Innovation

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Next Big Things: Tech to watch

Keep your eye on this emerging technology, from Google glasses to 3D printing to TV apps that revitalize old-school hip-hop.

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Shopper marketing techs up

From geo-targeting to augmented reality shopping apps, brands and retailers get digital.

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Augmenting the shopping experience reality

IBM, Walmart and Lowes Canada all look to bring AR technology into stores.

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Back page: The Boot Camp diaries

A day-to-day breakdown of the Sid Lee Boot Camp experience.

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AtoMiC Tech: the new ad creative superstar

From Volkswagen’s AR to History Channel’s interactive documentary, the future of technology is now. Here are some best-in-class examples from the past year.

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C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments

Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.

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Sid Lee’s Innovation Studio

The agency will launch a new multi-disciplinary approach to creative problem-solving this summer based on its Boot Camp model.

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AToMiC: Concerned Children’s Advertisers motivate inactive youth

The non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.

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Storytelling in an age of fools

JWT’s Tony Pigott reflects on The Skoll World Forum on Social Entrepreneurship, and the role advertising can play in changing the world.

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Well.ca shops with commuters

Taking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.

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SXSW blog: Both sides of social media

On Day 3, Ed Lee delves into the dark side of social media with F*** Privacy. Then NASA shows him its upside.

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SXSW blog: Driving better brand experiences

Tribal DDB’s Nikolas Badminton on what agencies and clients can learn from the tech innovations of Formula 1 and Toyota.

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Remembering a corporate rebel

Columnist Tony Chapman reflects on what we can learn from Steve Jobs.

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Looking forward at AToMiC

The conference included speakers from PHD, PepsiCo and Saatchi & Saatchi talking about how to thrive in today’s mediascape.

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Teehan+Lax takes AR to next level

The Toronto-based agency unveils Touch Vision Interface, which uses smartphone tech to make AR a hands-on experience.