’s next move

Will Travis gives the what, where and why of the agency’s launch into New York City.


Sid Lee opens New York office

The new location will be led by former Dentsu America CEO Will Travis.