Benioff Trudeau

Salesforce to invest $2 billion in Canada

The CRM company will spend five years upping its headcount and geographic footprint.


How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.


On trend in 2018

As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.

Man using mobile payments online shopping and icon customer network

How do Canadian consumers pay?

A study shows that credit cards dominate the landscape and social media payments may be set to boom.

LG2 Agency photo

AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.


Trend to shelf: Drawing millennials to the frozen aisle

Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.


SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.


Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.


Zulu Alpha Kilo gets its first U.S. client

The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.


Prepping for AI

Where decision makers are directing their resources in anticipation of machine learning’s increased importance.


Why do ‘big ideas’ seem so elusive?

The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.


Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.


The Idea Suite bolsters leadership team

Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.


Behind the hype of Pokemon Go

Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?