Innovation

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

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Don’t know your bra size? There’s an app for that

E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.

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Rethinking the book

Take inspiration from this reinvention of an everyday object: This book will self destruct in 24 hours.

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Secret Location delves into VR

As its clients start testing out virtual reality executions, the Toronto-based transmedia agency has partnered with a creative collective dedicated to the platform.

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Fuelling a Playground

Ottawa-based Fuel is the latest agency to jump on the “incubator within an agency” train, launching a new division dedicated to playing with cool techy toys.

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Tracing the action

The group that brought us Slyce now has a drone camera that tracks movement all on its own.

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Googling 2015

Want to stay ahead of the creative game this year? Google’s Mike Halminen lays out where the industry is going.

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Now trending in media and tech

Will 2015 be the year that contactless payment finally takes off? How about wearables, internet-connected devices or 3D printing? Where does video stand? Deloitte’s annual survey takes a look.

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What’s hot at CES

Will robotic plants be the next big thing? Can 3D food printers take off? Check out the cool tech from this year’s Consumer Electronics Show.

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2015: Hack at it

From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.

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Trending in #2015

From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.

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Gifts for the marketer who has everything

Your gift guide, complete with drones and sleep machines, from Lg2′s Chris Hirsch and Nellie Kim.