Innovation / Research
Immersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.
Tony Chapman on the need for adaptability when it comes to reinventing marketing.
Innovation / QSR / Shopper Marketing
The health food eatery’s CEO Matthew Corrin talks about the launch of “Fresh Startups,” a program that mentors and funds tech companies to help create new products for use in its stores.
Creative / Innovation
Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.
Digital / Innovation
A selective list of ideas – some that fell short and some that were on the mark – covered in past pages of strategy.
Innovation / Screening Room
Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.