Watson makes some poutine
IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.
Don’t know your bra size? There’s an app for that
E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.
Rethinking the book
Take inspiration from this reinvention of an everyday object: This book will self destruct in 24 hours.
Secret Location delves into VR
As its clients start testing out virtual reality executions, the Toronto-based transmedia agency has partnered with a creative collective dedicated to the platform.
Fuelling a Playground
Ottawa-based Fuel is the latest agency to jump on the “incubator within an agency” train, launching a new division dedicated to playing with cool techy toys.
Tracing the action
The group that brought us Slyce now has a drone camera that tracks movement all on its own.
Want to stay ahead of the creative game this year? Google’s Mike Halminen lays out where the industry is going.
Now trending in media and tech
Will 2015 be the year that contactless payment finally takes off? How about wearables, internet-connected devices or 3D printing? Where does video stand? Deloitte’s annual survey takes a look.
What’s hot at CES
Will robotic plants be the next big thing? Can 3D food printers take off? Check out the cool tech from this year’s Consumer Electronics Show.
2015: Hack at it
From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.
Trending in #2015
From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.
Gifts for the marketer who has everything
Your gift guide, complete with drones and sleep machines, from Lg2′s Chris Hirsch and Nellie Kim.