Magazines

harrytv3

Harry Rosen updates its look

The retailer evolves alongside menswear trends with its first TV ads and a campaign supporting a made-to-measure brand.

strategy_final_red

A long ways to go

Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

_72A8249

New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

Upfront - Giving GeneSM

It’s all in the genes

Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.

jordan1crop

Changing lanes

Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.

Screen Shot 2018-02-28 at 4.56.20 PM

Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

commongroundcrop

Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

Prickly copy 2

Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

EDIT Image 5

Cause for design

How clever visual design helped three non-profits communicate their missions.

Screen Shot 2018-02-23 at 5.40.49 PM

Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

Break-Bread-Image-1

Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

Cook This Page Image

Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

Screen Shot 2018-02-26 at 1.02.04 PM

Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

strategy_final_redcrop

Are you (really) ready for AI?

A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.