Innovation

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The Next Big Thing in measurement

How legacy research companies are sparking a rebirth of audience measurement.

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The Next Big Thing in research

As the field begins to see more traction, players in neuromarketing look to automate their tech.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Dr. Oetker’s new pizza is the brainchild of three country marketers

How teams from Canada, the Netherlands and Spain came up with a pie for meat-eaters who want the best of both worlds.

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Natrel brings mochi ice cream to the masses

The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

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How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

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Eco-moves: Looking beyond reducing plastic waste

Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.

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Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

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Barrows’ data-collecting pop-up

An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Are you (really) ready for AI?

A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.