Innovation

CoverSept12

Killer apps: ads’ tech tipping point?

Strategy executive editor Mary Maddever on the app-ification of brands, and a new shopper-focused award show.

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Next Big Things

From the app-ification of brands to adopting new technology to developing new partners, we look at what’s new and next in the marketing landscape.

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Next Big Things: The new branded content

Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.

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Next Big Things: New partners for a new reality

It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.

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Next Big Things: Brand storytelling gets (seriously) tech-ified

Holograms, mind-reading and personalized ads are moving from sci-fi to real world. Here’s what’s happening in these spaces now.

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Next Big Things: Unique experiences

When it comes to content, brands are now making sure programs are more 360° and intricately – physically – tied to the brand.

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Next Big Things: Tech to watch

Keep your eye on this emerging technology, from Google glasses to 3D printing to TV apps that revitalize old-school hip-hop.

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Shopper marketing techs up

From geo-targeting to augmented reality shopping apps, brands and retailers get digital.

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Augmenting the shopping experience reality

IBM, Walmart and Lowes Canada all look to bring AR technology into stores.

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Back page: The Boot Camp diaries

A day-to-day breakdown of the Sid Lee Boot Camp experience.

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AtoMiC Tech: the new ad creative superstar

From Volkswagen’s AR to History Channel’s interactive documentary, the future of technology is now. Here are some best-in-class examples from the past year.

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C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments

Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.

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Sid Lee’s Innovation Studio

The agency will launch a new multi-disciplinary approach to creative problem-solving this summer based on its Boot Camp model.

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AToMiC: Concerned Children’s Advertisers motivate inactive youth

The non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.

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Storytelling in an age of fools

JWT’s Tony Pigott reflects on The Skoll World Forum on Social Entrepreneurship, and the role advertising can play in changing the world.