Innovation
AToMiC: Concerned Children’s Advertisers motivate inactive youth
Digital / Innovation / Non-profitThe non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.
Storytelling in an age of fools
InnovationJWT’s Tony Pigott reflects on The Skoll World Forum on Social Entrepreneurship, and the role advertising can play in changing the world.
Well.ca shops with commuters
Digital / Innovation / Shopper MarketingTaking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.
SXSW blog: Both sides of social media
Blog / InnovationOn Day 3, Ed Lee delves into the dark side of social media with F*** Privacy. Then NASA shows him its upside.
SXSW blog: Driving better brand experiences
Blog / InnovationTribal DDB’s Nikolas Badminton on what agencies and clients can learn from the tech innovations of Formula 1 and Toyota.
Remembering a corporate rebel
InnovationColumnist Tony Chapman reflects on what we can learn from Steve Jobs.
Looking forward at AToMiC
InnovationThe conference included speakers from PHD, PepsiCo and Saatchi & Saatchi talking about how to thrive in today’s mediascape.
Teehan+Lax takes AR to next level
InnovationThe Toronto-based agency unveils Touch Vision Interface, which uses smartphone tech to make AR a hands-on experience.
AToMiC: Where’s the puck headed?
Innovation / NewsAs 3D goes mobile and glasses-free, Canada’s 3D pioneer explains why the time is now for brands to get in the game.
Grocery shopping 2.0: The techno cart
Innovation / Shopper MarketingRetailers look to modern options to keep up with customers’ growing desire for tech-savvy shopping experiences.
