Why 2017 is our year for change
Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
The positive effect of giving back
Don’t throw out that old hat. Le Chaînon’s new campaign shows how it can be put to good use.
Bosch shows some swagger
With its “Nothing… like a Bosch” tagline, the brand heats up the home appliances category.
Strategy is 25: It’s cover contest time
To celebrate our Silver Jubilee, we’re asking agencies to ponder what’s in store for the next 25 years for the industry.
Weetabix reintroduces itself
The brand launches its first national campaign in more than 30 years, positioning itself as an energy provider.
Best Buy launches a magazine
The tech company will launch a six-times-a-year tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.
Back page: Early engagement
Cundari gives its take on the next big thing in marketing.
BMW gets personal in Maclean’s
The luxury car co highlights its text-to-speech tech with a personalized note to each subscriber.
Canadian Geographic and Shell go on an energy diet
The magazine and petrol company launch an online contest that challenges families to reduce and reuse.
Gateway opens on new-style mag ad
Hungry for innovation in magazine advertising? Then imagine getting your product mentioned in a branded content feature as a must-have ingredient for the perfect dinner party.
Marketing to youth? Try a Dose or a Vice
When marketing to 18-34s, you need to speak their language. If you can’t, partner with someone who does. Fortunately, there are a couple of youth rags currently offering the chance to do just that.
Get Wasted! and reach youth
We all know teen boys don’t read. Thankfully, Wasted Youth, a new pub for 13-17s, gets this. Its catchy size (a bit bigger than a CD), and its tag – ‘the mag about music, skate, anime, art, games, whatever’ – plus its visual-heavy approach are bang on. And then there was the ‘FREE wasted music CD included’ in issue one.
Brilliant! winter getaway promotions
It’s March. Got the winter blahs yet? We’re betting you do, so we searched for promos and contests offering a chance to win vacations to balmy climates, or at least a place where you could actually enjoy the snow. Here are the most creative, clever and just plain brilliant getaway promos around.
Catch The Dose
Get a dose of this: CanWest will launch a new free mag geared at 18-34s on April 4. Called, you guessed it, Dose, 320,000 copies of the pub will be distributed each weekday in Calgary, Edmonton, Ottawa, Toronto and Vancouver at select retail and pub locations. Dose is CanWest’s entry in the free tab market where it joins the likes of Metro.