Innovation

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C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments

Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.

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Sid Lee’s Innovation Studio

The agency will launch a new multi-disciplinary approach to creative problem-solving this summer based on its Boot Camp model.

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AToMiC: Concerned Children’s Advertisers motivate inactive youth

The non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.

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Storytelling in an age of fools

JWT’s Tony Pigott reflects on The Skoll World Forum on Social Entrepreneurship, and the role advertising can play in changing the world.

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Well.ca shops with commuters

Taking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.

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SXSW blog: Both sides of social media

On Day 3, Ed Lee delves into the dark side of social media with F*** Privacy. Then NASA shows him its upside.

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SXSW blog: Driving better brand experiences

Tribal DDB’s Nikolas Badminton on what agencies and clients can learn from the tech innovations of Formula 1 and Toyota.

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Remembering a corporate rebel

Columnist Tony Chapman reflects on what we can learn from Steve Jobs.

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Looking forward at AToMiC

The conference included speakers from PHD, PepsiCo and Saatchi & Saatchi talking about how to thrive in today’s mediascape.

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Teehan+Lax takes AR to next level

The Toronto-based agency unveils Touch Vision Interface, which uses smartphone tech to make AR a hands-on experience.

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AToMiC: Where’s the puck headed?

As 3D goes mobile and glasses-free, Canada’s 3D pioneer explains why the time is now for brands to get in the game.

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Grocery shopping 2.0: The techno cart

Retailers look to modern options to keep up with customers’ growing desire for tech-savvy shopping experiences.

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Teehan+Lax takes AR to next level

The agency is asking media cos for application ideas on its newly created touch technology.

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Capitalism with a Capital C

Columnist Tony Chapman argues that it’s time for Canada to create a sustainable new economy.