Innovation
How to future-proof your performance marketing
Why effectively driving a consumer action online is going to mean having a less rigid approach.
Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
Digital AOY Gold: FCB Canada as early tech adopter
The repeat Gold winner has fully transformed into a digital-first shop.
2018 Brands of the Year: RBC banks on the next generation
Canada’s largest bank has been deepening its CSR, innovation and community ties.
AI trends to watch
From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.
Barrows’ data-collecting pop-up
An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.
Rethinking social apps
How three brands delivered messages by tweaking the common approach to popular platforms.
Are you (really) ready for AI?
A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.
Salesforce to invest $2 billion in Canada
The CRM company will spend five years upping its headcount and geographic footprint.
How car brands are driving into malls
Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.
On trend in 2018
As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.
How do Canadian consumers pay?
A study shows that credit cards dominate the landscape and social media payments may be set to boom.
AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
Ad-focused budgets threaten engagement: column
Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.
Trend to shelf: Drawing millennials to the frozen aisle
Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.
