Why do ‘big ideas’ seem so elusive?
The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.
Start! Stop! Change!
We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.
The Idea Suite bolsters leadership team
Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.
Behind the hype of Pokemon Go
Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?
Cannes 2016: Crafting a new view of innovation
SapientNitro’s global CCO Donald Chesnut and Toronto head Alyssa Altman talk about why craft is often the missing ingredient for truly innovative ideas.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
What had SXSW buzzing this year?
Why VR and Snapchat were on everyone’s minds during the annual innovation conference.
Gadgets you wish you thought of first
Hundreds of startups pitched their seriously smart ideas at SXSW. Here are four you need to know.
2016: less shiny?
Publisher Mary Maddever asked some industry folks to weigh in with predictions for the year ahead.
Scotiabank’s factory focus
The bank launches a Toronto tech hub to stay on the cutting edge in an increasingly digital category.
Signs of the sky (not) falling
Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.
The drones are coming
Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.
How to find the next (real) big thing
Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.
When data becomes your friend
With AI reaching new heights, the “relationship era” is about to take hold, predicts editor Emily Wexler.
Next Big Things
Need some future-looking inspiration? You won’t want to miss these big ideas pundits predict to make waves.