Innovation

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Ad class is in for SapientNitro techies

You’ve probably heard of creatives getting schooled in coding and developing, but here’s a new twist.

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Super intelligent attorney

IBM’s Ross could give your lawyer a run for his money.

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Weekend reading: Incubation nation

Read up on three organizations that are taking the incubator model in new directions.

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It takes two to VR

Date a cyborg and ski against a pro in real-life, sort of.

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Anomaly skates through school

The shop is working with an alternative high school, where students design and sell skateboards.

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

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Don’t know your bra size? There’s an app for that

E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.

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Rethinking the book

Take inspiration from this reinvention of an everyday object: This book will self destruct in 24 hours.

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Secret Location delves into VR

As its clients start testing out virtual reality executions, the Toronto-based transmedia agency has partnered with a creative collective dedicated to the platform.

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Fuelling a Playground

Ottawa-based Fuel is the latest agency to jump on the “incubator within an agency” train, launching a new division dedicated to playing with cool techy toys.

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Tracing the action

The group that brought us Slyce now has a drone camera that tracks movement all on its own.

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Googling 2015

Want to stay ahead of the creative game this year? Google’s Mike Halminen lays out where the industry is going.