Innovation

Future-transforming ideas: harness energy, emotion

Sid Lee finds new uses for your cardio-induced energy and your sappy rom-com-triggered laughs and tears.

Future-transforming ideas: putting drones in the wild

The MacLaren McCann team isn’t monkeying around with this evolved zoo concept.

ferris wheel

Reinventing the Ferris wheel, with a meal

Find a cozy table for two with a view in Calgary.

Future-transforming ideas: inroads into fashion

Smart mirrors to help with your yoga tree pose and a clever closet to dress you for a hot date.

Future-transforming ideas: paths of less resistance

Grey Canada dreamed up shortcuts to Starbucks’ lines and collecting the change from your empties.

Making it with the makers

Which brands are taking notice of the movement that blurs the line between consumers and creators?

Future transforming ideas: feel-good innovation

Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.

Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and banking’s future.

Is that a brand on the moon?

Space is no longer the final frontier as companies start exploring out-of-this-world branding opps.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

fish

Gross ideas to improve our lives

Check it out: Robot fish that nibble at dirty laundry and sweat-powered watches.

Incubation culture’s big moment

Why brands and agencies are turning to innovative startups to stay ahead of the curve.